Positioning Comparing Storage for SMBs TechnologyAdvantagesDisadvantages Direct Attached Storage (DAS) Low cost, easy to install, and familiarUnable to share capacity across servers NASFast, scalable file serving for multiple clients Performance and configuration cosiderations when serving application data (e.g. Exchange, SQL Server, etc…) iSCSI SANLow cost, shared capacity across servers that runs on existing TCP/IP network. Requires gateway for file serving and storage expertise to manage. Fibre Channel SAN High performance and shared capacity across servers Higher cost and complexity
Positioning Comparing Storage for SMBs TechnologyAdvantagesDisadvantages Direct Attached Storage (DAS) Low cost, easy to install, and familiarUnable to share capacity across servers NASFast, scalable file serving for multiple clients Configuration considerations when serving application data (e.g. Exchange, SQL Server, etc…) HP All-in-One Storage Affordable integrated NAS, iSCSI SAN, and data protection with radically simple management Focused on affordability and simplicity of management rather than as the best in class capabilities of dedicated NAS or SAN. iSCSI SANLow cost, shared capacity across servers that runs on existing TCP/IP network. Requires gateway for file serving and storage expertise to manage. Fibre Channel SAN High performance and shared capacity across servers Higher cost and complexity
My First SAN: Simplify Consolidation MSA Family EVA4000 Ultimate Business Protection: Simplify Data Protection Tape/Autoloaders MSL Tape Libraries Storage Mirroring and Storage Virtual Replicator Easy as NAS: Simplify File Services All-in-One: Simplify Networked Storage NAS + iSCSI SAN + Integrated Data Protection + Radically Simple Management Positioning The Simply StorageWorks Portfolio ProLiant Storage Servers Virtual Tape
All-in-One Small and mid-size companies face unique challenges when it comes to storage… Customer Challenges
Data storage is out of control: E-mail growth (MS Exchange), regulatory requirements, and data protection is driving massive data proliferation and storage growth. Servers running out of capacity: companies add more DAS or more servers – easy to do, but is not cost effective and is difficult to manage, grow, and protect. Lack of resources: SMBs have stayed away from network storage because of cost and complexity. SMBs lack storage expertise: Current solutions work at the storage layer but IT managers work at the application layer. SMBs want the guidance of a trusted advisor Customer Challenges The current state of the SMB customer
Clients Exchang e SQL Server Customer Challenges IT works at the application level Application view: Administrators work with their applications and think about Exchange Storage Groups, Databases, File Shares, etc.. File Servers As they grow, servers run out of capacity… Need additional file servers to meet end-user demands…
Clients Customer Challenges Growth options with DAS are limited DAS Issues: Servers proliferate and adding more direct attached storage is inefficient, creating storage ‘islands’ of wasted capacity File Servers Exchang e SQL Server Can be difficult to manage, grow, and protect… JBOD
Clients Customer Challenges Network storage has many benefits… Network storage allows capacity to be shared by multiple servers and can provide enhanced protection, performance, and availability. File Servers Exchang e SQL Server Network Storage However: Many network storage solutions are out of reach for many customers…
Clients Customer Challenges Barriers include cost and complexity Traditionally, network storage technologies can outside of reach for many SMB or branch office customers and can require infrastructure and storage expertise File Servers Exchang e SQL Server Storage View: Virtual arrays, fibre channel, disks, LUNs, stripe sets, targets, initiators, RAID, etc... Network Storage
HP StorageWorks All-in-One Storage Systems Product Overview
File Serving (NAS) Application Data Storage (SAN) EVA Family ProLiant Storage Server EFS Clustered Gateway All-in-One Category: Easy and Flexible NAS + iSCSI SAN + Integrated Data Protection From Internal Direct Attached Storage (DAS) Disks, JBOD Cost / Performance / Availability A new category of Network Storage Positioning: Options when moving from Direct Attached Storage Where is AiO in the online portfolio? MSA Family
Clients File Sharing (CIFS or NFS) Exchang e SQL Server Public LAN Application Sub-Net HP All-in-One Storage Application data storage (iSCSI SAN) File serving for clients (NAS) Integrated data protection Radically simple management HP All-in-One Storage Systems HP All-in-One Storage Systems Block Access (iSCSI SAN) Tape backup AiO600 Snapshots
Unbelievably Simple: No storage expertise required. Total integration + intuitive operation Uniquely Affordable: A complete storage solution for SMBs. 1TB for $5K Unquestionably Reliable: Worry free storage from HP and our 145,000 trusted channel partners HP All-in-One Storage Systems HP All-in-One Storage Systems Finally, radically simple shared storage solutions enabling small and mid-sized businesses to affordably manage grow and protect their data. Integrated file serving, application data storage, data protection, and easy management designed for SMBs. It’s everything you need without the complexity; All-in-One.
Ideal customer Networked environment with approx. 3 to 14 servers. (SMBs as well as enterprise branch office / departments) High rate of data growth. Need for longer term online storage. IT expertise limited to applications, not storage Microsoft application usage (SQL or Exchange) Not currently using network storage (maybe some low-end NAS) Needs to easily implement improved data protection strategy Needs a foundation for simple and manageable growth Prioritizes affordability and ease of use over high-availability and high-performance HP All-in-One Storage Systems HP All-in-One Storage Systems
1) Launch Exchange Migration Tool 2) Select Exchange Server Default options pre-populated based on application vendor best practices. These suggested settings can easily be customized to meet the needs of advanced users and user specific configurations. 3) Select databases to migrate 4) “Best Practice” storage configuration is automatically created. 5) Press “Finish”! StorageWorks All-in-One It’s like having an expert in the box: For example, Exchange data migration and consolidation tool uses expert settings and Microsoft ‘best practice’ configurations to automate tasks, speed up deployment, and improve application performance.
Managing all file share and application data in one GUI. Looks similar to disk manager but presents storage pools in terms of application usage. Allows for easy storage management, allocation, and growth. 1) Select Database, Mailstore, or File Share. 2) Increase or decrease space for the selected area. 3) Monitor size of database, mailstore or file storage. Set quotas and alerts. 4) Implement data protection policies for disk based snapshots or tape backup jobs StorageWorks All-in-One Easily manage all data from a single application-centric console
AiO400 Complete AiO Solution −Application server storage (iSCSI SAN) −Windows file serving (Windows NAS) −Integrated data protection −Radically simple management Low cost entry point 4 drive bays (SATA II) Scale with an additional MSA20 JBOD or add a SCSI HBA for tape backup HW RAID. No power/fan redundancy 3-1-1 Support / 1 full year software HP All-in-One Storage Systems HP 400 All-in-One Storage System AiO400
AiO600 Complete AiO Solution −Application server storage (iSCSI SAN) −Windows file serving (Windows NAS) −Integrated data protection −Radically simple management Higher performance and reliability 6 drive bays (SATA II or SAS) Scale up to 3 MSA20/30/50 JBODs plus add SCSI HBA for tape backup HW RAID. Redundant power/fan standard 3-3-3 Support / 1 full year software HP All-in-One Storage Systems HP 600 All-in-One Storage System AiO600 (tower or rack)
StorageWorks All-in-One Partner Opportunity Capitalize on Market Trends The timing is right for an easy to use, low cost, unified storage solution designed to meet the specific needs of SMB customers. The All-in-One has been extensively tested with customer focus groups and all indicates very positive response to the AiO value proposition. Capitalize on HP GTM efforts to drive SMB Volume Storage This is one of the most significant volume storage product launches in recent SWD history. Will include outbound marketing and advertising to build awareness, as well as dedicated channel partner programs to drive new category revenue. Capitalize on Cross Sell/Up Sell Opportunity Early adoption of iSCSI SAN has occurred but most customers are waiting for a mainstream solution. Current iSCSI products are highly technology focused and have missed the needs of mainstream SMB customers – flexibility, ease of use, affordability.
StorageWorks All-in-One Additional Partner Opportunities AiO Data Protection Tape backup hardware implement/cross-sell Disaster recovery planning/implementation 2X AiO for replication / DR Compliance/Retention Utilize AiO for mid-term storage of important files, databases, mail stores Consult with SMB customers on vertical specific compliance/retention strategies Storage Pull-Through Lower the entry cost/expertise requirements for network storage. Position for long-term incremental storage revenue. Server/Blade Attach Lower storage entry costs for blade customers Help SMBs consolidate infrastructure and lower TCO