2. MISSION The mission of Freedom Flies is to create high quality, American made, customized, and valuable fly rods and flies with the dedication and devotion of America’s veterans. Five percent of each purchase will benefit the Wounded Warrior Project

3. OPPORTUNITIES 3.8 M fly anglers in the North West & Rocky Mountain region in 2012 Freedom Flies will produce fly rods and flies Freedom Flies will employ hard working Veterans Promotional efforts – Online & Social Media – Ogden, Utah store – Outdoor expos, trade shows, & conventions

4. TRENDS A growing number of people looking for an outdoor experience – According to the Outdoor Industry Association 50 percent of all Americans ages six and older participated in outdoor recreation last year. – In this same group, 16 percent (45.4 M) participated in saltwater, freshwater and fly fishing.

5. TARGET MARKET Primary market – Fly anglers – High quality fishing gear Secondary target market – Gift for a sportsman Tertiary market – Gift for a veteran or patriot – May include commendations

6. GROWTH POTENTIAL For the time being: – Freedom Flies will purchase rods and customize them according to the customer order In the future: – Freedom Flies will manufacture fly rods and flies – Ship world-wide.

7. BUSINESS OPERATIONS Ogden, Utah Show room and store Junction Area of downtown, on Historic 25 th Street Veteran Employment Opportunities primary employee base Fly Rods – Customizing – Sales Other Merchandise – Flies – Apparel – Reels – Licenses – Line – Tackle

8. DIFFERENTIATION Hiring Plan – Freedom Flies will be hard working Americans – Freedom Flies will employ fishing enthusiasts Our veteran-employees – Employees will customize fly rods and hand-make flies – Utilize customer order specifics and industry trends – Focus on current “hot” flies and hatches

9. FINANCING Financing in one of two options: Commercial Loan – $68,000 loan – Term of 5 years – Interest rate of 8% – Total Return on Investment: $14,728 A personal investment – $84,000 silent partner – 40% stake in the company – This is a valuation of $210,000 Rory Pollard, $3,500 of personal funds

10. CONCLUSION Freedom Flies dedication – Producing high quality, American made, customized fly rods and flies Freedom Flies will strive for customer satisfaction with all merchandise Freedom Flies will support the Wounded Warrior Project Freedom Flies has a great chance of growing and becoming a successful business and capture a portion of the $748.6 million spent last year.

12. Sales Forecast

13. Types of Flies

14. Tying a Fly Lure http://www.greatflyfishingtips.com/flies-streamers-nymphs-oh-my/

15. Competitors

16. Promotion Plan Online & Social Media Outdoor Magazines Fishing Department Literature – Licenses & Regulations Press Releases – Magazines – Newspaper – Television – Specialty programming

17. Trade Shows, Expos and Conventions – Trade shows – Conventions – Expos – State & County fairs – Fishing locations Design of Booth for Promotion/Sales