1. EirplayGames Mobile Gaming

2. Presentation A bit about us Casual gaming: games for non-gamers Wireless gaming: downloadable games Working on wireless

3. EirplayGames: About us Specialists in mobile multiplayer sports games. Peer-to-peer & community gaming using in-house proprietary technology Founded by the ex-Vivendi Universal Games developers. Experienced mobile game development team 12 mobile games published to date; with publishers AirGames, Handango, Nokia TradePoint, Selatra Members of Sun, Nokia, Motorola, Sony Ericsson & Siemens mobile developer programmes Won the 'Game Developer of the Year' award at the O2 Digital Media Awards (Ireland) Located in the Digital Hub, Ireland's Digital Media Enterprise Park

4. Games Industry Profile A ‘hits’ driven $20bn plus media market Key Players Publishers Hardware Manufactures DevelopersRetailersConsumers Market segments Core gaming - PC, console, handheld, online Casual gaming - Web, mobile, PC

5. Casual Gaming Deliberate move by the traditional games industry to expand the market Games for the mass market: older game players, female game players, non-technical game players New technologies allows games to be deployed on consumer devices such as PDAs, interactive TV and mobile phones Games types for newer devices; Word/puzzles, sports, licensed games (film/pop), location based

6. Wireless Gaming WAP /Mobile browser SMS/MMS Downloadable (Java/Brew) Dedicated Mobile Gaming Devices (N-Gage)

7. Multiplayer Games 4 – 4 – 2 Peer-to-peer gaming Soccer tactical game (2.5G) Real-time version (3G) due 2007 Soccer Mobile Manager Community gaming Up to 75,000 players per server Game lasts 6 to 9 months

8. Standard Games

9. Java Mobile Games 3 – 6 months development time Delivered OTA (Over the Air) Limited capabilities at present (MIDP 1) Played for short periods Players: predominately male at present Most popular games: sports, puzzles, action New platform = new content

10. Growth Areas Mobile handset hardware – 3D Online applications Location based gaming Dedicated mobile gaming handsets

11. Working on Wireless Much of the same skills needed for PC / console games Much of the same skills needed for PC / console games Software: Java, though other languages always preferable Art: same tools such as Photoshop, 3D Max. More focus on 2D, plus drawing skills vital!!! Level Design: Experience of PC, console, online & mobile games, plus other media Qualifications count…..

12. EirplayGames Eirplay Email:info@eirplaygames.com Web:www.eirplaygames.com