1. Theories of communication
Ch:3
Theories of communication

2. Introduction:-
Management researchers have been studying the communication theory from a long time to help us improve our methods of communicating effectively with each other.This research helps us send and receive the message in its original form.
Some of the imporatant theories are as follows:-

3. (1). Sender’s theory of communication Acc to aristotle, 3 components of communication process are:-
receiver
message
Demerit:-
It can only be used for oral messages
Merit:-
It is simple

4. Channel theory of communication:- This theory is an extension of aristotle”s theory. Components of this theory are:-
Sender
Message
Channel
Receiver
Effect

5. (3). Information theory of communication (Shanon theory of communication)
Transmitter
Receiver
Destination
Message
Signal
Received
Message
Noise source

6. (4). Interaction Theory of communication:-(Ping Pong theory,Interpersonal,circular)
Beginning
Sender,transmitter or communicator
Encoding
Channel
Medium
Receiver
Decoding
Action
Feedback

7. (5) Transaction theory of communication:-
Message
Feedback
Message
Feedback

8. (6). Perception theory of communication:-
In this theory , Berlo suggested that based on his skills and experience, the sender encodes the message and transmits the same through any of the 5 senses.How the message is received, solely depends upon the receiver and his knowledge level.

9. (7). Modern theory of communication:-
Input
Channel
Message
Output
Feedback
Brain drain

10. “closing the loop” of communication :- The proper feedback of information fronm receiver to sender is called closing loop of communication.
“Brain drain”:-
A break down in the communication cycle