1. Changing the date of the final!  Too man conflicts, so the Registrar is willing to fix it for us. So…  Will 3-5 on Monday May 5 th work???

2. CHAPTER 18

3. STORE DESIGN OBJECTIVES  Store Design & Retail Strategy  Influence Customer Buying Behavior  Flexibility  Cost  Legal Considerations

4. W Hotels

5. Accessible?  Check it out,  http://wave.webaim.org/

6. Trade offs  Is accessibility a good “trade off” to make for the sake of a better, more cool design  What about the cost of all the added features?  Do the features add to the shopping experience to the point where it increases sales and/or repeat sales  Maintainability becomes an issue

7. STORE DESIGN - Layouts  Grid

8. STORE DESIGN - Layouts  Racetrack

9. STORE DESIGN - Layouts  Freeform

10. STORE DESIGN – Signage & Graphics  Location  Category signage  Promotional signage  Point of sale  Lifestyle images

11. STORE DESIGN – Feature Areas  Freestanding displays  Cash Wraps (Point of Purchase, or POP)  End Caps  Promotional Aisle  Walls  Windows

12. SPACE MANAGEMENT  Space Allocation by Merchandise Category  Location of Merchandise Categories  Location of Merchandise within a Category

13. VISUAL MERCHANDISING  Fixtures  Presentation Techniques

14. ATMOSPHERICS  Lighting  Color  Music  Scent  Excitement

15. WEB SITE DESIGN  Simplicity Matters  Getting Around  Let Them See It  Blend the Web Site with the Store  Prioritize