1. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Diversity & the Effects of Culture © 2007 The McGraw-Hill Companies, Inc. All rights reserved. C H A P T E R 5 Twelfth Edition Theory and Practice EFFECTIVE GROUP DISCUSSION

2. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. What is Culture?  Culture: the patterns of values, beliefs, symbols, norms, procedures and behaviors…of a group of persons.  Cultural identity  Co-culture  Intracultural communication  Intercultural communication

3. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Chapter Content  What is Culture?  Diversity  Cultural Characteristics Affecting Communication  Communication Challenges  Public Dialogue Process  Ethical Intercultural Interaction

4. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Diversity  United States is a pluralistic culture  Diversity will increase  Cultures and co-cultures influence communication  Ethnocentrism

5. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Cultural Characteristics Affecting Communication  Worldview  Being orientation  Doing orientation  Individualism versus collectivism  Group is standard of reference  Individual is standard of reference Continued

6. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Cultural Characteristics Affecting Communication  Power distance  Level of emphasis on status differences  Authoritarian leadership  Participative leadership  Uncertainty avoidance  Tolerance level for ambiguity Continued

7. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Cultural Characteristics Affecting Communication  Masculinity versus femininity  High- versus low-context communication  Messages carried by context, nonverbal content  Messages carried by verbal content

8. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Communication Challenges Communication challenges based on co-cultural differences:  Race  Age  Builder generation  Boomer generation  X generation  Net generation  Socioeconomic class

9. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Public Dialogue Process The Public Dialogue process is designed to promote sensitivity to and appreciation of cultural differences by encouraging respectful, interested listening.

10. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Behaving Ethically in Intercultural Interactions 1.Communicate with empathy and respect 2.Incorporate key cultural values into the group’s procedures and outputs

11. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Guidelines for Ethical Intercultural Interaction  Remember every discussion is intercultural  Recognize and accept differences  Resist making attributions of stupidity  Discuss intercultural differences openly  Adapt to differences

12. © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Intercultural Basics  What are some advantages of a group that is relatively culturally homogeneous?  What are some advantages of a group that is relatively culturally diverse?