1. JRN 302: Introduction to Graphics &Visual Communication - Repetition - Exam 1 Review Tuesday, 10/13/15

2. Class Objectives Lecture Design principle: Repetition Exam 1 Review (but exam isn’t until 10/27) Homework: SM Graphics due at the end of class this Thursday

3. Design Principle of Repetition You already use repetition in your work. Look at this PowerPoint slide… Headlines all the same size and weight Add a rule a half-inch from the bottom of each page Using the same bullet in each list throughout the project…

4. Repetition Goal is to push non-prominent repetition into a visual key that ties the publication together. Repetition can be thought of as consistency. As you look through an 8 pg. newsletter, it is the repetition (or consistency) of certain elements that makes each of those 8 pgs. appear to belong to the same newsletter. If page 7 has no repetitive elements carried over from page 6, then the entire newsletter loses its cohesive look and feel.

5. What is repeated here? This is a magazine page… so what elements are repeated on each page of the magazine?

6. Repetition and pattern Repetition can also work with pattern to make the artwork seem active and/or have motion Repetition with variation Repetition w/o variation

7. Repetition w/variety Same typeface with different colors Illustrations are all different styles but all funky Recipes, though, are all in same format

8. Repetition Repeat images with contrast in size creating of a pattern Repeating hues or variations

9. Directing the Reader where to look Where does your eye go on the first one? Falls off the design Second one? Bounces back up to the name

10. Repetition and Branding A function that differentiates products and their source from all other products. Branding sets your company, product or service apart from the competition Could include The symbol or logo associated with a product The name associated with a product Aspects/parts of your business

11. Repetition and Your Assignments Repeat, repeat, repeat things that have to do with your brand (that you want people to remember) Repeat these things in your designs Your logo The colors (use color.adobe.com or write down your colors= R,G,B is best) The symbols The typeface The look/filter applied to images…