1. Overcoming Glossophobia Kevin M. Brett J454 May 13, 2013

2. One of the World’s Most Prevalent “Phobias” Glossophobia or speech anxiety is the fear of public speaking or of speaking in general. The word glossophobia comes from the Greek γλ ῶ σσα glōssa, meaning tongue, and φόβος phobos, fear or dread

3. Overcoming Glossophobia 1. Knowledge 2. Practice 3. Conversation, not Reading 4. Movement 5. Friendly Faces

4. Slow Down Only One Opportunity to Deliver Message Good Way to Overcome Nerves You Are Your Own Worst Critic Avoid: “You Know” “Stuff” “Like” and “You Guys” Use Your Time Effectively

5. “PR Agency” Disease The client has committed 80 minutes for a presentation. The agency responds with a 64-graphic PowerPoint deck. Why does this approach not work?

6. Combatting PR Agency Disease 1. Research on Your Audience (Friendly, Hostile, Mixed, Educated, Not Educated, Domestic, Foreign) 2. Put Yourself in the Audience’s Shoes 3. When Possible Employ the “10-20-30” Rule -- 10 graphics -- 20 minutes -- 30-point font

7. Have the Audience Demanding More Rod Stewart; 90 minutes Rolling Stones; Two Hours The Who; Two Hours Led Zeppelin; Four Hours

8. What Can the Audience Reasonably Absorb? Presenters Transmittal Performance Receptivity of the Audience After 15 Minutes; 10 percent showing signs of inattention After 35 Minutes; Everyone is Inattentive

9. Get Away from the Podium Class is Now in Session Conversation, Not a Speech Lavaliere Microphone Floor Monitor Don’t Read Everything on Slides Move, But Don’t Overly Wander Invite Two-Way Symmetrical

10. Whatever You Do: Don’t Read P owerPoint or Prezi is Your Friend Use Graphics as Prompts Conversations are More Effective Note Cards, If You Must Reading is So Yesterday

11. Don’t Forget Advocacy: Serving the public interest by acting as responsible advocates… Honesty: Adhering to the highest standards of accuracy and truth…

12. Use Takeaways What’s The Headline? Become a Thought Leader Prepare; Practice Use PowerPoint; Prezi Conversation; Not a Speech Leave Them Demanding More Two-Way Symmetrical; Invite Feedback