2. POWER2POINT by Roz Hussin June 1, 2011 for POWER 2POINT

3. POWER2POINT by Roz Hussin June 1, 2011 for Hello… My name is ROZ FIRUZ

4. POWER2POINT by Roz Hussin June 1, 2011 for What is your name ? Train-the-trainer training for Haberfeld Associates by Southeast Community College Training Solutions on June 1, 2010 at the Lincoln Country Club Informal introductions

5. POWER2POINT by Roz Hussin June 1, 2011 for IntroductionOverview of content & format Topic 1 Target Identifying goals; Specifying audience; Understanding perception Topic 2 Organize Streamlining content; Designing delivery; Maximizing effectiveness Topic 3 Present Strategy; Technology; Timing; Pacing; Troubleshooting; Closing IntermissionRestroom break & setup laptops for workshop 4 Workshop production; Presentation; Discussion 5Conclusion Review & additional resources

6. POWER2POINT by Roz Hussin June 1, 2011 for Target Identifying G oals Specifying A udience Understanding P erception 1 Topic

7. GAP Goals ● Audience ● Perception Your problem is to bridge the gap which exists between where you are now and the goal you intend to reach. Earl Nightingale, US motivational writer and author, 1921-1989 “ ”

8. http://www.youtube.com/watch?v=Hzgzim5m7oU Video: The Power of Words 1minute 48 seconds GAP Goals ● Audience ● Perception

9. PEOPLE & PERCEPTION understanding GAP Goals ● Audience ● Perception Bridging the

10. Theory of Human Motivation (Abraham Maslow, 1943) Http://psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm Security, employment, shelter, health insurance Survival, instinctive, water, air, food, sleep, protection Social acceptance, family, belonging, friendships Personal worth, social recognition, accomplishment Self-aware, personal growth, fulfilling personal potential Hierarchy of Needs GAP Goals ● Audience ● Perception Bridging the

11. Security, employment, shelter, health insurance Survival, instinctive, water, air, food, sleep, protection Social acceptance, family, belonging, friendships Hierarchy of Needs Personal worth, social recognition, accomplishment Self-aware, personal growth, fulfilling personal potential Theory of Human Motivation (Maslow, 1943) Http://psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm GAP Goals ● Audience ● Perception Bridging the BUT message is NOT addressed to SPECIFIC AUDIENCE Message contains clear GOAL Survival, instinctive, water, air, food, sleep, protection

12. Theory of Human Motivation (Maslow, 1943) Http://psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm Hierarchy of Needs GAP Goals ● Audience ● Perception Bridging the ? What was the solution? How was the GAP bridged?

13. Social acceptance, family, belonging, friendships Personal worth, social recognition, accomplishment Survival, instinctive, water, air, food, sleep, protection Security, employment, shelter, health insurance Hierarchy of Needs Self-aware, personal growth, fulfilling personal potential Social acceptance, family, belonging, friendships Personal worth, social recognition, accomplishment Survival, instinctive, water, air, food, sleep, protection Theory of Human Motivation (Maslow, 1943) Http://psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm GAP Goals ● Audience ● Perception Bridging the Specified AUDIENCE GOAL achieved

14. Self-aware, personal growth, fulfilling personal potential Survival, instinctive, water, air, food, sleep, protection Theory of Human Motivation (Maslow, 1943) Http://psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm Security, employment, shelter, health insurance Survival, instinctive, water, air, food, sleep, protection Social acceptance, family, belonging, friendships Personal worth, social recognition, accomplishment Hierarchy of Needs Self-aware, personal growth, fulfilling personal potential Survival, instinctive, water, air, food, sleep, protection GAP Goals ● Audience ● Perception Bridging the Bridging the GAP GOAL achieved

15. PEOPLE & PERCEPTION understanding GAP Goals ● Audience ● Perception Bridging the

16. POWER2POINT by Roz Hussin June 1, 2011 for How can you apply this new knowledge ? GAP Goals ● Audience ● Perception Bridging the

17. Example

18. Three F’s  I understand how you feel.  I’ve felt the same way.  I’ve found this works well.

19. Three F’s  I understand how you feel.  I’ve felt the same way.  I’ve found this works well. GRAPHIC = Microsoft standard templates GOAL = Mnemonic for easy remembering TOOLS = Letter “F” + Number “Three” GOAL = Make connection to and empathize with the customer STRATEGY = Use personal appeal TOOLS = Bullet points + underline

20. how you I’ve the same way this works well I’ve I understand

21. how you I’ve the same way this works well I’ve I understand

22. how you I’ve the same way this works well I’ve I understand

23. PEOPLE & PERCEPTION understanding GAPGAP Goals ● Audience ● Perception Bridging the

24. Short-term memory can only hold ±7 chunks of information. George Miller (1956) Cognitive Psychologist “ ”

25. Here? Or here? Or there? Processing&Retreival Elaboration&Coding repetition short term memory long term memory Unlimited forgotten response external stimuli sensory memory ¼ to ½ sec 0-18 sec 7±2 items Information Processing Model based on "stage theory" by Atkinson and Shriffin (1968)

26. POWER2POINT by Roz Hussin June 1, 2011 for ! Activity challenge

27. 0014022172914 You will be given 30 seconds to see a series of numbers. The challenge is to see how many you can remember.

28. ? How did you do?

29. 0014022172914 You will be shown the same series of numbers as before. This time you will be given 1 minute. The challenge is to see how many you can remember if you apply the -ing method.

30. You will be shown the same series of numbers as before. This time you will be given 1 minute. The challenge is to see how many you can remember if you apply the -ing method. ? How did you do?

31. POWER2POINT by Roz Hussin June 1, 2011 for How can you apply this new knowledge ? GAPGAP Goals ● Audience ● Perception Bridging the

32. Example

33. What is Service Recovery?

34.  The actions a service provider takes in response to a service failure  Taking responsibility, apologizing and wining customers over by earning both their trust and loyalty when a service failure occurs.

35. NOTE: spelling error to be edited What is Service Recovery?  The actions a service provider takes in response to a service failure  Taking responsibility, apologizing and wining customers over by earning both their trust and loyalty when a service failure occurs. 1 2 3 4 5 6 7

36. ? ? ? What is Service Recovery

37. ? The actions What is Service Recovery a service provider takes in response to a service failure.

38. ? Taking responsibility, apologizing and winning customers over by earning both their What is Service Recovery trust + loyalty when a service failure occurs.

39. PEOPLE & PERCEPTION understanding GAP Goals ● Audience ● Perception Bridging the

40. Desktop publishing graphics Theories of multimedia animation perception typography

41. Focus Graphic Layout Proportion max impact & effect The focus of the visual stimuli must very clearly reflect and emphasize its objective

42. Center focus alignment is most Powerful but beware of poor division of information because it can cause disruption in reading Graphic Layout Proportion

43. Center focus alignment is most Powerful but beware of poor division of information because it can cause disruption in reading Focus Division of Information Graphic Layout Proportion

44. But beware! Center Focus Alignment is NOT good for multiple layer or long presentations. Center Focus tends to imply “self-containment”, thus implying “the end”. It is most effective when designing a “one-off” visual, like a poster. For longer information, if it must be symmetrical, a better layout would be the Forced Justify. Graphic Layout Proportion

45. However, the Forced Justify_alignment_is very difficult to control, as you may find _ funny _ gaps _ in _ between text that cannot be controlled. Graphic Layout Proportion

46. Therefore Left Justified Text The most common solution when needing to present long or sequential information, is to left justify the text. This way, the audience can “read” in a conventional manner, and pace their understanding based on syntax. Graphic Layout Proportion

47. Once in a blue moon You may want to experiment with right justification as this technique invites opinion Graphic Layout Proportion “Attribution Theory: We make attributions to information that seems to stand out abnormal in the context” Hilton and Slugoski (1986).

48. Consistency “Keep the layout of pages consistent - inconsistencies force people to spend extra time trying to figure out how to navigate or focus - it increases cognitive overhead” Norman, D. (1988) The design of everyday things. New York, NY: Doubleday.

49. Consistency Technique Try not to mix techniques too much as it is more effective to stick to one focus point

50. Consistency Sequential Focus Re-focusing on a different technique takes up too much concentration time

51. Consistency Emphasis Repetition of visual consistencies creates emphasis without needing to change font size or colour or utilize any other techniques

52. Simplicity is the best policy “Superfluous graphics can interfere with understanding” Anglin, G., Towers, R., & Levie, H. (1996). Visual message design and learning: The role of static and dynamic illustrations. In D.H. Jonassen (Ed.), Handbook of Research for Educational Communications and Technology. New York: Simon and Schuster Macmillan.

53. Graphics four functions: Levie, W.H. & Lentz, R. (1982). Effects of text illustrations: A review of research. Educational Communications and Technology Journal, 30 (4), 195-232. attention pictures or graphics attract attention to the material or direct attention within the material affective pictures enhance enjoyment or affect emotions and attitudes cognitive pictures increase comprehension to improve recollection and retention, or to provide information that is not otherwise available compensatory helping poor readers by adding pictorial clues to decode text

54. Issues to consider in Graphics: Misanchuk, E., Schwier, R. & Boling, E. (in press). Visual design for instructional multimedia Germaneness An essential picture which cannot be removed without harming comprehension Realism Simplified drawings are better instructional aids since they focus attention on the salient points under construction Complexity Graphics should be as simple as possible and complexity should be added only where absolutely required Size Larger pictures have more impact however, it is necessary to balance the need to have a graphic which is large with technical limitations, such as download time or computer capacity Culture Users from other cultures may be offended by certain colors/graphics

55. Text Should also be simple “An overabundance of fonts or colors can distract rather than assist learning” Levie, W.H. & Lentz, R. (1982). Effects of text illustrations: A review of research. Educational Communications and Technology Journal, 30 (4), 195-232.

56. Consistency & Simplicity Do NOT use more than three (3) font variations: Size Typeface Effects

57. Consistency & Simplicity Do NOT use more than three (3) font variations: Size Typeface Effects …by the way notice the Focus

58. “The Whole is More Than the Sum of Its Parts” Wertheimer, M. (1924). Gestalt theory. Social Research, 11, translation of lecture at the Kant Society, Berlin. Strategy & Tactics Using both graphics and text

59. POWER2POINT by Roz Hussin June 1, 2011 for How can you apply this new knowledge ? GAP Goals ● Audience ● Perception Bridging the

60. Example

61. Service Failure  Research concluded that it is not the service failure itself but the failure to recover that causes the customer to be dissatisfied.  90% who are dissatisfied with the service they receive will not come back or buy again and each of those customers will tell their story to at least nine other people.

62. Service Failure  Research concluded that it is not the service failure itself but the failure to recover that causes the customer to be dissatisfied.  90% who are dissatisfied with the service they receive will not come back or buy again and each of those customers will tell their story to at least nine other people. 1 2 3 ! 4 …this is bad news

63. Service Failure

64. Research concluded that it is not the service failure itself but the failure to recover that causes the customer to be dissatisfied 90% who are dissatisfied with the service they receive will not come back or buy again and each of those customers will tell their story to at least nine other people. Servic e Failur e toRecover…

65. POWER2POINT by Roz Hussin June 1, 2011 for Let’s take a break 1 Topic completed

66. POWER2POINT by Roz Hussin June 1, 2011 for Organize Streamlining content Designing delivery Maximizing effectiveness 2 Topic

67. self-play multimedia presentation one-way lecture presentation interactive-audience presentation Types of presentations 3

68. start end presentation multimedia presentation self-play impact attention 12345 sequential content

69. start end presentation lecture one-way wake-up presentation 12345 explain 12345 example impact attention

70. presentation lecture one-way explain + example (exciting stories) start end impact attention 1122334455 presentation alternative

71. start end presentation -audience interactive feedback attention rapport attention+rapport interaction 231f 564 f897f presentation

72. multimedia self-play Establish attention at beginning Ensure impact for ending Fixed time duration Sequential content Control audience perception

73. Establish attention at beginning Ensure impact for ending Flexible time duration Content followed by example Maintain audience alertness presentation lecture one-way

74. Establish attention at beginning Ensure impact for ending Flexible time duration Content followed by feedback Maintain audience rapport Maximum quantity content input presentation -audience interactive

75. POWER2POINT by Roz Hussin June 1, 2011 for ! Activity challenge Analyzing types of presentations

76. You will be given thumbnail prints of the slides from topics 1+2 of today’s training. The challenge is for you to analyze the organization of content in relation to the models provided. From your analysis, sketch a mind-map showing CHUNKING, GROUPING, and SEQUENCING.

77. ! You will be given 10 minutes to do this activity… Ready-set-GO

78. POWER2POINT by Roz Hussin June 1, 2011 for Let’s take a break 2 Topic completed

79. POWER2POINT by Roz Hussin June 1, 2011 for Strategy Present; Technology; Timing; Pacing; Troubleshooting; Closing 3 Topic

80. ? All these ideas sound great… but how do I actually DO them on PowerPoint

81. POWER2POINT by Roz Hussin June 1, 2011 for Technology tools demo using example PowerPoint presentation A Demo

82. Service Failure

83. Research concluded that it is not the service failure itself but the failure to recover that causes the customer to be dissatisfied 90% who are dissatisfied with the service they receive will not come back or buy again and each of those customers will tell their story to at least nine other people. Servic e Failur e toRecover…

84. POWER2POINT by Roz Hussin June 1, 2011 for Technology tools demo using example PowerPoint presentation New Directions in Educational Research ERAS Conference Diversity for Excellence: Engaged Pedagogies 29-31 May 2006 Singapore Paper by Hussin, Felder & Brent B Demo

85. A comparative Study of Quantitative & Qualitative Longitudinal Action Research Case Studies ©2006 FHHussin RMFelder RBrent New Directions in Educational Research ERAS Conference Diversity for Excellence: Engaged Pedagogies 29-31 May 2006 Singapore

86. POWER2POINT by Roz Hussin June 1, 2011 for Technology tools demo using example PowerPoint presentation Continuing Education Course Psychology of Learning PXGT6102 Taught by Hussin 2005-2007 C Demo

87. Behaviorism Cognitivism Constructivism Intro to basic Psychology of Learning 123

88. Intro to basic Psychology of Learning 132 Behaviorism Cognitivism Constructivism

89. Early Cognitivists Form Organization Configuration Gestalt Psychology (German)

90. Max Wertheimer Prague, Germany1880-1943 Early Cognitivists

91. Wolfgang Köhler Revel, Estonia 1887-1967 Early Cognitivists Max Wertheimer Prague, Germany1880-1943

92. Max Wertheimer Prague, Germany1880-1943 Wolfgang Köhler Revel, Estonia 1887-1967 Kurt Koffka Berlin, Germany 1886-1941 Early Cognitivists Max Wertheimer Prague, Germany1880-1943 Wolfgang Köhler Revel, Estonia 1887-1967

93. phi Max Wertheimer Gestalt Psychology p h e n o m e n o n Cognitive Revolution

94. POWER2POINT by Roz Hussin June 1, 2011 for Let’s take a break 3 Topic completed

95. POWER2POINT by Roz Hussin June 1, 2011 for Workshop Hands-on production; Presentation; Discussion Let’s get into gear!

96. ! You will be given 1-hour to finish the workshop assignment… Ready-set-GO

97. POWER2POINT by Roz Hussin June 1, 2011 for 4 Let’s take a break completed

98. POWER2POINT by Roz Hussin June 1, 2011 for Additional Resources Free templates for Microsoft Office http://office.microsoft.com/en-us/templates/ 50 Totally Free Lessons in Graphic Design Theory http://psd.tutsplus.com/articles/web/50-totally-free-lessons-in-graphic-design-theory/ Gestalt Laws – Logo http://www.albertlie.com/gestalt-laws-logo/ Theories of Learning in Educational Psychology http://www.lifecircles-inc.com/Learningtheories/learningmap.html The Theory Into Practice Database http://tip.psychology.org/

99. Thank you Hope you enjoyed this training session POWER 2POINT Contact Information Roz Hussin Adjunct Instructor 402-217-2914 bonnroz@gmail.com Michelle Tafoya Assistant Director 402-323-3437 mtafoya@southeast.edu http://www.southeast.edu/continuing/trainingsolutions