1. Concepts For a Music Magazine Kiera Bridges

2. The Magazine Mission There are a variety of successful music magazines, but rarely do they educate audiences as well as entertaining them, this magazine shall educate people of the origins of this music and it will also introduce them to the newer generation music. This music magazine has been designed specifically to generate interest in this genre of music as well as appeal to the audience who are already aware of the genre, this will allow the magazine to appeal to a broader audience. The magazine will be packed with entertainment and facts so that people never feel like they have wasted any of their time reading, this magazine could even generate it’s own community uniting the older generation with the new.

3. Idea 1 Genre: Classic Rock, generally music generated by band in the early 1980’s which has lost a lot of interest in earlier years, the magazine shall regenerate interest in this genre but introducing new bands who play the same genre of music whilst also referring to the iconic and classic bands such as Metallica, Journey and Boston. Target Audience: This magazine shall appeal to the youth as well older fans, this will give the magazine a broader audience between the age range of about 16-45. Features: the magazine will feature various forms o entertainment such as interviews, reviews, information on up coming gigs, quiz’s and section that involve the readers such as polls or a monthly top ten album chart or song chart that give the audience a chance to express their opinions whilst also plugging other media forms as they could vote by downloading the music on itunes, which will also increase sales of the artist’s music. Similar Sources: There is one particular magazine sold worldwide which is one of the highest selling rock magazine, this magazine is “Rolling Stones” magazine which feature popular bands of the time, the magazine appeals mostly to men in their late teens and early 20’s whilst also managing to gather an average age of 32.3, therefore gathering the interest of a broad audience.

4. Idea 2 Genre: New Jack Swing, Hip-Hop, and R&B, soulful music that unlike some of today’s music feature genuine lyrics and send a powerful message to the audience. Target Audience: The magazine is design to appeal to both the younger generation and an older generation in hopes to establish a connection between the two in hope of unity and understanding. The age range will be around 16-45. Features: The magazine will feature educating facts abut the origins of the genre’s whilst also entertaining the audience with interviews, reviews,information on concerts and tours, an introduction to newer yet old school styles groups and charts where they can vote for their favorite albums or songs in monthly charts and the votes are controlled by the sales generate by itunes therefor plugging another form of media and increasing the sales of songs for the artist’s Similar sources: Vibe magazine is a Hip Hop and R&B magazine know for t’s old school style which has cost the magazine some sales in the past (however the idea for my magazine as old school meets new school, I am sure that this will not happen to my magazine) however that magazine has conformed slightly to a more modern style. The magazine appeals mainly to a male audience ranging from 18-24 yet the magazine pulls an average age of 27.1 appealing to a younger audience.

5. Idea 3 Genre: Original Sound Track, all the latest or best selling soundtracks from movies and drama’s that we all know and love. Target Audience: The target for this magazine is to generate an appreciation for the music that we hear in film there fore the magazine should appeal to a broad audience by featuring classic films as well newer ones, hopefully generating an audience of around 15-60. Features: The magazine will feature interviews with the artist who are top of the chart that month, reviews on albums and songs maybe even the films or drama’s themselves, charts where readers can vote for their favorite songs on itunes increasing sales and plugging other forms of media there should also be information on screenings with live orchestras or advertisements of chances to wi tickets to premiere’s. Similar Sources: There are no notable magazine of this specific genre meaning that the magazine could generate a lot of interest, however there are a lot of notable film magazines such as “Empire” which appeals to a broad audience.

6. Evaluation After presenting my ideas to people in the desired age range of between 16- 45, I have asked for their feedback as to which magazine they would like to see published. The majority of people preferred the concept of idea number one, this is due to the fact that from the research on similar magazines that I presented to them, the Classic Rock magazine seemed to have the most likely hood of having successful circulation figures and readership. They also liked the idea of the monthly charts feature in the magazine that will increase sales for other forms of media as well the magazine itself. TSome people liked the ideas of magazine number two because it has similar elements of magazine idea number 1 but the genre appealed more to them because they like that genre of music. I think that to appeal to the audience member who who prefer a Hip-hop and R&B genre, magazine number 1 could feature bands who are a mixture of the two genres so as to appeal to a broad audience.