1. Strategic Alliances A different way of doing business

2. Strategic Alliances Mutually beneficial partnerships to innovatively inform and engage the public in NASA missions, at no cost to NASA. Incorporates strengths of each party Financial burden on partner NASA unique assets are leveraged Win-win collaborations

3. Making Alliances 1. Request for Entrepreneurial Offer (REO): a non-reimbursable Space Act Agreement Consumer Products and Services /Fall ’03 Digital Imagery Dissemination/Spring ’04 2.Individual submissions

4. Making Alliances Proposal(s) evaluated by virtual team Management concurrence Negotiation Space Act Agreements

5. Alliances To Date Name the Rovers Hardee’s/Carl Jr.’s Space Station: Sim World Book Office Max Pending The LEGO Company AWS/WeatherBug Internet Archive

6. What’s Next Next REO: for Return to Flight? Others? Increase coordination of efforts to eliminate redundancy and enhance value of our assets