8. For the sharpest knives

13. Lesson 40 ADVERTS Foshan No.1 Middle School --- Feng Jia

14. Ⅰ. Reading Q: Which advert do you like best? Why?

15. Reading strategies: Facts and opinions To find opinions, look for adjectives (e.g. amazing/ attractive). Facts give information which is, in theory, true. (e.g. has an automatic focus) Now read the adverts again and find some “opinions” and “facts” in each advert.

16. ProductFactsOpinions Walkabout Headphones fantastic, exciting, new, Excellent, 1. have no wires or cables 2. signals go through glass or wooden doors and walls 3. excellent value at: ₤80.45 Micro Camera amazing, new, convenient, reliable, automatic, attractive, strong 1. no bigger than a credit card 2. easy to use 3. has an automatic focus and flash 4. made from titanium

17. ProductFactsOpinions Feline Floor Cleaners perfect, practical, easy, cheap 1. made from good quality nylon 2. easy to wash 3. complete set for only ₤5.99 Earplug Earrings attractive, useful, 1. gold earrings 2. used in many different situations 3. a bargain at ₤19.50

18. What makes a good advert? 1. creative idea. 2. clear title. 3. brief description. 4. ttractive words.

19. Ⅱ. Writing. Now please write adverts in groups following these stages: 1. Make notes about the gadgets. 2. Note down any adj. which you can use to make the gadget seem even better. (e.g. amazing, attractive, automatic, brilliant, cheap, compact, convenient, durable, easy, exciting, fantastic, modern, perfect, relaxing, reliable, useful) 3. Use the notes and techniques to write an advert. Don’t forget to add some linking verbs.

20. Necessary Information 1. What is it called? 2. What can you use it for? 3. Where can you use it? 4. What is it made of? 5. What are its advantages? 6. How much does it cost? 7. Where can you get it? The Factors Of A Good Advert 1. A creative idea. 2. A clear title. 3. A brief description. 4. Attractive words.

21. Siemens mobile phone plastic, waterproof, like a raincoat Cost:₤199.99

22. Checking Content: Is your advert convincing? Can you add any useful information about it? Can you add any adjectives to describe your gadget? Mistakes: Check your letter for simple mistakes.

23. Homework

24. Homework: 1.Write an advert following the writing help on P.90. 2.Finish the exercises in your workbooks. 3.Do the exercises in English Weekly.

25. Good-bye!