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Harnessing Video for Realtime Merchandising and Customer Engagement Prism Skylabs Matt Kovinsky.

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Presentation on theme: "Harnessing Video for Realtime Merchandising and Customer Engagement Prism Skylabs Matt Kovinsky."— Presentation transcript:

1 Harnessing Video for Realtime Merchandising and Customer Engagement Prism Skylabs Matt Kovinsky

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4 The Internet Era: More, Better Data

5 Online Metrics: Now Offline Online analytics Visits Page Views Average Visit Duration Bounce Rate Cart Abandonment Offline analytics People In Store Product Interactions Dwell Time In Store, Quick Exit Exit from Register Line

6 Analytics for the Real World

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8 Chris Whitmore, The Creamery

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11 Unlock video beyond the backroom….

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14 Why Prism Skylabs? Increase Revenues and Reduce Costs: Optimize merchandising Optimize staffing, hours, locations Reduce theft Greater Engagement Dynamic content to share with colleagues, partners and customers

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