1. www.comm.com.sg JAPAN FOOD & CULTURE CHANNEL Contents Proposal for Singapore Cable TV Broadcast JAPAN FOOD & CULTURE CHANNEL Contents Proposal for Singapore Cable TV Broadcast

2. Japanese TV programmes are the top popular contents purchased by broadcasters and watched by foreign viewers in the world alongside USA, UK, Australia and Hong Kong. Japanese programs are trendy and of high quality and workmanship in editing, producing and casting. Japanese programs are known of being the most popular in license purchasing or being mimic-ed by Asian broadcast channels. e.g. Takeshi’s castle, 創業士官学校, 電波少年 etc Interest level about Japan are at high ranking as No.1 Asian country, No.3 Nation worldwide (No.1 USA, No.2 UK) in popular online websites; youtube and facebook. Popularity of Japanese Programs CountryKeyword Hits USA America)30,000 UK (England)29,000 Japan24,300 China21,400 Korea12,800 Youtube Monthly ranking with country keywords Facebook Fans ranking with country keywords (Asia only) CountryKeyword Hits Japan700,000 Korea400,000 Taiwan200,000 China150,000 *Keyword counts based on No. of Fans in containing Travel, Music, TV, Arts related ‘Page’

3. Study case of popular Japanese programs in Singapore ■ JET (Japan Entertainment Television) TV A TV station in Taiwan that broadcasts programs relating to aspects of Japanese culture. JET TV was founded in Singapore in 1996, and expanded to Taiwan in January 1997 under SEC TV. Targeted to Chinese viewers. ■ Japan Hour 1 hours Weekly program broadcasted every Saturday 19.30pm, rebroadcast on Sun 8am & 13pm. 17 years of broadcast history attracting high viewership ranked as Top3 highest viewed program in MediaCorp TV. Average monthly sponsorship are $50,000. Annual contest targeted to loyal viewers thru TV and website attarcts average 20,000 entries. The program is supported by Japan Embassy in Singapore and Japan National Tourism Organisation (JNTO). Popularity of Japanese Programs in Spore

4. Music Contents Format : Hi-Vision & Non Frequency : Weekly / Monthly Kids Contents Format : Hi-Vision & Non Frequency : Weekly / Monthly Program Lineups Food Contents Format : Hi-Vision & Non Frequency : Weekly / Monthly Travel Contents Format : Hi-Vision & Non Frequency : Weekly / Monthly Lifestyle Contents Format : Hi-Vision & Non Frequency : Weekly / Monthly Science Contents Format : Hi-Vision & Non Frequency : Weekly / Monthly Japan Food & Culture TV Contents Programs lineups for JFC are selectable from 6 type of contents all in weekly & monthly broadcasts; Travel, Food, Lifestyle, Science, Music and Kids. -Food and Travel programs have the most number of programs to choose from providing various cooking programs featuring cooking professionals and Japanese celebrities. -Travel programs will show tourist attraction, gourmet information, world heritage and railroad trips in Japan and all around the globe. -Lifestyle programs consists of culture trends, family orientated information, Japan and international business news. -Music programs have a variety of J-pop, J-Hiphop, J-Rock and Enka music programs. -Kids programs varies from Japanese anime and educational kids program.

5. One of the most popular travel documentary programs broadcasted from 1995-2007. Total no. of celebrities featured in the show are 688 travelling to 104 countries. Multi-talent artist (comic artist, radio DJ, chief editor) Jun Miura hosts his favorite cooking recipes with invited guests from music, arts, entertainment fields. Recommended Programs Multi-talent artist (comic artist, radio DJ, chief editor) Jun Miura hosts his favorite cooking recipes with invited guests from music, arts, entertainment fields. My Boom Cooking Tokoro’s Me ga Ten (Eye Opener) Comedian Hikomaro introduces the unique and interesting culture and dishes of Japanese gourmet. Travelling each prefectures and introducing local cultures. Sekai Ururun Taizaiki Hikomaro’s B-level Gourmet One of the most popular travel documentary programs broadcasted from 1995-2007. Total no. of celebrities featured in the show are 688 travelling to 104 countries. Shirokanedai Sanchome Shokudo A well known program to desert lovers. The program is unique featuring recipe only for sweets. Every episode introduces the recommended sweets, cooking tools and useful technique to cook. Previous casts included Korean chef Kou Kentetsu and Megumi Fujii. Sweets & Sweets

6. A popular cooking program of Foodies TV. Reaching out to a wide range of viewers from beginners to veteran food lovers. A popular music program with musician hosts inviting hit oldies musicians to perform live. Attracts viewers age range from 40 years and above. Recommended Programs One of the top viewing music programs in Space shower TV. Not only it features artist’s live acts but the show invites artist interviews talking about their hobbies and personal life. Tokimeki Kayoukyoku Broadcast started from 1990 and is one of the most popular travel programs in Japanese TV history. Regarded as a high quality travel program featuring world heritages and interesting tourist spots travelling by train. Ryori no Kihon Railway Story Japan’s popular children program with its long history well regarded with popular programs such as Gandam and Ultraman. Kamen Rider J-Pop Greatest Lifestyle information program solving social mystical issues and daily lifestyle issue. Hosts are popular comedians and talents Tokoton Hatena

7. About COMM COMM is a Total media company in Southeast Asia as a Group. From 1991, COMM have been providing latest news, Japanese business news, lifestyle information for Japanese community as the leading Japanese media company in Singapore and Asia. COMM provides total Media Solution (advertising, planning, marketing, design & production) in Multi Media (print, radio, online, web, video, event). COMM also manages artist and talent sourcing. Through their media, COMM strives to foster the relationship between Singapore and Asia through creating “Communication Platform”. ■ Freepaper Magazines 「 J+PLUS 」 「 Panora 」 「 Sarasa 」「 J-SPORTS 」 The largest freepaper magazines in Singapore, Malaysia and Indonesia specializing in lifestyle information published in weekly, bi- weekly and monthly circulation. ■ Paid Magazines 「 BestCar Singapore 」 「 BestCar Hong Kong 」 「 Bilingual Atlas of TOKYO & KYOTO 」「 Teku Teku Tokyo Guide Book 」 Tourism, Automobile lifestyle magazines published in foreign languages; English, Chinese & Thai. ■ FM Radio 「 FM96.3 J+RADIO 」 FM radio broadcasted morning drive time, targeting business men and house wives ■ Telephone directory 「 HELLO SERIES 」 For industrial firms and individuals residing in Singapore, Malaysia, Indonesia, Vietnam, Thai, Hong Kong, and Taiwan, China ■ Japanese Cooperate Database Database and Business reports of Asian countries, Dubai and Russia ■ Publication and Editing production Travel Information, Survey and Analysis of Japanese-descended research, and designing, producing Sales Promotion Tools ■ Event Planning, Directing and Managing events for all industry. Providing a fluent moderator in English, Mandarin or Japanese ■ Representation of total media Total media support using Design (Print ADs & Web), Editing, Interpretation/ Translation, Sound, Video, Event Service

8. Channel Concept Japan Food & Culture Channel

9. Obejective: To provide enriched food & culture programs on cooking, gourmet, health, travel, traditional & modern culture, music and educational information on Japan. Channel Concept Japan Food & Culture Channel