1. Web Analytics See what’s working… and what’s not

2. What We’ll Be Talking About A common issue with entrepreneurs is the inability to see what’s actually working on their website and what’s not. In this class we’ll showcase the powerful web analytics features in Infusionsoft and show you: How it works How to install on pages / WP plugin Reporting / Analytics Lead source tracking Content strategies

3. How It Works JavaScript 1.Create Visitor Record 2.Record Page View & Time On Page 3.Record Plugins Installed 4.Record Device Properties 5.Record Leadsource 6.Assign to Contact (if it can)

4. Google Analytics vs. Infusionsoft Web Tracking Scenario: I send you an email. You open it on your phone. You click on the link from your phone to browse my page. Later you click on the same link on your computer and browse my site. Shows 2 Visitors Visitor 1 = Phone Visitor 2 = Computer Shows 1 Contact Visitor 1 = Person A Visitor 2 = Person A

5. Put the Code Wherever You Can We add it to all Infusionsoft hosted pages WordPress –Install the Infusionsoft Analytics for WordPress plugin Content Management System (Joomla, Drupal, DotNetNuke, etc.) –Copy / Paste the code into your theme files None of the above… –Add it to every single page you can – however you can

6. Lead Sources JavaScript Referring URL Comes with the JavaScript Request We create the Lead Source if it doesn’t already exist Infusionsoft ties the Visitor with a Lead Source When the contact is created we assign the Lead Source to the Contact

7. Reporting Visitor vs. Contact vs. Customer

8. Lead Source ROI Report