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Published byReynold Brown Modified over 9 years ago
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digitally inspired change impact of tech on health, fitness & sport
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my role
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how have advances in tech changed our role? x 10.4 6 =
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expectations Pre-purchase research Online purchase / account management Speed and ease of bookings / access to info Response times Multi-channel presence (esp. social) Access to mobile technology customers, staff, stakeholders
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expectations customers, staff, stakeholders 75%
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expectations customers, staff, stakeholders
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expectations Dedicated applications 28k active 90k incl. medical/diet/sport Tracking / monitoring of physical activity Communication / marketing customers, staff, stakeholders
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responses Multi-channel service team Social media policy / good practice Digital project (website / app) Researching new LMS Exploring recording of off-site attendance Visit frequency tracking / interaction management Connected marketing systems Business intelligence
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needs Mobile attendance recording solution Mobile payment solution Paperless registration New LMS Staff app Activity tracking methods Infrastructure upgrade
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robert.peck@glasgowlife.org.uk @makeabetterone thanks
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