1. SOA: Lessons Learned from the Commercial Sector MomentumSI SOA Consulting Practice All rights reserved. Copyright MomentumSI 2007.

2. Introducing Momentum SI™ We are a boutique, 70-person, consulting company focusing on business software solutions. Founded. 1997, privately held. Headquarters. Austin, TX. Offices. San Francisco, Washington D.C, New York Areas of expertise:  Enterprise Architecture & SOA  Composite Application Development and Integration

3. Travel Financial Services Retail Manufacturing Pharmaceutical Media Technology … And Many More Representative Clients

4. The Service Oriented Enterprise The Service Oriented Enterprise is an I.T. model focused on: Creating a more flexible, secure, and low-cost infrastructure. Enforcing common standards and shared application services. Enabling greater process flexibility and improved interaction with customers and partners Ensuring better alignment of project spending with business priorities.

5. Agenda 14 lessons learned 1 really, really deep insight.

6. Lesson #1 Evangelists can’t code.

7. Lesson #2 CIO’s look forward to retirement.

8. Lesson #3 Enterprise Architects don’t have money.

9. Lesson #4 Systinet had good marketing.

10. Lesson #5 Sonic had good marketing.

11. Lesson #6 Our marketing sucked.

12. Lesson #7 Architects can be bribed.

13. Lesson #8 Teach people to find demand, not create supply.

14. Lesson #9 The people down the hall are morons.

15. Lesson #10 Capitalism and communism doesn’t always mix.

16. Lesson #11 Carrots are for rabbits.

17. Lesson #12 Sticks are for CIO’s.

18. Lesson #13 Shoot the general.

19. Lesson #14 Success breeds success and fear.

20. One really, really deep insight.

21. The mother of SOA is a slut.

22. Thank you.