1. Align Business and Information Technology – with SOA Pradeep Nair Director – Software Group (IBM India/SA)

2. Sounds familiar? Why do I have to give you such detailed specifications of what I need? Why does it take six months to get this system implemented? Why do I have to pay for this function again? Why couldn’t you anticipate this function that I need now? Nett, why does it take so long? And cost so much?

3. Companies that demonstrate the highest levels of Agility and Innovation realize the greatest growth Growth Organic Acquisition s Agility Innovation Agility is Essential to any Growth Strategy The Enterprise of the Future Demands Agility

4. Achieve Greater Agility Through Service Orientation Drive loyalty by meeting customer expectations Become indispensable not just irreplaceable Create new value offerings to enable up-selling Drive quality assurance by continuously surveying Continually evolve services Know customers and their profiles

5. Industry Frameworks Accelerate Service Orientation Lowers project risk and cost Accelerates adoption of industry standards Standards-based industry-specific extensions Business Partner-provided assets Software platforms based on business specific usage pattern

6. Framework Coverage Across Industries Today Telecommunications Energy & Utilities Retail Banking Financial Markets Automotive Electronics Aerospace & Defense Chemicals & Petroleum Healthcare In Pipeline Manufacturing Integration Media Hub Network Centric Operations Customs, Ports and Borders Insurance Process Automation Core Banking Renovation

7. Bharti Airtel - IT infrastructure which enabled rather than hindered rapid growth A Flexible Business Architecture  Scale to meet the needs of 1.5 million new customers per month  Grow productivity through the reduction of routine inquiries to the Customer Support Centre, and by enabling the CSRs to cross sell  Reduce costs by eliminating duplicate systems and support structures  Integration and sharing of business processes  Increased customer satisfaction & retention Real Business Value with SOA

8. A Flexible Business Architecture  Enable Efficiency  Activate new mobile accounts in less than 2 hours vs. days  Save costs  Self-service website:  customer satisfaction  call center load  Customer retention through improved Business Intelligence  SOA standardized platform Real Business Value with SOA Bharti Airtel leveraged IBM SOA platform and Industry Frameworks to...

9. Used SOA for faster time to market & customer centricity Reliance Life wanted to accelerate time to market delivering new products ahead of competition Reusable building blocks Incremental approach to business solutions that lowers risk Adopt an IT platform which allows dynamic assembly and delivery of services based on business context

10. Faster Time to Market Address Change Fund Switch Future Premium Reallocation Policy Search Nominee Change Make Claim Policy Details Address Change Fund Switch Future Premium Reallocation Policy Search Nominee Change Make Claim Retail Life Insurance Reused Group Life Insurance Address Change Policy Search Nominee Change Policy details Retail Agency Implementation time : 3 months Implementation time : 1 month

11. Tata Sky needed a highly scalable and flexible IT infrastructure for its “greenfield” deployment.  Enable dynamic service delivery to customers e.g. provisioning, changing customers package, increasing the number of channels  Ensure Tata Sky’s ability to respond to customer growth & service demands  Solution required future proof technology keeping in mind emerging needs Real Business Value with SOA Tata Sky

12.  IBM SOA platform allowed seamless integration between various channels to respond quickly to customer service demands  Ensured that processes were deployed, initiated and monitored to meet key performance indicators  Simplified customer interaction through SMS for all their needs Real Business Value with SOA Tata Sky

13. SOA in India : IBM’s the clear leader! IBM is the leader in terms of capability, perception and deployments

14. Today's Business Landscape is Undergoing Rapid and Transformational Change IBM can help you succeed  Engage IBM SOA team for a SOA Briefing  Evolve the SOA Roadmap for key Business Initiatives in your environment  Review SOA Solution Architecture and adoption feasibility in your business environment  Engage IBM SOA Team to conduct an SOA Readiness Assessment  Implement SOA Platform and build from Basic to Advanced as your needs evolve