1. Mobile Search Optimization SES Chicago 2007

2. Emphasis of this presentation Tactical Issues  How to get started optimizing your web site for mobile search. –Resources  Getting indexed by mobile search engines. –Resources

3. Mobile Search Optimization 300 million Americans will have a mobile phone by the end of 2010, up from 208 million in 2005, representing over 95% of the country's population. Source:eMarketer

4. The 5 Big Verticals of Mobile  Consumer Packaged Goods because they can use coupons and contests or use short code text messages promoted on product package (ie pepsi)  Fast Food Restaurants - time and location targeting, access to youth market (ie McDonalds, Burger King)  Entertainment - Ads to get more TV participation, advertise shows or provide mobisodes of popular TV shows for fee, which can be subsidized by advertisers.  Travel/Hospitality - Hotels can send text messages confirming reservation, provide address, phone, links to mobi sites with directions, hours, amenities. You can get loyalty points by rating your stay.  Financial - Banks send account balance and other alerts, value add service. Avoid overdraft charges. alert services configured and managed on website and can offer upsell services like auto loans, etc. Source: Mike Baker, Enpocket and iMediaConnection http://www.imediaconnection.com/content/12305.asp http://www.imediaconnection.com/content/12305.asp

5. Mobile Search Engines – short list Source: Andy Hagans

6. How users optimize URL’s Google: Enter a URL to optimize any site for mobile viewing http://www.google.com/gwt/n Skweezer: offers a mobile optimization service http://www.skweezer.net/ INHY: make web pages more viewable on mobile devices http://www.iyhy.com/

7. Mobile Compliance before after Four easy steps by Mike Davidson: http://www.mikeindustries.com/blog/a rchive/2005/07/make-your-site- mobile-friendly

8. Mobile Compliance http://www.w3.org/TR/mobile-bp/ http://www.w3.org/TR/mobile-bp/

9. Mobile Optimization  Limit content –SEO copywriting skills –condensing the message –retaining essential information –meeting the needs of mobile users  Title tags –Create short descriptive titles relevant to the page –Normal SEO principles apply –keyword(s) in the Title tag must also be in page text –copy must be brief and succinct –Strategic keywords should appear early in text

10. Mobile Optimization  Use CSS and XHTML code: –position important content displays on top  Local search terms in the Title tag, Meta tags, headings, link text and web page content –identifying your location, city and state, etc.  Specify font sizes so text size is easy to read on the small screen  Create a Google mobile site map

11. Getting Indexed Submit your site to major mobile search engines for quick spidering –Submitting Mobile Google Sitemap Files http://www.google.com/support/webmasters/bin/topic.py?topic=8493&hl=en http://www.google.com/support/webmasters/bin/topic.py?topic=8493&hl=en –Google Webmaster Central http://www.google.com/webmasters/http://www.google.com/webmasters/ –Yahoo! Mobile Submit http://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.html

12. Thank You! Jason Prescott, President, TopTenWholesale.com JP Communications 800-928-6710