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Product, Platform or Service Have you made a choice? By Ranjan Kumar.

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Presentation on theme: "Product, Platform or Service Have you made a choice? By Ranjan Kumar."— Presentation transcript:

1 Product, Platform or Service Have you made a choice? By Ranjan Kumar

2 (Founded in June’12) About Oyeparty.com (Founded in June’12) We are a group of party Lovers, enthusiastic to bring some organized value to Nightlife Industry in India. While on one hand, Customers find it very difficult to reach good places matching their requirement; on the other hand Nightlife places – Clubs and Premium Hotels struggle to reach the potential Market. Though the customer is ready to spend and Premium places ready to serve, there’s a gap of information, service, visibility and credibility that needs to be bridged. Oyeparty aims to bridge this gap. Our motto remains –Live. Lounge. Party! BangalorePuneMumbaiChennaiHyderabad Mr. Ranjan Kumar, B.Tech (Hons) in Chemical Engineering graduated from IIT Kharagpur in 2008. A corporate professional in day and a party freak at night, He has worked with ONGC & ITC and handled various projects.He looks after the Marketing, Investor Relations and Business Development at Oyeparty. Mr. Burhanuddin Pithawala, B.Tech (Hons) in Mechanical Engineering graduated from IIT Kharagpur in 2009. He began his professional career in management at ITC Limited soon after and worked in various capacities in Projects and Contracts Management. He looks after the Administration and Technical functions at Oyeparty. Current Operations of Oyeparty.com! Co-Founder & CEOCo-Founder & Director

3 Who we are ? BangalorePuneMumbaiChennaiHyderabad We are a group of Party enthusiasts aspiring to create an Organized value chain encompassing all stakeholders of Nightlife & Events market so as to ensure delightful Event experience to Clubbers. Current Operations of Oyeparty.com! (Founded in June’12)

4 What we are trying to Solve ? Customers Lack of Unbiased / genuine info Middle men involvement Cover entry charge surprises Inconvenience No way to share your clubbing experience specifically with people sharing common interest. FB, twitter are generic socializing platforms. Couple / Stag Barrier Lack of Customized group Party Options Clubs/ Lounges Reach of Info regarding Parties to limited circles Clubs struggling to make money despite putting huge marketing effort. Offerings not reaching to right customer Low Sale & Brand mismatch. Event Promoters No place to Brand and Showcase them Lack of Dedicated Platform to promote Events. Artists Artists have low visibility to event businesses DJ’s & Other Artists want to reach out to their fans more interactively. As of now everything is happening on FB which is very generic platform. It’s not about Product or service, it’s about understanding problem and finding best solution

5 Nightlife Businesses (Clubs, Lounges) Event OrganizersEvent PromotersArtistsClubbers Oyeparty (Web & App Integrated Platform) Artist ( Find their Followers ) Event Promoters & Organizers ( Gets a place to showcase and promote their event) Customer ( Gets to connect with fellow clubbers, book tickets/ guest list and real time suggestions Clubs ( Reach to the right set of customer) Our Business Ecosystem A Win - Win Solution to all Proposition- A Solution Neither Product nor service, we would prefer to be called one stop Clubbing Solution Company

6 Service to a Platform: Our case Oyeparty.com Beta VersionOyeparty.com Alpha Transformation- Two way service bridge to a democratic Platform Leading to rapid business growth with lesser resource. Transformation- Two way service bridge to a democratic Platform Leading to rapid business growth with lesser resource.

7 Why the Transformation ? More comprehensive solution Easy to Scale faster Lesser resource higher output – Playing Efficient Allows precise monitoring of what’s working & what’s not.

8 Our story Started as Service. Oyeparty Beta – Bridging Club & Clubbers, An event Enlisting website Oyeparty Alpha – Platform creating opportunity for all stakeholders of Nightlife Industry Oyeparty so far Typical P& L type business Sustained earning as focus Established our business model in Bangalore Served 80000 customers & partner with 115 + Clubs & Pubs till date Looking to scale fast

9 Contact Us Email ranjan@oyeparty.com admin@oyeparty.com Phone RANJAN -9916275955 Address 31, GR COMPLEX, DOMLUR LAYOUT, 1 ST STAGE, BANGALORE - 71 Website - www.oyeparty.com FB - https://www.facebook.com/Oyeparty Twitter - @ Oyeparty


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