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IBM TotalStorage © 2005 IBM Corporation IBM System Storage™ Run Rate Business Executive Brief.

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Presentation on theme: "IBM TotalStorage © 2005 IBM Corporation IBM System Storage™ Run Rate Business Executive Brief."— Presentation transcript:

1 IBM TotalStorage © 2005 IBM Corporation IBM System Storage™ Run Rate Business Executive Brief

2 IBM TotalStorage © 2005 IBM Corporation Contents … 1.Storage Run Rate  Business Overview  IBM Offerings 2.Channel Programs & Marketing Initiatives

3 IBM TotalStorage © 2005 IBM Corporation 1. Storage Run Rate : Business Overview  Defined as Low / Mid range Storage products sold through channel without special bid  Products are based on ‘open’ technology – i.e. IBM Storage can be connected to other OEMs’ industry standard servers and vice-versa.  Customer Behavior - storage buying follows the server purchase. Thus has a strong “attach” characteristic.

4 IBM TotalStorage © 2005 IBM Corporation Why sell storage with every server? 1.All servers need storage! 2.If you don’t sell storage someone else will! 3.An easier way to exceed your revenue and profit targets! IBM positioned to WIN the Indian lowend storage market

5 IBM TotalStorage © 2005 IBM Corporation 1. Storage Run Rate : Product Overview LTO Drives LTO Library Data Protection Backup Automation LTO Tape Drive  Single Drive with Single Cartridge capacity  Used for entry level Data back-up and restore  Direct attach to server  Models 3580-L33/L43/S43 LTO Tape Library / Autoloader  Single/Multi Drive  Multiple Cartridge capacity  Used for Manual or Automatic Data back-up and restore (thru back-up software  Direct/SAN switch attach  Models TS3100 / TS3200 Tape Products

6 IBM TotalStorage © 2005 IBM Corporation Tape Product Portfolio – LTO & Tape Library TS2340 or TS2230 External Tape Drives One LTO3 or LTO4Drive SCSI LVD attach and/or 3 GB SAS (LTO4 only) Desktop or Rack Mount TS3100 Tape Library One LTO3 or LTO4 Drive SCSI LVD, 4 Gbps FC and/or 3 GB SAS (LTO4 only) attach Desktop or Rack Mount TS3200 Tape Library One or two LTO3 or LTO4 Drive or up to four HH LTO3 drives SCSI LVD, 4 Gbps FC and/or 3 GB SAS (LTO4 only) attach Desktop or Rack Mount Prices Starting Rs 1,10,000/-

7 IBM TotalStorage © 2005 IBM Corporation Disk Systems DS3000 DS4000 Unified Family Entry Point Positioning DS3000 Storage  Server attach ( x & p-series)  Blade server attach  Server short of Internal disks capacity  Server/Storage consolidation  DS3200 / DS3300 / DS3400 Scalable Storage for SMEs / Enterprise  Goes as SAN solution  Fiber / SATA disks  Fiber Interface  Model DS4200/DS4700

8 IBM TotalStorage © 2005 IBM Corporation IBM System Storage DS3300 iSCSI disk system IBM System Storage DS3300 iSCSI disk system IBM System Storage DS3400 FC disk system IBM System Storage DS3400 FC disk system IBM System Storage DS3200 SAS disk system IBM System Storage DS3200 SAS disk system DS3000 Series Prices Starting 135,000 Prices Starting 140,000/- Prices Starting 1,91,000 X-series Attach NAS / File Server SAN solution for X & p-series

9 IBM TotalStorage © 2005 IBM Corporation DS3000 SNAPSHOT VIEW DS3200DS3400DS3300 Host ports per controller322 Host Ports with dual cntlr Type of host connection 6 SAS 4 FC 4 iSCSI Disks in the base box12 Exp3000 supported333 Max drives supported48 Drive type supportedSAS/SATA Storage SolutionDASDAS & SANNAS

10 IBM TotalStorage © 2005 IBM Corporation Part Numbers - Summary

11 IBM TotalStorage © 2005 IBM Corporation Channel Programs 1. Monthly payout program for Tier2 BP for Tape Products 2. DS3000 program 3. Value Rewards 4. Reach out with Blue 5. Channel Program & Marketing Initiatives Proposed Marketing Activities 1.High Decibel Tape Drive Week Program 2.High Decibel DS3000 Week Program 3.Channel Magazine Advertising 4.Web based activities

12 IBM TotalStorage © 2005 IBM Corporation Launched – August Advantage’08 TARGET BP : Tier 2 business partners/ Customer Facing Tier1 partners OFFER : Incentive PAYOUT on Tape Products sale from Disti inventory Incentive Amount (Rs./Unit) Slab - Purchase Qty1 Unit2-4 Units5-8 Units8+ units Tape Products 3580-L43 (Gen4 LTO - SCSI) 2000250035004000 3580-S43 (Gen4 LTO - SAS) 3573-L2U - TS3100 Tape Library 3573-L4U - TS3200 Tape Library More to follow …

13 IBM TotalStorage © 2005 IBM Corporation Launched : Value Rewards – Storage Attach T2 & customer facing T1 BP – eligible for following rebate Eligible SSG Products : Disk Systems : DS3000, DS4200, DS4700 Tape Systems : TS2230, TS2340, TS3100, TS3200 Program Period : 1 st August – 31 st December 2008


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