1. One Source, Multi Use —— trends in digital publishing era

2. LOGO Global Tide The development in European and American countries. E-books Paper books The total income The profit

3. LOGO Harry Potter Industry books films toys, clothes… theme park train …

4. LOGO Pottermore

5. The Status in China

6. LOGO The market size and growth rate analysis of digital publishing industry from 2006-2011

7. LOGO Developing Rapidly Traditional publishing develops into diversified publishing. Content is king. Technology serves content. Adding value to books. Editors’ roles changed.

8. LOGO

10. Children’s Publishing —— Chance and Challenge 3.67 billion children 580 publishers Children’s books — more than 530 publishers Most dynamic, potential, rapid development and fierce competition “Multimedia children ”

11. LOGO

13. 21st Publishing House 21st Century Children’s Omni-media Digital Industry Base 21st Century Children’s Omni-media Digital Industry Base is building…

14. LOGO On the Way…

15. LOGO On the Way…

16. LOGO On the Way…

17. LOGO Online games, animations, app, toys, clothes, stationeries, theme parks…

18. Thank you!