1. State Magazine Survey ACI 2008 Nashville, TN

2. Respondents to Survey ► 38 Respondents ► 37 States Represented  West Virginia - 2 magazines ► 33 Magazines mailed to a subscriber list

3. Mailing List Database & Billing ► 33 Publications  16 Handle In House  17 Contract Services Out

4. Free or Paid? ► 23 Paid Subscribers ► 3 Distributed Free ► 7 Split Between Paid and Free

5. Number of Subscribers ► 3 Less than 5,000 ► 1 5,000 to Less than 10,000 ► 3 10,000 to Less than 20,000 ► 7 20,000 to Less than 30,000 ► 10 30,000 to Less than 50,000 ► 2 50,000 to Less than 75,000 ► 4 75,000 to Less than 100,000 ► 3 More than 100,000

6. Publication Schedule ► 5 Quarterly ► 2 Five Times a Year ► 17 Six Times a Year ► 9 Twelve Times a Year

7. Multi Year Option? ► 30 Yes ► 3 No

8. Price for 1 year ► 3 Not Applicable/Free ► 1 $5 or Less ► 3 $6 to $7.99 ► 8 $8 to $9.99 ► 8 $10 to $11.99 ► 8 $12 to $15 ► 2 More than $15

9. Contain Advertising? ► 9 Yes ► 24 No

10. Advertising ► Of the 9 publications that have ads  5 Sell in house  4 Contract with outside company to sell

11. ABC Audited? ► 2 Yes ► 7 No ► Audit Bureau of Circulations verifies and reports circulation data for print media ► Sometimes required by advertisers

12. Does Advertising Help? ► 6 Keeps down production costs ► 4 Keeps down cost to subscriber ► 3 Does not help much to offset costs

13. In-House Vs. Freelance ► 17 Most articles/photos produced in-house with some paid freelance in-house with some paid freelance ► 7 50-50 ratio ► 4 Almost all articles/photos freelance freelance ► 2 All articles/photos in-house ► 3 Freelance work used, but not paid

14. Articles Readers Enjoy Most ► 51% Freshwater Fishing ► 49% Big Game Hunting ► 37% Conservation Issues ► 31% Photo Essays ► 29% Nongame Wildlife ► 26% Parks/Recreation Areas ► 17% Small Game Hunting ► 11% Birding

15. Who Do We Consider to Be Our Audience? ► 25 People who enjoy the outdoors ► 5 Primarily hunters & anglers ► 3 General Public

16. Magazine Staffing ► 19 Staff have other responsibilities ► 10 Some staff full-time, some part-time some part-time ► 4 All staff devoted full-time to magazine to magazine

17. Magazine Budget Includes Printing, Mailing, Marketing and Fulfillment ► 1 $50,000 or Less ► 7 $51,000 -100,000 ► 11 $100,000 – 299,000 ► 7 $300,000 - $499,000 ► 4 $500,000 - $750,000 ► 1 $800,000 ► 2 $2 Million

18. Calendar ► 12 Produced and distributed as part of subscription of subscription ► 9 Produced and sold separately ► 17 Do not produce calendar

19. Comments ► Iowa  Used focus groups to survey potential readers  Revamped accordingly  Changed name to Iowa Outdoors  Subscription numbers are increasing with very positive feedback

20. Comments ► Online Magazines  Alaska  Utah ► Newspaper Insert  New Mexico