1. Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028 廖家欣 Cindy 法文二 499120083 杜碩佳 Alice 法文二 499120485 邱芷薇 Vivian

2. Outline  Introduction of Product and Slogan By Anna & Lulu  SWOT Analyze -Strength By Alice -Weakness By Vivian -Opportunity By Chloe -Threat By Cindy

3. Dior's girl is grown up and is now a woman who loves. Miss Dior Cherie EDP Released in 2011 Created by Francois Demachy

4. SWOT Analyze Strength ⍣ Have a long history ⍣ Have distinctive tastes for designs Weakness ⍣ The high price of the Dior’s perfume ⍣ The high cost Opportunity ⍣ Developing in the right time ⍣ Benefits-Fashion Show ⍣ Loyal Costumers ⍣ Having Target market Threat ⍣ Illegal version of perfumes ⍣ Economic depression ⍣ Limitation of consumer group ⍣ Restriction of consumer market ⍣ Many competition of perfumes

5. Strength Have a long history ─ Since1947 Have distinctive tastes for designs ─ sensitive, persist,own professional perfumer Loyal Costumers Having Target market

6. Opportunity Developing in the right time ─WW Ⅱ Benefits-Fashion Show ─ sponsors, cooperators→commercial potential Loyal Costumers Having Target market

7. Weakness The high price of the Dior’s perfume. The high cost of hiring a professional personal Perfumer.

8. Threat Illegal version of perfumes Economic depression Limitation of consumer group Restriction of consumer market

9. Conlusion S>W T>O Dior should take stability strategy

10. Thanks for your listening P resent b y Anna A lice V ivian C hloe C indy PPT b y L ulu