1. A Social Experiment Mark Green, VP Innovation

2. Social “Smoshal”. Give me my paper! How do we engage them? Social “Smoshal”. Give me my paper! How do we engage them?

3. The Digital Landscape

4. Source: Farm Journal Social Media Activity

5. Their Trusted Information Sources Source: Nielson

6. Ag Use of Internet Source: Successful Farming

7. So? Where to Begin…

8. Listen…sentiment, source, volume

9. Create Your KPI’S

10. Begin The Listening Process

11. www.tweettone.com

13. Identify Influencers…and impact on conversations.

14. Create a Social Graph (The Pattern of Social Relationships Between People)

15. Create a Home Base… Home Base

16. Engage in dialog and become a trusted partner.

17. …Then Create Outpost Home Base

18. Begin Engagement Add Content Build Relationships Test Ideas Grow a Profile Listen Experiment Make Connections Be useful Play

19. Finally, Create Advocates

22. Tools of the Trade