1. Business and Management Research
WELCOME

2. Lecture 8

3. Methodology and results sections

4. Report structure Title page Abstract Introduction Related work Method
Results
Discussion
Conclusion
References
Appendices

5. Report Structure Abstract Introduction Participants Design
Apparatus/Materials
Procedure
Method
Results
Discussion & Conclusion
References

6. Methodology Section

7. Methodology Section
The methods section is the most important part of a
research paper .
It provides a clear description of :
how the research was done.
what was done to answer the research question
how the results were analyzed.

8. Methodology Section
It must be written with enough information so that:
(1) the research could be repeated by others to evaluate whether the results are reproducible, and
(2) the audience can judge whether the results and conclusions are valid.

9. Methodology Section The method starts directly below the introduction.
It is typically divided into three subsections:
Participants
Materials
Procedure

10. Methodology: Participants
Information on participants includes:
Number of participants.
Procedures for selecting participants or the sampling method (random, opportunistic etc.).
Demographic information (age, gender, occupation, educational level).
If some participants did not complete the experiment, state how many and why they did not continue
Example
Method
Participants
20 male and 20 female participants from Birmingham City University participated in the current study. No other demographic information was collected.

11. Methodology: Materials
Describe materials used and their function in enough detail so others can replicate
For example: in describing word lists, include the number of words, approximate length of words, were they in capital or lowercase letters, etc.
A copy of the materials can be included in an appendix at the end of the paper; you would refer your reader to that appendix; (see Appendix for a complete list of the words used in this experiment).

12. Methodology: Procedure
The procedure is like the instructions for baking a cake or making something from Lego.
It describes exactly what was done in the study and the order in which things were done.
Describe the instructions given to participants
The procedure should be logical, and contain sufficient information for the reader to follow.

13. Methodology Example Methodology Participants
Sixty university students (30 males and 30 females) participated in this study for extra course credit in a Psychology 100 course at the University of Victoria....
Materials
Three word lists were created, each of which consisted of 20 words. See Appendix for a complete list of the words used in this experiment. All words were written in lowercase letters. The length of each word ranged from 5 to 8 letters...
Procedure
Participants were tested individually in the presence of the experimenter...

14. Methodology Example Method Participants
20 male and 20 female participants from Birmingham City University participated in the current study.

15. Results Section

16. Results
Purpose: To report the key findings and the statistical analyses conducted
The results section is one of the most feared sections of the report.
The results section should start with descriptive (summary) statistics (e.g. Mean, median, range etc.)
A summary table of descriptive statistics can be provided
Use graphs and graphs and axis are titled and the graph means something to the overall report.

17. Result Example Results
The mean number of words was 25.6 and the mean. See Figure 1 for a summary of descriptive statistics. These data were analyzed using a t-test and the results were statistically significant, t(30) = 4.99, p = .002, suggesting that younger participants were able to recall more words than older participants.

18. Successful Report Writing
Start writing early – important details about the study may be forgotten if the write-up is left to the last minute.
Remember – a naive reader should be able to follow your report and replicate your findings.
Read – reading journal articles will help you with structuring your report and understanding the required style.
Reflect – reflect upon the comments you receive on your practical reports and essays – these are provided to help you!

19. Figure Example:
Figure 1. Average number of words recalled as a function of age.
Average Words Recalled

20. Link to Sample Research Paper
This sample is a great template and you can follow it closely.