1. COMMUNICATION AND INTERNATIONAL MARKETING A.PETKOSKA, SEOU GOSTIVAR SEP 2012

2. Fluency in the language Not being afraid of making mistakes An extensive vocabulary An awareness of body language Being a good listener Grammatical accuracy Physical appearance A sense of humor WHAT MAKES A GOOD COMMUNICATOR?

3. Being a good listener I think that for a good communication should be a good listener because when one speaks the other needs to listen, and to be careful with that they show respect for the speaker. Not being afraid of making mistakes Everyone makes mistakes while speaking, the reason can be nervous, excitement… I think that it’ s natural and you should not be afraid, just continue with speaking !!! An awareness of body language For me an awareness of body language it’s very important because I think that while the speaker speaks, he/she doesn't have to do everything with hands and legs, it’s not good. Example : Rub the back of your head or neck. Rub or touch your nose. Sit with your armed folded across your chest.

4. Communication - It’s much easier said than done Communication problems: High technology; information overload common loyalties INTERNAL COMMUNICATION

6. Communication problems A high techInformation overload Common loyalties Consequences 1.Senior managers hide behind their computers 2.Staff use voicemail to screen calls 3.Employees sitting next to each other will send emails rather than speak Consequences 4. Just training people to be good communicators isn’t the issue Consequences 5.Sending such people on “how to communicate” course

9. DISCUSSING GLOBAL BRANDS

11. My favorite hot drink is Nescafé Black Mild Infected Habit Necessary

12. STARBUCKS

13. FORMAL E-MAIL: CREATING A GLOBAL BRAND FROM A SPORTS DRINK (ZUMO)

14. Dear Director I’m a market manager of our company. Yesterday we met and there were many ideas. In my opinion the best solutions are :  Price must be minimum range, then everyone can buy it.  Zumo can be sponsor at next Olympic games it’s good for us because that’ll make us more famous and competitive on international market, so we’ll have more profit. That’s what we are looking for.  We can do more commercials for magazines, radio, TV…. With them people well hear about Zumo everyday, everywhere. Best wishes Stephany Sell