1. Mobile for Agencies Mobile Monday 08/06/09

2. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search engine marketing Mobile marketing

3. What advertisers want?

4. Advertisers want …... our sight. … our 30 seconds. … our click.

5. Advertisement is about attention!

6. It is hard to pay attention to ads.

7. Advertisers are looking for the perfect solution.

8. The perfect solutions is:  Targeted  Relevant  Ubiquitous  Not disturbing

9. The 5th element: CHEAP!!! Cost effective

10. What about mobile advertising?  Is it targeted?  Is it relevant?  Is it ubiquitous?  Is it not disturbing? … and is it cost effective?

11. Mobile Advertising SMS, MMS marketing Bluetooth marketing Banner ads QR codes Location Based Advertisements Preroll video-adsSearch Engine Marketing Callback tones Mobile widgets Advergaming

12. What are the barriers?

13. Lack of standard platform

14. Lack of visual abilities

15. Lack of media

16. Lack of innovative thinking Banners Advertainment SMSGuerilla / Viral E-Flyers Mobile widgets RingtoneBrandcasting

17. Together Everywhere

18. Thank you for your attention! kovaliczky.tamas@neo-interactive.hu