1. 1 Social Networking & Gaming

2. Copyright GameVision © 2011 2

4. ● Those playing games on dedicated gaming consoles, PCs and handhelds ● 30% increase over the past 4 years 4

5. Copyright GameVision © 2011 Classic Gamers 24.5m (43.8%) Classic Gamers 24.5m (43.8%) 5 Gamers on social networks 8.8m (15.1%) Gamers on social networks 8.8m (15.1%) Gamers on mobile phones 5.3m (9.1%) Gamers on mobile phones 5.3m (9.1%)

6. Copyright GameVision © 2011 Classic Gamers Classic Gamers 6 Gamers on mobile phones Gamers on social networks 81% Gamers on social networks 81% 19%

7. Copyright GameVision © 2011 7

11. 11

12. Copyright GameVision © 2011 12

13. Copyright GameVision © 2011 13

14. Copyright GameVision © 2011 14

15. Copyright GameVision © 2011 15

16. Copyright GameVision © 2011 ● Most gamers on social networks are also traditional console gamers ● It’s a very varied market, but we have a good deal of profiling data that can help understand these gamers and the games they play…

17. Copyright GameVision © 2011