1. © 2009 Oracle Corporation – Proprietary and Confidential 1 Oracle Application Integration Architecture Sue Watkins, Principal Solution Consultant January 19, 2010

2. © 2009 Oracle Corporation – Proprietary and Confidential 2 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. © 2009 Oracle Corporation – Proprietary and Confidential 3 What is Application Integration Architecture (AIA) Oracle AIA reduces cost and complexity by enabling companies to create business process integrations across heterogeneous applications. AIA enables business process integration with prebuilt integrations and a “starter kit” for companies to build their own integrations.

4. © 2009 Oracle Corporation – Proprietary and Confidential 4 Today’s Enterprise Environment Business performance is enabled by a mix of diverse Applications Analytics Applications CustomersEmployeesPartners Content & Search Collaboration Customer Relationship Management Supply Chain Management Order Management Transportation Management Enterprise Resource Planning Industry Applications Legacy Applications IT Challenge: Incompatible systems limit business agility and ROI High Cost in supporting Data Integration Business Challenge: Disjointed, unreliable information flow that hinders performance

5. © 2009 Oracle Corporation – Proprietary and Confidential 5 Oracle has experience building process integrations across it’s best-in-class applications Legacy Apps ISV Partners BRING IT ALL TOGETHER Composite Business Processes 3 rd Party Apps With Oracle Application Integration Architecture (AIA)

6. © 2009 Oracle Corporation – Proprietary and Confidential 6 Business Process Integration What we are doing at Oracle with our best-in-class apps We model business processes… We build business processes using these models… We deliver these processes as complete solutions! We developed extensible solutions for business agility! Application Integration Architecture

7. © 2009 Oracle Corporation – Proprietary and Confidential 7 Application Integration Architecture Powered by Oracle Fusion Middleware Leverage Oracle’s best-in-class, standards- based SOA Middleware platform Reference Process Models Best Practice Business Processes Process Integration Packs Pre-built, out of the box, integrations across Oracle Applications Foundation Packs Build business processes across any of your applications utilizing a standardized approach and methodology Complete. Open. Integrated. Components

8. © 2009 Oracle Corporation – Proprietary and Confidential 8 Reference Process Models: Business Process Approach Cross-Industry Reference Process Models Marketing Sales Order Fulfillment Customer Service Supply Chain Planning Product Management Procurement Materials Management and Logistics Project and Grant Management Financial Control and Reporting Cash and Treasury Management Asset Lifecycle Management Enterprise Information Management Workforce Deployment Utilities Product Management Billing & Revenue Mgt Sales Order Fulfillment Customer Service Financial Services Financial Control Composite Business Flows Order to Cash Design to Release Design to Release (AIA for SAP) Lead to Order Product Master Data Management Financial Operations Control Business User View 20+ Enterprise Processes Based on Fusion Activity flows Mapped to Service artifacts Retail Sales Procurement Inventory Management Financial Control & Reporting Customer Master Data Management Sales and Operations Planning Transportation Order Management* Driver Management* Financial Management* Industry Reference Process Models Industry Specific versions Pain Point Focused Drive Solution Sets PIP Specific Task Level IT and business stakeholders collaborating for better alignment around requirements 1 2 3 Communications Product Lifecycle Management Fulfillment Assurance Billing Insurance Claims * New in AIA RV 2.4

9. © 2009 Oracle Corporation – Proprietary and Confidential 9 Process Integration Pack (PIP) Connect People, Processes and Systems with Pre-Built Business Process IT Benefits Faster time to value than building yourself More reliable and less risky Extensible and upgradeable to protect customizations to end-points and processes Easier to optimize and evolve Oracle E-Business Suite Siebel CRM Integration Pack for Oracle E-Business Suite Order Management Integrated Order to Cash Process Sales: Cust Svc Reps Inside Sales Order Management System Configure Product Payment Check Availability Pricing Synchronize customer Create Quote/Order Customer Relationship Management Siebel Application Integration Architecture Process Integration Pack Business Benefits Richer functionality Quick and detailed customer information Faster process execution; less errors Increased individual and corporate efficiency

10. © 2009 Oracle Corporation – Proprietary and Confidential 10 Order2Cash PIP Processes Oracle E-Business Suite Siebel CRM Integration Pack for Oracle E-Business Suite Order Management Sales: Cust Svc Reps Inside Sales Order Management System Configure Product Payment Check Availability Pricing Synchronize customer Create Quote/Order Customer Relationship Management Siebel Built on Foundation Pack 2.3 New Order Creation RMA orders ATP Check Credit Check Payment Authorization Shipping Cost Calculation Order Status Update Synchronization of Customers (2-way) Products Assets Pricelists Pre-built integrations include Data and UI :

11. © 2009 Oracle Corporation – Proprietary and Confidential 11 Pella Aims to Give Sales a Lift with Integrated CRM On Demand Solution CUSTOMER PERSPECTIVE “Oracle Application Integration Architecture allowed us to quickly integrate Oracle CRM On Demand with our quoting system and other business applications, so salespeople spend less time tracking down information and more time selling.” Teri Lancaster, CRM On Demand Project Manager COMPANY OVERVIEW Pella Corporation is a leader in designing, manufacturing, and installing quality windows and doors for businesses and homes worldwide Industry: Industrial Manufacturing Employees: 8,600 CHALLENGES/OPPORTUNITIES Introduce disciplined, high-efficiency sales processes for the trade and commercial sales teams Provide visibility into sales interactions with multiple customer stakeholders, including architects, building contractors, and installers Ensure a rapid rollout to a diverse sales force on a variety of computer systems Minimize up-front capital costs Allow for integration with existing applications, including Oracle E-Business Suite Allow users to easily configure the system to match individual needs and evolving business processes SOLUTIONS Oracle CRM On Demand Oracle Application Integration Architecture RESULTS Enabled fast rollout using software- as-a-service approach Boosted sales force efficiency with automated activity tracking and reporting Extended solution by integrating with existing applications, including Oracle E-Business Suite, quoting system, and Microsoft Outlook June 2009

12. © 2009 Oracle Corporation – Proprietary and Confidential 12 Foundation Pack: “Starter Kit” Jumpstart Custom Integration Development Custom SOA Integration Cost/Complexity 30- 40% Reduction AIA TCO Factors: Pre-defined Process Models Enterprise Objects & Service Service Catalog Test Utilities & Validation AIA TCO Factors: Pre-defined Process Models Enterprise Objects & Service Service Catalog Test Utilities & Validation Requirement Analysis Functional Design Technical Design & Architecture Coding Business Process Design Testing Deployment Management Requirement Analysis Functional Design Technical Design & Architecture Coding Business Process Design Testing Deployment Management AIA FP Integration

13. © 2009 Oracle Corporation – Proprietary and Confidential 13 Building Blocks of AIA & SOA Enterprise Business Objects & Services CRMERP Billing Shipping Enterprise Business Service & Enterprise Business Objects CRMERP Billing Shipping Standardized semantic representation of business objects e.g Invoice, Customer, Sales Order, Payment, etc Standards compliant, adopting OAGIS, UN/CEFACT and ISO standards Rationalized against Oracle Applications and Fusion Apps Extensible and Upgradeable

14. © 2009 Oracle Corporation – Proprietary and Confidential 14 Siebel Query Customer Info ABC Service Query Customer Information E-Business Suite Query Customer Info ABC Service 3 rd Party Query Customer Info ABC Service Siebel CRM E-Business 3 rd Party Enterprise Business Service Self-contained Standardized business- level service definitions: CRUD Application agnostic Implemented by various Oracle and non-Oracle applications

15. © 2009 Oracle Corporation – Proprietary and Confidential 15 Oracle Enterprise Repository Business Process Driven SOA Governance SOA Management - Foundation Pack Utilities to help you develop custom SOA SOA Visibility SOA Quality Composite Applications Validation System Uniform Error ResolutionBusiness Monitoring BAM Lifecycle Development Lifecycle Workbench Error Handling Framework Reference Process Models Business Process Architect Security B2B B2B Connector Service SOA Development Integration Toolkit Service Constructor EBO Designer PIP Auditor Mapping Generator Composite UI Helper A I A OWSM

16. © 2009 Oracle Corporation – Proprietary and Confidential 16 EBS Depot Siebel Service Foundation Pack: Example of Custom Integration Siebel Service to EBS Depot Repair: Returns Management AIA (Process Flows) Process Flow EBSSiebel Create Svc Request Create Svc Order* Update RMA status Update SR Upd Svc Order status Customer Data Flow Create Customer Create RMA (Non/Process - Data Flows) Product Price List Assets Reuse Enterprise Objects & Services Customer Products Service Request Price List Utilize Oracle’s Development Coding Examples for “where to begin” Leverage Oracle’s existing testing and validation tools for faster development View Service Catalog to see what objects/services are used in what integration when making changes

17. © 2009 Oracle Corporation – Proprietary and Confidential 17 AIA Powered by Fusion Middleware AIA Foundation Pack Enterprise Business Services/Objects Reference Process Models AIA Lifecycle Management Workbench PIPs/Composite Business Processes EBO Designer Developer Productivity Tools CAVS Error Handling Framework

18. © 2009 Oracle Corporation – Proprietary and Confidential 18 KPN Drives a Customer-centric Approach and Simplifies IT Systems CUSTOMER PERSPECTIVE “Customers should be able to specify for themselves, via a self- service model, what services they want to receive. Oracle helps us achieve this, with an integration platform and applications, but above all, with a good understanding of the telecommunications market.” Jan Muchez, Chief Information Officer COMPANY OVERVIEW A leading provider of telephony, internet, and television services, serving The Netherlands, Germany, Belgium, and other areas of Western Europe Industry: Communications Employees: 43,500 Revenue: US$16.18 billion CHALLENGES/OPPORTUNITIES Attract new customers, retain more than 30 million existing customers, and remain competitive as a multi-play provider Create a more customer-centric business, aligning IT systems to meet this objective Increase customer satisfaction by ensuring customer service representatives have accurate and consistent data in the call center SOLUTIONS Oracle Application Integration Architecture for Communications Siebel CRM Oracle Communications Billing and Revenue Management Oracle Financials Oracle Human Resources Oracle Portal Oracle Database RESULTS Saved time and costs by using Oracle’s standard integration Accelerated time to market for new products and services by 30% Simplified IT landscape, thus reducing administration costs Avoided risks and costs in requiring the provider to build integrations August 2009

19. © 2009 Oracle Corporation – Proprietary and Confidential 19 Maintain Upgrade Implement *Source: 5 year TCO Oracle Study with Telco Customers, 2008 50% Cost reduction 55% Cost reduction 20% Cost reduction Application Integration Architecture Traditional custom integration AIA Drives Savings through the Entire Integration Lifecycle Average Initial Implementation Time & Effort Average Upgrade Time & Effort AIA Case Study Results* 10 Months 7 Months 3 Months 1.5 Mos 30% 50% AIA Case Study Results*

20. © 2009 Oracle Corporation – Proprietary and Confidential 20 AIA Delivers Increasing Levels of Value while Lowering TCO Use SOA Fusion Middleware - ToolKit Comprehensive and integrated suite, best for integration with Oracle Applications Greatest ease-of-use supporting all SOA Patterns: Batch (ODI), Real Time (ESB), Business Process (BPEL Process Manager), Event Management (BAM) Mature SOA platform with market leading interoperability, security, reliability, scalability, governance Jump-start your Integration with AIA Foundation Pack Best practice integration methodology reduces delivery risk SOA lifecycle management ensures control and visibility Pre-built services and common object model speeds time to value Buy PIPs Instead of Building Them Unify your application portfolio through packaged integrations Pre-built integrations reduce your development cost and risk Extensible and upgradable to protect customizations to end-points and processes Do it yourself Out of the Box Levels of Value $$$

21. © 2009 Oracle Corporation – Proprietary and Confidential 21 "With its relatively low initial cost, rapid time to deploy, and pre-built integration, Oracle CRM On Demand and AIA reduced the risk of the integration project for Rackable. It also offered relative ease of use compared to more complex in- house systems and could be easily customized, with end users adding fields or populating the screen with data as needed." Nucleus Research June 2008

22. © 2009 Oracle Corporation – Proprietary and Confidential 22 AIA Available and Roadmap Products PIPs & Foundation Packs April 2007 Dec 2007 AIA Launched ! 1 st set of PIPs Released AIA Launched ! 1 st set of PIPs Released Mar 2008 Introduced AIA Foundation Pack 2.1 CY 2010 AIA Release 2.2 Order to Cash V2 (Siebel & Ebiz) Design to Release (Agile & Ebiz) Trade Promotions (Dem & SEBL) Quote to Order (CRM OD to SEBL) AIA for Comms - Updated AIA Release 2.2 Order to Cash V2 (Siebel & Ebiz) Design to Release (Agile & Ebiz) Trade Promotions (Dem & SEBL) Quote to Order (CRM OD to SEBL) AIA for Comms - Updated AIA For Communications 2.0 Released Aug 2008 Sep 2008 Jan 2009 AIA Release 2.3 Foundation Packs Communications Foundation Pack Introduced AIA Composite App New PIPs Oracle Financial Accounting Hub to PeopleSoft GL CRM On Demand to JDE Retek to PeopleSoft GL Agile PLM to SAP Customer MDM PIP (Siebel UCM) Product MDM PIP (Oracle PIM) AIA Release 2.3 Foundation Packs Communications Foundation Pack Introduced AIA Composite App New PIPs Oracle Financial Accounting Hub to PeopleSoft GL CRM On Demand to JDE Retek to PeopleSoft GL Agile PLM to SAP Customer MDM PIP (Siebel UCM) Product MDM PIP (Oracle PIM) May 2009 AIA Release 2.4 AIA for Communications PIM for Design to Release Logistics Fleet Mgmt (3 PIPs) Demantra to Hyperion New Certifications Order to Cash Design to Release AIA Release 2.4 AIA for Communications PIM for Design to Release Logistics Fleet Mgmt (3 PIPs) Demantra to Hyperion New Certifications Order to Cash Design to Release CY 2009 AIA Release 2.5 New PIPs & Direct Integrations PeopleSoft HR Person, Profile, Job Data Financial Ops: Retail Merchandising to E- Business Suite Utilities Field Work: CC&B to MWM and WAM PLM Variant Management: Agile PLM to E- Business Suite Lead to Order: CRM On Demand to JDE World Lead to Order: CRM On Demand to E-Business Suite Order to Cash for SAP Customer MDM for SAP Project Mgt: Primavera to E-Business Suite Project Mgt: Primavera to JD Edwards E1 Design to Release: Agile PLM to JDE E1 Oracle Value Chain Planning to JDE E1 (DI) Siebel CRM to Incentive Compensation (DI) Demantra Mgt to PeopleSoft SCM (DI) AIA Release 2.5 New PIPs & Direct Integrations PeopleSoft HR Person, Profile, Job Data Financial Ops: Retail Merchandising to E- Business Suite Utilities Field Work: CC&B to MWM and WAM PLM Variant Management: Agile PLM to E- Business Suite Lead to Order: CRM On Demand to JDE World Lead to Order: CRM On Demand to E-Business Suite Order to Cash for SAP Customer MDM for SAP Project Mgt: Primavera to E-Business Suite Project Mgt: Primavera to JD Edwards E1 Design to Release: Agile PLM to JDE E1 Oracle Value Chain Planning to JDE E1 (DI) Siebel CRM to Incentive Compensation (DI) Demantra Mgt to PeopleSoft SCM (DI) AIA Release 3.0 Banking & Wealth Mgt FP Insurance FP (more EBOs) AIA Release 3.0 Banking & Wealth Mgt FP Insurance FP (more EBOs) CY 2010 AIA Release 3.1, 3.2 Certification on 11G and More PIPs AIA Release 3.1, 3.2 Certification on 11G and More PIPs Industry Foundation Packs Utilities and Insurance BEA FP Certification Industry Foundation Packs Utilities and Insurance BEA FP Certification *Timeframes are subject to change at any time and not a commitment to deliver. @ 2009 Oracle Corporation - All capabilities and dates are for planning purposes only and may not be used in any contract

23. © 2009 Oracle Corporation – Proprietary and Confidential 23 Why Customers Choose AIA  AIA Centers of Excellence  AIA Partner Co- development  ISV Plug ability Model Open Ecosystem  Pre-built integrations  Lower TCO  Designed for Fusion Apps compatibility  Reusability Value $ $  Best practices  Prescriptive methodology  Proven by Oracle Methodology  Loose coupling of apps through SOA  Focus on configurations not rebuilds  Successfully deployed in complex, high-volume environments Extensibility

24. © 2009 Oracle Corporation – Proprietary and Confidential 24 Only Oracle Delivers Synchronized Advantages across Applications and Technology Best in Class Applications Industry Leading Technology Extensive Partner Ecosystem Best Practice Expertise

25. © 2009 Oracle Corporation – Proprietary and Confidential 25 Oracle Application Integration Architecture Reduce Complexity and Accelerate Delivery Canonical Layer (EBO/EBS) Canonical Layer (EBO/EBS) Pre-Defined Reference Patterns Pre-Defined Reference Patterns Integration Architecture Integration Architecture FMW Methodology Integration Governance Tools Integration Governance Tools Developer Utilities… Developer Utilities… Foundation Pack Business Process Composition Framework Best Practice Processes Reference Process Models Composite Business Flows Pre-built Composite Processes 30+ PIPs To Date AIA For Communications Standardized Composition Framework 100+ Objects, 1000+ Services Cross Industry and Industry Objects Order to Cash Order to Cash Design to Release Design to Release Order to Bill Order to Bill Cust. MDM Cust. MDM Prod. MDM Prod. MDM Others… Oracle to SAP Oracle to SAP Process Integration Packs Pre-built Composite Application Processes Customer Goal: Integrated Business Process

26. © 2009 Oracle Corporation – Proprietary and Confidential 26 AIA: Summary Oracle AIA reduces cost and complexity by enabling companies to create business process integrations across heterogeneous applications. Customers can reduce cost and risk by implementing prebuilt integrations or use a starter kit to build their own integrations.

27. © 2009 Oracle Corporation – Proprietary and Confidential 27 Q&A