2. Agenda What is Internet Marketing? The importance of the Web Marketing Management & Internet Marketing Internet Marketing Services

3. What is Internet Marketing ? Marketing that uses the Internet Internet marketing is actually an online marketing or e-marketing

4. The importance of the Web

5. Marketing Management & Internet Marketing Marketing research and analysis Marketing strategy Implementation planning Reporting, Measurement, Feedback Control systems

6. Internet Marketing Advantages

7. Internet Marketing Limitations

8. Internet Marketing Services Banner & Skyscraper Advertising Cost per Impression (CPM) Cost per Click (CPC) Subscription Based Opt-In Email & Newsletter Marketing List or Subscriber Acquisition & Development Autoresponder Implementation & Management Promotional Copy Creation Lead Generation Internet Classified Advertising Newsgroup Marketing Reciprocal Link Marketing Online Auction Selling Search Engine & Directory Advertising Meta Tag Optimization Web Page Optimization Engine & Directory Submission Search Engine Position Placement Search Engine Position Tracking Affiliate Program Marketing Affiliate Program Management Affiliate Program Marketing Recruiting & Developing Key Affiliates Affiliate Tools & Resources Pop-Ups Pop-Overs Pop-Unders