1. REBL RIZRs Persona Summary Roger, The Thorough Non-Conformist Attributes -Early adopter- decisions based on research -Young professional -Market Conscious -Uses phone often -Frequently accesses phone’s features Looks for -Function/Easy media usage -Best product for the price -Unique Look -Durability -Customizability -New technology -Mid-High price range ($75 and up)

2. REBL RIZRs REBL RIZRS- 2 Directions 1. Portable Laser Projector -To watch videos while on the go -Appeals to the early adopter because it’s the latest technology and unique -To present and impress at offsite business meetings as a presentation tool 2. Puzzle Faceplate/Controller -To easily access phone’s features during frequent usage -To increase the functionality and durability of phone -Allows highly customizable access to phone’s features Bonus Direction: Projector Controller A combination of the two accessories

3. Feature-Ring REBL RIZRs Piece hooks onto ‘key ring’ for storage USB for attachment to phone Additional plate ideas: Different plate for each feature Instant access for whichever feature is plugged in Plate clips in and ‘hugs’ phone Plates stored on ring

4. REBL RIZRs Ruggedizer 4 Bands stretch with sliding action of phone Divider in top piece USB hook in for phone Different feature for each ruggedizer. Helps to protect the corners of the phone Instant access to whichever feature is plugged in

5. REBL RIZRs Title Arial 36 Detail Arial 14 Projector for RIZR Z8 Hooks right into USB drive Projects: music videos, pictures, text messages, etc. Customizable

6. REBL RIZRs Title Arial 36 Detail Arial 14 Projection stand for RIZR Z8 RIZR sits at angle for easy access to the screen Projects images, music videos, texts, and who’s calling. Easy to transport Bluetooth charging

7. REBL RIZRs Title Arial 36 Detail Arial 14 Explanation Arial 20 Bulleted

8. REBL RIZRs Title Arial 36 Detail Arial 14 Explanation Arial 20 Bulleted

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12. REBL RIZRs Title Arial 36 Detail Arial 14 Explanation Arial 20 Bulleted