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Overcoming Glossophobia Kevin M. Brett J454 May 13, 2013
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One of the World’s Most Prevalent “Phobias” Glossophobia or speech anxiety is the fear of public speaking or of speaking in general. The word glossophobia comes from the Greek γλ ῶ σσα glōssa, meaning tongue, and φόβος phobos, fear or dread
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Overcoming Glossophobia 1. Knowledge 2. Practice 3. Conversation, not Reading 4. Movement 5. Friendly Faces
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Slow Down Only One Opportunity to Deliver Message Good Way to Overcome Nerves You Are Your Own Worst Critic Avoid: “You Know” “Stuff” “Like” and “You Guys” Use Your Time Effectively
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“PR Agency” Disease The client has committed 80 minutes for a presentation. The agency responds with a 64-graphic PowerPoint deck. Why does this approach not work?
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Combatting PR Agency Disease 1. Research on Your Audience (Friendly, Hostile, Mixed, Educated, Not Educated, Domestic, Foreign) 2. Put Yourself in the Audience’s Shoes 3. When Possible Employ the “10-20-30” Rule -- 10 graphics -- 20 minutes -- 30-point font
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Have the Audience Demanding More Rod Stewart; 90 minutes Rolling Stones; Two Hours The Who; Two Hours Led Zeppelin; Four Hours
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What Can the Audience Reasonably Absorb? Presenters Transmittal Performance Receptivity of the Audience After 15 Minutes; 10 percent showing signs of inattention After 35 Minutes; Everyone is Inattentive
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Get Away from the Podium Class is Now in Session Conversation, Not a Speech Lavaliere Microphone Floor Monitor Don’t Read Everything on Slides Move, But Don’t Overly Wander Invite Two-Way Symmetrical
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Whatever You Do: Don’t Read P owerPoint or Prezi is Your Friend Use Graphics as Prompts Conversations are More Effective Note Cards, If You Must Reading is So Yesterday
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Don’t Forget Advocacy: Serving the public interest by acting as responsible advocates… Honesty: Adhering to the highest standards of accuracy and truth…
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Use Takeaways What’s The Headline? Become a Thought Leader Prepare; Practice Use PowerPoint; Prezi Conversation; Not a Speech Leave Them Demanding More Two-Way Symmetrical; Invite Feedback
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