1. VEAL FOODSERVICE 2011 Developmental Programs

2. VEAL TRAINING MODULES

3. Veal Training Modules Smartphone Application (IPhone & Blackberry) YouTube Based 5 to 8 Minute Duration Maximum Customer: –Casual Theme Waitstaff (menu applications) –Veal Plant Production Staff (new veal cuts) –Retail Meat Department Personnel (new cutting techniques and marketing ideas)

4. Veal Training Modules Waitstaff Orientation The New Veal New Consumer Demographic Group Housing Production Methods Basic Veal Menu Items Veal & Wine Pairings Veal Dish Assembly - Kitchen Guest Chef Features

5. Veal Training Modules Retail Meat Department Application New Cutting Methods New Product Merchandising Ideas Improving Display Opportunities Veal Application as Ingredient –Stuffed, Rolled, Sausage, Ethnic Items, etc.

6. Veal Training Modules Plant Production Staff New Product Development Ideas New Cutting Techniques Improved Utilization of Veal Cuts Profit Improvement Improved Plant Management / Supervisory Communications

7. VEAL UNIVERSITY

8. Veal University Culinary Institute of America Web Based on Secured CIA Website Based on Veal Course as Core Segmented by Subject Workbooks Created Segment Testing

9. VEAL BIG IDEA CONFERENCE

10. Veal Big Idea Conference Develop 10 to 12 New Veal Menu Ideas Suitable For Casual Theme Chains Utilize 6 or 8 Industry Chefs and Le Cordon Bleu Chef To Assist Based on Recent Veal Ideation Study 50% Concentration on Boneless Veal Held in Scottsdale, AZ. Currently Developing Sponsorships

11. INDUSTRY OUTREACH

12. NAMP Center of the Plate May: Texas A&M University – College Station, TX. –Concentration On Muscle Structure and Cut Orientation September: Kendall Culinary College – Chicago, IL. –Concentration Is More Cut Specific with COP Application

13. Veal Go-To-Market Strategy Team as Veal Industry Resource

14. Veal GTM Team Serves as an Industry Resource Through Long Term Relationships in the Foodservice and Retail Industries –Individual Veal Packers and Processors –Foodservice Operators –Foodservice Distributors –Meat Industry Media

15. Veal Resource Reminders www.vealfoodservice.com www.vealmadeeasy.com www.vealfarm.com www.veallongrangeplan.com