1. The Intelligent Restaurant
Using Intel-based solutions to streamline restaurant operations and enhance customer experiences

2. The New Era of the Intelligent Restaurant
Deploying the right technology to create seamless interconnections between staff, processes and customers.
To succeed in the restaurant/food service industry, you know you need to get the basics right: food quality, great service, a convenient location, appropriate pricing.
Get any one of these wrong and you can end up with an empty restaurant.
In general, technology has not been seen as a vital part of the restaurant/food service world. But this is changing.
Today’s owners and operators are leveraging technology to better manage and market their operations, increase inventory efficiencies, improve cash flow and revenues and improve their customer experiences.
People in the industry are calling this the new era of the Intelligent Restaurant:
Deploying the right technology—at the POS, in the back office, at the drive thru and elsewhere—to create seamless interconnections between your people, processes and customers to achieve real bottom line results.

3. Connected, Intelligent Solutions
POS solutions can play a central role in sales, marketing, pricing, inventory control and customer service
Many restaurants are turning to the latest point-of-sale (POS) solutions (replacing traditional cash registers) because they can play a central role not just in ringing up sales but also in marketing, pricing, inventory control and customer service.
Restaurant staff equipped with handheld POS systems provide an appealing and high-tech way to engage customers and bust lines.
Digital menu boards are replacing old fashioned printed signs—simplifying what used to be a cumbersome task and but also delivering almost infinite flexibility in promoting meal and snack options.
New digital security and surveillance systems help prevent theft, but can also provide important business analytics.
New networked-attached storage (NAS) systems can lower costs and simplify information sharing.

4. Addressing Top Challenges in Restaurants
Increasing Revenues – Repeat Customers through better experiences
Operational Efficiency – Reducing inventory needs, staff management
Minimizing Losses – Preventing spoilage and theft
Today’s new generation of intelligent, connected, Intel-based solutions are designed to help address the major challenges faced by restaurants:
Increasing Revenues: The restaurant business is extremely competitive, with constantly changing tastes and trends. Customer loyalty and repeat business are critical to profitability. Smart use of today’s Intel-based solutions can address these challenges.
--Automatically recognizing and rewarding loyal customers through the POS
--Enhancing opportunities for customer engagement through the use of interactive signs, kiosks and mobile devices
Enhancing Operational Efficiency: Restaurants operate on notoriously tight margins, with heavy costs for food and labor. Solutions that help maximize “total revenue per patron visit”—by increasing the size of orders, reducing inventory needs and better managing staff—deliver on the bottom line. Intel-based solutions for restaurants are doing this today:
--POS systems and digital signage promote additional menu options and combinations of options
--Mobile devices and self-service kiosks, which have a track record of increasing the size of orders
--Using data from the POS and digital signs to analyze business patterns and drive optimal staffing schedules.
Minimizing Losses: Limiting losses due to spoilage, errors or theft are a constant battle for restaurants. Today’s new video security/surveillance systems can work separately or together to help track orders and inventory and limit fraud or theft.

5. POS: Integrated and Mobile
More than cash registers
Integrating with other systems
Tracking inventory and pricing
Point-of-Sale
Today’s point-of-sale (POS) systems do much more than just ring up orders. They integrate with systems for accounting, inventory management, pricing, purchasing and more, helping to streamline a wide array of restaurant functions, such as:
Rewarding loyal customers
Tracking pricing--what was paid/sold--to help drive better deals with suppliers.
See how trends, performance and other metrics are impacting the bottom line.
POS capabilities can be implemented on tablets, smartphones and other mobile devices.
Touch-screen capabilities and enhanced software interfaces specifically designed for restaurants all add to the functionality.
A New Generation of Mobile POS Solutions
POS capabilities can be implemented on tablets, smartphones and other mobile devices, integrate with systems for accounting, inventory management, pricing, purchasing and more.

6. Digital Signage Attracting customer attention
Replacing posters and static menu boards
Easy to update content – meet changing business requirements
Digital menu boards – drive more business
Flat panel displays for digital content have eclipsed traditional printed posters and menus in restaurants.
The ease of updating content, the ability to show HD graphics and video and the growing opportunities to add different forms of interactivity have all made for a compelling value.
Digital menu boards make it easy for customers to see all menu offerings (along with eye-catching graphics and photos) and also learn about special promotions and/or nutritional information. Restaurants that have implemented them report attracting seven to ten times more customer attention than traditional static menu boards.
Digital menu boards can attract 7 to 10 times more customer attention than traditional static menu boards.

7. Security & Surveillance
Digital technology has transformed video surveillance
Image quality is much higher
View security footage on any device
Integration with other systems
Video analytics
Digital Security & Surveillance
For restaurants, where concern over theft or safety is a top concern, newer digital-based video surveillance solutions are a major step forward from traditional systems.
The quality of surveillance footage from today’s systems is far better—making it more effective in detecting and preventing undesirable behavior.
Because the footage is now digital, it can be viewed on any device that is linked to the network. You can see the security footage on any PC, laptop, tablet, smartphone, etc.
Video surveillance systems can integrate with other devices and applications, making it possible to generate text alerts and s when dangerous situations are recorded and integrating with other business systems.
Finally, digital security and surveillance systems are no longer just for security. Video analytics software can be used to extract valuable information to support marketing, enhance business processes and optimize overall business performance.
Because the footage is now digital, it can be viewed on any device that is linked to the network. You can see the security footage on any PC, laptop, tablet, smartphone, etc.

8. New Networked-attached Storage
More customer facing systems increase data storage needs
A new generation of Network-attached Storage Devices:
Shared over a network
Easily scale capacity
Designed for non-technical users
The growing use of all kinds of customer-facing digital technologies inevitably results in the creation of more information (performance data, customer loyalty records, digital signage content, etc.) and is requiring restaurants to increase their investment in storage solutions.
Any restaurant that needs additional storage should look at Network-attached Storage Devices (NAS).
NAS devices can be shared over a standard local or wide area network. They don’t have to be dedicated to a single machine. This makes it easier and more cost- effective to provide access to a central data base to a wide range of associates, partners, etc.
You can seamlessly add more capacity to an existing device—instead of having to add or administer a separate device.
NAS devices are specifically designed to be implemented and maintained with limited IT resources, which also appeals to restaurants.
This makes it easier and more cost-effective to provide access to a central database to a wide range of associates, partners, vendors, etc.—making it attractive for restaurants.

9. Managing Content at Every Touchpoint
POS, Mobile POS, Kiosks, etc. — these are all « touchpoints »
You need to get the right content at each touchpoint and manage it over time
Intel® Retail Client Manager: A solution for determining what content should appear, when and for how long
Managing Content
POS systems, mobile POS systems, digital signs, kiosks—these are all “touchpoints” –places where restaurants have the opportunity to engage a patron and deliver a service experience that will make a lasting impression.
But to make the most of these touchpoints, restaurants need to get the right information (i.e., content) in the right places at the right time. That’s the purpose of the Intel® Retail Client Manager—it’s software designed for managing content across consumer touchpoints.
Intel® RCM can handle virtually any content in any format: video, photos, slides, text, animated graphics and much more. It relies on a familiar interface (designed for the non-technical user), providing a whole range of features for choosing content and scheduling when and where it will appear. And it integrates seamlessly with other Intel based solutions such as Intel ®AMT (for remote management and maintenance) and Intel® AIM Suite (for gathering audience metrics)
Simply tell Intel® RCM what content is to be displayed, where it should appear and when it should be shown. Its intuitive interface will be familiar to anyone who has used desktop software.

10. Gathering Anonymous Customer Analytics
Gather information for planning and marketing:
Optical sensors (i.e., a webcam)
Analytics software — Intel® AIM Suite: gathering data on customer demographics gender and age data
Customer Analytics
Digital signage is not just about broadcasting information. A restaurant can also use its digital signs to gather information about the people viewing the signs and use this information for planning and marketing purposes.
The data is completely anonymous. No image is captured and no identifying data on any individual is stored.
Optical sensors: The information is gathered via small optical devices, such as a webcam or an entry-level IP camera designed for face or motion detection.
Analytics software: Software such as Intel® Audience Impression Metric (Intel® AIM Suite) software will aggregate the data, categorizing each capture and keep score on how many people looked at the content, how long they watched and their demographics (e.g., gender and age bracket). Links with the content management software allow for analytics on a specific content spot.

11. Remote Management Digital touchpoints can be managed remotely
Intel® AMT can fix a wide range of issues even when the operating system is down
KVM redirection—control signs remotely
Proof-of-play
Remote Management
The fact that digital signs, POS systems, kiosks can be deployed anywhere is a tremendous benefit—but also a huge challenge. What if a media player malfunctions or a screen goes blank? Fortunately, digital signs—whether there is just one or thousands—can be managed remotely.
Our solutions take advantage of Intel® vPro™ technology with Intel® Active Management Technology (Intel® AMT). These capabilities, which are built into the processors used in our systems, make it possible to fix a wider range of systems issues, even when the operating system is down. For example, it’s possible to repair corrupted drivers, application software or the operating system for a nonresponsive signage system that won’t run or boot. The Intel technology uses an “out-of-band” link that operates independently of the “in-band” channel of the computing system and provides persistent connectivity.
Intel® AMT also includes a feature called KVM redirection over Internet Protocol (IP). This permits the keyboard-video-mouse (KVM) on an IT console to control and display the graphical user interface (GUI) of systems in the field. No additional hardware is required.
The Intel solution also enables proof-of-play by capturing screen shots and time stamps at regular intervals, thereby providing evidence of what the system played throughout the day. This is critical when a digital signage or other touchpoints are carrying paid advertising and it is necessary to prove what appeared.

12. Why an Intel-based Solution?
Selection
User Experience
Total Cost of Ownership
Enhanced Capabilities
Why Rely on Intel Technology
A new generation of technology solutions is available that restaurants can take advantage of to operate more efficiently and deliver better customer experiences.
Intel, the global leader in processor technology, is driving this transformation. Here are some of the key reasons that make an Intel-based solution the right choice:
Wide Selection of Solutions: There’s an Intel processor for every kind of solution—POS system, handheld tablets menu boards, storage, video surveillance and more. Because all Intel processors use a multi-core architecture and offer a common language environment, it’s easier to integrate devices, applications and processes resulting in solutions specifically designed to meet the needs of restaurants.
User Experience: A restaurant is a fast-paced environment where staff turnover is the norm, not the exception. Technology solutions have to be easy to use with simple, graphical interfaces. Intel is ready: for example, Intel Core processors have an integrated graphics processor that delivers the extra thrust needed for rendering graphics at the highest possible level, increasing responsiveness and supporting solutions that maximize ease of use.
TCO/Manageability: Restaurants rely on mission-critical IT systems everyday to operate their businesses. Being able to easily handle software upgrades and diagnose and repair malfunctioning systems-without incurring costly downtime—is critical. Intel® AMT reduces the chance of outages and eliminates the need for onsite service calls or dedicated technical staff.
Enhanced Capabilities Intel-based solutions provide a wide array of advanced capabilities for managing content across touchpoints, measuring performance, ensuring security and much more.

13. How to Get Started
For more information, visit intel.com/retailsolutions.
Intel is ready to help you leverage the tremendous growth and opportunity that exists in the restaurant and food services market.
You can help your customers increase their revenues, improve efficiencies and prevent losses.  Remember, Intel solutions allow you to tailor the hardware, software and services to meet their specific needs—including content, management, maintenance and analytics.
Contact your Intel representative to get started.

14. Thank You.