1. THE USPS STOREFRONT

2. A WAY TO RECRUIT MEMBERS AND MAKE MORE MONEY BRINGS SEMINAR ATTENDEES TO YOU ONCE A MONTH YOU GET FREE CLASSROOM SPACE YOU ONLY HAVE TO PURCHASE WHAT YOU USE YOU HAVE PREPARED PROMOTIONAL MATERIALS WITH YOUR SQUADRONS NAME AND CONTACT INFORMATION

3. WE TOOK OUR MESSAGE TO THE MARINE DEALERS CONFERENCE IN ORLANDO WE WROTE A PERSONAL LETTER AND EMAILED IT TO THE ATTENDEE LIST

4. 1. THE LETTER Thomas Kemp United States Power Squadrons 1504 Blue Ridge Road Raleigh, NC 27607 (888) 367-8777 x 228 kempt@hq.usps.org November 5, 2009 Attendees Name Attendees Organization Name Attendees Address Attendees City, State, Zip Dear Mr./Ms. Attendee

5. THE LETTER The United States Power Squadrons® invites you to visit our Booth #632 and #634 at the Marine Dealers Conference & Expo in Orlando, November 16 th through November 18 th, 2009. Our theme is You Sell ‘Em, We’ll Train ‘Em. Our program will show you how we will help you attract them to your dealership with Practical, Informative and Hands on Training.

6. THE LETTER We have a series of two hour seminars designed to meet the needs of your customers’ recreational boating needs. They can be offered at your dealership at no cost to you and be used to drive traffic to your showroom. It gives your customers a chance to stay current with new technology and refresh their boating skills while helping prospective customers make buying decisions. Subjects are targeted to their boating needs. You provide the space and USPS will provide the instructors

7. THE LETTER We’ll also be making this presentation at 2 PM on Monday, November 16 th from 2PM through 5 PM in one of the presentation spaces. These spaces haven’t been assigned yet so be sure to check the location when you register. These sessions will run for 45 minutes with plenty of time for questions and answers. This presentation will be in Fiesta Ballroom #4.

8. THE LETTER Bob Sweet, the Chairman of the USPS® Educational Department and noted author of The Weekend Navigator, GPS for Mariners, Powerboat Handling Illustrated, The Instant Handbook of Boat Handling, Navigation, and Seamanship (co-author), and six waterproof guides will be the presenter and will answer all your questions.

9. THE LETTER We look forward to seeing you in Orlando and showing you how to increase your floor traffic. Sincerely, Tom Kemp Manager of Marketing & Development Services United States Power Squadrons

10. WE MADE A CUSTOMIZED MESSAGE

13. WE HAD NOTHING BUT POSITIVE RESPONSE ALL DEALERS ARE LOOKING TO INCREASE THEIR FLOOR TRAFFIC IF IT DOESN’T COST THEM ANYTHING, THEY’LL DO IT WE JUST HAVE TO ASK WE DID! THEY ALL SAID YES!!!!!!!!

14. PROMOTE THE STOREFRONT CONCEPT

16. The Seminar Storefront Concept Don’t make them find you Be at the same location every month The same day and time every month

17. SQUADRON COMMITMENT Commit to a seminar every month Even if the room overflows with people Even if nobody shows up We don’t have control We must have commitment

18. THE PAYOFF Attendance slowly and steadily grows Word gets around People know you’re going to be there every month They’ll plan ahead

19. THE BIG PAYOFF Your revenue grows Your membership increases If you adopt the storefront concept you can expect an annual membership increase of: 10% to 15%

20. SEMINAR KITS A prepackaged kit 10 Student Seminars and 1 Instructor Seminar Order on the Squadron Order Form (SOF) When 1.30 days before the scheduled seminar 2.Include the seminar date to ensure UPS ground arrives on time

21. WHAT TO PUT ON THE SOF The Student Seminar Kit number For example—Boat Handling The Kit # is 03-66-002 The kit components (don’t need to include on SOF) 01-66-113 Boat Handling Quick Guide 01-66-115 Boat Handling Student Guide Seminar 08-58-100 Seminar Certificate 09-73-105 ED46 Seminar Registration Form

22. WHAT TO PUT ON THE SOF The Instructor Seminar Kit Number For example—Boat Handling The Kit # is 03-66-008 The Kit Components (don’t include on SOF) 01-66-113 Boat Handling Quick Guide 01-66-115 Boat Handling Student Guide Seminar 01-66-121 Boat Handling Instructor Guide Seminar 01-92-106 Open Door to USPS 07-92-101 Seminar Instructor CD

23. BILLING ( 10) #03-66-002 Boat Handling Seminar Student Kits @$16.00 ea.$160.00 (1) #03-66-008 Boat Handling Seminar Instructor Kit @ $20.00$ 20.00 Promotional Materials 50 Anchoring Brochures @ $0.20 ea. $ 10.00 20 Anchoring Window Posters @ $0.10 ea. $ 2.00 Service Fee $ 4.00 Shipping UPS Ground $ ? Total Invoice$ 196.00 + Shipping

24. PAYMENT Terms are n/60 days Box up unused Seminar Student Kits A RETURN LABEL IS INCLUDED IN THE BOX Fill out Form HQ9A—Return Of Course Material www.usps.org/national/natsec/forms.html Credit will be issued Pay your bill!

25. A REVIEW A COMMITMENT FROM YOU A COMMITMENT FROM THE EDUCATIONAL DEPARTMENT AND HQ ORDER 30 DAYS IN ADVANCE WITH A SHIP DATE HQ WILL SHIP ON TIME TO ARRIVE ON TIME HQ WILL PROVIDE ALL YOUR PROMOTIONAL MATERIALS FOR YOUR NEXT SEMINAR

26. WHAT CAN YOU EXPECT? MORE MONEY! INCREASED MEMBERSHIP! PUBLIC AWARENESS

27. ALL SEMINARS Carry the NASBLA Seal of Safe Boating Practices Endorsement Recognized in all 50 States and Territories NOBODY ELSE HAS THIS. It’s a big selling point. Let’s “toot our own horn”

29. WILL YOU? MAKE THE COMMITMENT? WILL YOU PARTICIPATE? – Districts – Squadrons

30. WILL YOU MAKE THE COMMITMENT TO BE SUCCESSFUL?