1. 2012 Special Editorial Reports TREND WATCH Design News’ Trend Watch 2012 is the go-to resource for design engineers looking for the latest applications and developments in Automation & Control, Electronics, Materials & Assembly, Sensors & Machine Vision, and Medical Technologies. SPECIAL VERTICAL EDITORIAL SECTIONS Design News vertical supplements cover new technology and engineering trends in the major markets within the industrial sector. These special reports deliver a comprehensive vertical audience of design engineers, electrical engineers, plant engineers, purchasing agents, and manufacturing engineers. MECHATRONICS Featuring editorial content both in print and online from a wide range of industry experts, this supplement delivers your marketing message alongside real-world case studies of the challenges facing engineers today. Includes circulation from EDN and Test & Measurement World. Reach More of the Audience That Counts Vertical supplements also reach buyers and specifiers from EDN, Packaging Digest, TMW, Medical Product Manufacturing, and Medical & Diagnostic Industry, giving your advertising message even greater reach. 1

2. Circulation includes distribution to indicated publications:, 1 Packaging Digest, 2 EDN, 3 Medical Product Manufacturing and Medical & Diagnostic. 4 All Mechatronics issues include circulation from. Test & Measurement World, and EDN magazines. All issues reach digital edition circ of 29,888 plus bonus digital edition of 61,440. 2 MarketCirculationIssue DateAd Close Medical50,000 (3)Feb1/1/12 Trend Watch: Sensors and Machine Vision 60,000Feb1/1/12 Mechatronics100,000 (4)March2/1/12 Automation & Control100,000April3/1/12 Trend Watch: Medical50,000 (3)May4/1/12 Mechatronics100,000 (4)June5/1/12 Aerospace & Defense50,000June5/1/12 Automation & Control100,000July6/1/12 Trend Watch: Materials & Assembly 100,000Aug7/1/12 Packaging50,000 (1)Sept8/1/12 Mechatronics100,000 (4)Sept8/1/12 Trend Watch: Electronics 100,000 (2)Oct9/1/12 Trend Watch: Automation & Controls 100,000Nov10/1/12 Medical Technology50,000 (3)Dec11/1/12 Mechatronics100,000 (4)Dec11/1/12 For more information, contact your Design News representative or Al Schmidt, Brand Director, at 972, 980-8810 or al.schmidt@ubm.comal.schmidt@ubm.com

3. ADVERTISING SIZE SPECIFICATIONS Publication trim size: 7-7/8” x 10 ½”. Space available in standard A/A forms. SizeNon-bleedBleed Spread15” x 10”16” x 10-3/4” Full-page7” x 10”8-1/8” x 10-3/4” 2/3-page4-1/2” x 10”5-1/8” x 10-3/4” ½-page island4-1/2” x 7-1/2”not available ½-page vertical3-3/8” x 10”4” x 10-3/4” ½-page horizontal 7” x 4-5/8”not available 1/3-page square4-1/2” x 4-5/8”not available 1/3-page vertical2-1/4” x 10”2-7/8” x 10-3/4” ¼-page3-3/8” x 4-5/8”not available BONUS DISTRIBUTION Feb1. Medical 2. Sensors and Machine Vision Trend Watch 1. MD&M Texas March 14-15 2. Sensors In Design, San Jose, CA March 28-29 AprilAutomation & Control MD&M East May 22-24 Philadelphia,PA MayMedical Trend Watch MD&M Chicago June 19-21 Chicago,IL SeptPackaging, Mechatronics Supplement Pack Expo Chicago,IL Oct 28-31 DecMedical, Mechatronics Supplement MD&M West Anaheim, CA 2012 Special Editorial Reports 3 For more information or to reserve space, contact Mike Paul, Supplement Sales Manager at (781) 869-7965 or michael.paul@ubm.commichael.paul@ubm.com