1. education, content and encyclopaedia britannica Where Britannica has come from Current strategy, thoughts and ethos Where Britannica is going

2. a little history... 1768 and all that. 240 years of content creation Many repository values still valid today A digital world Britannica has been available in a digital format since the early 1980’s Early adopter of CD based content delivery An online world World’s first online Encyclopaedia Only constantly updated commercial encyclopaedic repository

3. current thoughts, strategy and ethos Delivery Web access – Through Britannica’s own web front end Learning Platform - Integrated searching from within a learning platform Portal – Authenticated access to Britannica’s web front end Push technology – Britannica content ‘pushed’ to the user Social Networking – e-safe resources to educational social networking Mobile – personalised learning E-book – supporting and additional materials Interactive Whiteboard – Multi-media resources Disaggregated e-commerce – Pay per asset model

4. current thoughts, strategy and ethos Solutions Single sign-on – Shibboleth or Open Athens comlience Passthrough Authentication – Authentication by Learning Platform Opensearch API – Integrated application searching of Britannica Federated searching – Searching Britannica across multiple repositories No metadata taxonomy – Keyword search allows more accurate searching Platform agnostic – No restriction to particular platform for access

5. current thoughts, strategy and ethos Copyright Simple model Actively encourage extraction and repurposing Teachers and pupils can extract content from the repository and reuse in lessons, homework etc. But only for educational needs The restriction is that it used within an educational environment and not for commercial gain without permission from Britannica Any external use, Britannica is cited as the source No demand of content return at end of contract Britannica will not require the return of any repurposed content at the end of a subscription or contract No farming or bulk extraction of content allowed.

6. what's next..? An opportunity New generation of Britannica New GUI Open publishing system Users can submit their own content into repository Editorial control of published content Content generation toolset Integrated tools to create and store user generated content Further integration Export content in different formats, SCORM, PDF, etc.

7. encyclopaedia britannica education adam bates abates@britannica.co.uk 2 nd floor unity wharf 13 Mill Street London SE1 2BH