How does society pass down its norms (sets of rules)? We learn by observing others
Social Learning involves the following factors Attention- observer must pay attention Retention- observer must be able to remember behavior Motor reproduction- be able to replicate Motivation-want to demonstrate what learned
Consistency Id with model – if like ourselves Rewards/punishments-vicarious reinforcement Liking the model – likeable models are more likely to be imitated.
Aims – will children imitate aggression modeled by an adult. Are children more likely to imitate same-sex models? Participants – 36 boys, 36 girls ages 3-6 Procedure – Divided into groups. One group saw adults bash “bobo” second group assembled toys third group didn’t see any model
After watching, children placed in room with toys. Those who watched aggressive models were significantly more aggressive (observational learning) Boys imitated physical aggression, girls imitated verbal aggression. Criticisms: Low ecological value – carried out in a lab, does little to predict what happens I child s repeatedly exposed to aggressive parents or violence
Aggression not completely standardized Question of demand chacteristics Is it ethical to show children this violent behavior
P. 114 of Psych Course Companion Discuss possible reasons why the results of this study are so different from results of studies conducted by Bandura.
The result of direct pressure to respond to a request. When people buy certain products even though the direct pressure may not always be apparent
Sesame Street – academic and social skills Sabado Method – Miguel Sabido designed and produced radio and tv drama to aim in changing people’s behavior