1. LOGO www.moker.com www.bookteller.com www.bookteller.com.tw - Bring Content to Life

2. Speaker Info  Theresa Chang, Rights Senior Associate Baruch College, Bachelor degree. Currently being Moker’s rights associate Had experience licensing both print and E rights from worldwide publishers contract reviewing calculating royalties generated to publishers www.moker.com

3. Company Profile www.moker.com Multimedia E-book Company Founded in November 2005 Operation base in Shanghai and Taipei Number of Employees: 30+ http://www.moker.com Design, reproduce, host and distribute rich media publications: E-books E-catalogs E-brochures Children E-books: http://www.bookteller.com http://www.bookteller.com.tw http://www.bookteller.com.cn

4. Achievements www.moker.com Brolly Books Harvard Business Review Sotheby's Special Edition Business Week Hong-Gah MuseumKaohsiung Museum of History Cultural and Art Collections Business Magazines Picture Books National Palace Museum Hachette Children’s Books Cloud BreadMathew Price Customize E- books for well-known publishers and museums

5. 2008 2009 2010 Children’s book “Cloud Bread” Best E- book, Golden Tripod Tripod Award for Digital Publications, Taiwan Children’s book “ Betty to the Rescue” Best E- Book, Golden Tripod Award For Digital Publications‘ nomination, Taiwan Awards www.moker.com Children’s book “ Fire Fish” Best E- Book, Golden Tripod Award For Digital Publications‘ nomination, Taiwan Technology Innovation Awards, Shanghai 2011~ 2013 Children’s App “Willow the Wombat”, Golden Penguin Award For 4C Digital Design Awards nomination, Taiwan

6. Platform www.moker.com Moker’s Platform  BookTeller with multimedia advantage provides more than 300 wide range of fantastic animated E-books for children aged 3-12 in both English and Chinese from worldwide award winning publishers.  It is better to read BookTeller animated E-books rather than watch cartoons or play video games. Our E- books contain deeper meanings behind while provide vivid entertainments; this enhances happy leaning and cultivates children’s reading habits, characters and behaviors. It is the foundation for future education development.  BookTeller wishes to bring content to life http://www.bookteller.com.tw http://www.bookteller.com http://www.bookteller.com.cn

7. Products www.moker.com Diverse Quality Content A diversity database of 800+ E-books License Non-Exclusive rights from worldwide famous authors, illustrators and publishers. Countries include Australia, Belgium, France, Malaysia, Taiwan, China, Japan, UK, US, etc. English Books Chinese Books  Rich and Diverse picture books from worldwide

8. Products www.moker.com Award Publishers  Worldwide Award Winning Books, Publishers includes: US: Benchmark, Charlesbridge, Albert Whitman, Highlights for Children UK: Hachette Children’s Books, Lion Hudson, Mathew Price, Snowflake Brolly Books, André Dahan, YUSOF Gajah, and more! Awards Storytelling Award Bank Street College of Education's Best Books of the Year Chicago Public Library Best of the Best Book Bank Street College of Education's Best Children's Books of the Year Nebraska Farm Bureau Agricultural Children’s Book of the Year Biennial of Illustrations Bratislava Golden Apple ( André Dahan)

9. Strategic Alliance www.moker.com Discussion  Trend in Taiwan  Market shrinking and small due to population and economic depression  2 directions: i.Develop into special & unique books like tourism and cuisine books ii.Jump across to China market  China market: i.Share same language but different character, which make it a good examination on globalization ii.Need localization and customization iii.Average level of publication freedom and diversity as good resource to establish

10. Strategic Alliance www.moker.com Discussion  Global strategies  As everything is becoming digitalized and convenient, globalization and digitalization is necessary.  Understand diverse culture + adjustment + localization  Physical books + E- books / interactivity = value added  Print publishers should alliance with digital publisher and sales channels to increase popularity  Non- exclusive rights  Profit sharing = win win result

11. Strategic Alliance www.moker.com Discussion  Vision of Asia Publishing industry  There’s still physical book segment in the future, digital won’t replace it all  Good content is the key  Variety of reading ways determines various reading format and book distribution  The most important is how the publisher promote its books and authors

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