1. Briefing to Portfolio Committee Departmental Strategic Plan and Annual Performance Plan Date: 17 April 2012

2. Legislative and Policy Mandate Tourism Act, 1993 (Act No 72 of 1993) as amended, makes provision for the promotion of tourism. The White Paper on the Development and Promotion of Tourism in South Africa (Tourism White Paper of 1996) provides a framework and guidelines for the development and promotion of tourism in South Africa with the vision to develop the tourism sector. Industrial Policy Action Plan 2 (IPAP2) identifies tourism as an important driver of both domestic consumer spending and foreign exchange earnings. The New Growth Path identifies tourism sector as one of the six (6) key sectors to be prioritised to support employment creation. Tourism has been identified in the outcome approach to service delivery (outcome 4, 7 and 11) as one of the sectors in which growth and employment opportunities could be leveraged. 2

3. Tourism Sector Priorities Policy, strategy, regulations, governance, and monitoring and evaluation  Research, information and knowledge management.  Policy and legislative framework.  Collaborative partnerships.  Prioritising tourism at national, provincial and local government level. Tourism growth and development – demand  Marketing and brand management.  Domestic tourism  Regional tourism  Business and events tourism Tourism growth and development – supply  Relevant capacity building  Niche-product development and rural Tourism  Product information  Responsible tourism  Investment promotion  Quality assurance 3

4. Tourism Sector Priorities Cont … People development  Transformation  Decent work  Service excellence  Community beneficiation Enablers of growth  General tourism awareness among South Africans.  Safety and security  International and regional airlift  Ground transportation  Domestic airlift 4

5. Department’s Priorities The department’s key priorities include: Job creation Promoting decent work in the tourism sector Rural, cultural and heritage tourism Domestic tourism Skills development Quality assurance Service excellence Sector transformation Opportunities for youth Entrepreneurship Increasing investment in the tourism sector Responsible tourism Expanding tourism infrastructure Product development Stakeholder coordination and partnerships Information and knowledge management Growing the market looking at both domestic and foreign tourists. 5

6. Review of the NDT Mandate Created around existing functions in DEAT that served the tourism sector Focus on sound governance foundation to operationalise the President’s proclamation of the standalone department. Creation of the stand alone NDT (April 2009) Election Manifesto 2009 Medium Term Strategic Framework 12 Government Outcomes New Growth Path National Tourism Sector Strategy Identification of NDT priorities Draft Tourism Bill, 2011 Draft South Africa’s International Relations Strategy Review of the mandate of the new NDT (Oct 2010) Review of the NDT VISION, MISSION, VALUES. Review of operations and functionality Redesign of departmental structure Review of NDT Strategy and organisational design 66

7. Vision A catalyst for tourism growth and development in South Africa. Mission A strategy focused department, committed to create a conducive environment for growing and developing tourism through: Innovation; Strategic partnerships and collaboration Providing information and knowledge management service; and Strengthening institutional capacity Values Performance Values and Descriptions Innovative: Leveraging of resources and partnerships to optimise delivery to our stakeholders; and responsive to change. Ethical - Good Corporate Governance: Encapsulates principles of Integrity, Transparency and Accountability. Customer Focus: Provide services and solutions in a manner that is efficient and which are effective and responsive. People’s Values and Descriptions Empowerment (Growth, Training, Develop, Skills): Create an environment conducive for our people’s Growth and Development. Integrity: We will act with integrity by being accountable, showing respect and serving with honesty, respect and trustworthiness. Recognition (Appreciated, Get Support, and Fairness): We want to be an organisation that values its own people by ensuring fairness of the systems and processes, supportive, recognising and rewarding performance. 7

8. NEW NDT STRUCTURE NATIONAL DEPARTMENT OF TOURISM MINISTER CFO BRANCH INTER- NATIONAL TOURISM MANAGEMENT INTERNAL AUDIT OFFICE OF THE CHIEF OPERATIONS OFFICER BRANCH DOMESTIC TOURISM MANAGEMENT BRANCH POLICY AND KNOWLEDGE SERVICES ODG DEPUTY MINISTER SECRET 8

9. Departmental Goals Strategic Outcome Oriented Goal Goal Statement Links to Government Outcomes Achieve good corporate and cooperative governance. Provide comprehensive corporate support service to the department to ensure good governance. Outcome 12: An efficient, effective and development oriented public service and an empowered, fair and inclusive citizenship. Tourism priorities integrated within other sector departments, provincial and local government’s planning. Render policy frameworks, stakeholder management and planning related support services at provincial and local government level by analyzing and participating in their planning processes. Outcome 12: An efficient, effective and development oriented public service and an empowered, fair and inclusive citizenship. Improve impact of tourism on the livelihood of all South Africans To monitor and evaluate the implementation of tourism programmes, strategies and policies. Outcome 4: Decent employment through inclusive economic growth Improved Tourism Sector Research, Information and Knowledge Management. To advance Research, Information and Knowledge Management within the tourism sector. Outcome 4: Decent employment through inclusive economic growth. 9 9

10. Departmental Goals Strategic Outcome Oriented Goal Goal Statement Government Outcomes Increased contribution of the tourism sector to inclusive economic growth. Profile regions and develop appropriate support packages that respond to tourism development and growth needs. Outcome 4: Decent employment through inclusive economic growth. Increased contribution of the tourism sector to economic growth through analysis of international markets and strategic interventions. I mproved levels of competitiveness and sustainability in the tourism industry. To promote responsible tourism best practices to inculcate a culture of responsible tourism in South Africa. Outcome 4: Decent employment through inclusive economic growth. Outcome 10: Strengthened regional, and international collaboration and partnership. Strengthen Regional, and International collaboration and partnerships through bilateral and multilateral engagements. Outcome 11: Create a better, a better and a better world. 10

11. Organisational Risks RisksMitigating Factors Chief Operations Officer Lack of specialised skills, (e.g.) Information Communication Technology (ICT), Communication, Forensic and Performance Audit.  Skills audit (Assess impact, readiness of employees etc).  Recruit persons with these skills.  Co-sourcing for these skills.  Realignment exercise to be conducted. Lack of buy-in of employees into the departmental processes.  Improve communication and conduct workshops to Branches (i.e. Change management). Contravening legislation and/ or contractual obligations.  Legal services to be consulted. Inadequate asset management.  Monthly monitoring of assets and perform reconciliation of asset register. Non-compliance with legislation (e.g.) PFMA and Treasury Regulations.  Financial delegations, policies and procedures adequately aligned to the legislation. Security of information, risk to the state.  Implement the provisions of the Minimum Information Security Standards (MISS).  Increase awareness training for staff members. The momentum in building the positive image of the Department can be lost.  Align functioning of Communications operations plans to ensure positive momentum. 11

12. Organisational Risks Cont… RisksMitigating Factors Chief Operations Officer Inability to drive Tourism communications agenda (not utilizing media space and obtaining insufficient media content). Enhance interaction with third parties and strategic stakeholders, to ensure sufficient media content and adequate utilisation of media space.  Build stakeholder network.  Conduct research (qualitative and quantitative). Policy and Knowledge Services Non-compliance with tour guiding legislation and regulations.  Enter into agreement with Law Enforcement agencies to monitor compliance. Unavailability of data / information.  Purchase data from other data resources. Inadequate platforms for electronic research information (Euromonitor, Official Airline Guide ect.).  Upgraded/improved IT infrastructure in the new location (hard and software). 12

13. Organisational Risks RisksMitigating Factors International Tourism Insufficient market insightUndertake an indepth market analysis (Country and/ or region) Inadequate or undefined strategic approachesDevelop market specific strategic intervention. Global economic recessionFocus on new markets to maintain SA competitive advantage in tourism Insufficient or inadequate air access (capacity and quality) Engage the Department of Transport on negotiations on air bilateral Non implementation and monitoring of international agreements Identify all international agreements; Actively plan follow up engagements; Prepare analytical dossiers and follow up on presidential/ ministerial outcomes of international engagements Lack of capacity and skilled officialsCreate training and development opportunities for officials 13

14. Organisational Risks Cont… RisksMitigating Factors Domestic Tourism Lack of alignment of our strategy to other existing strategies across the three spheres of government resulting in implementation challenges.  Consultations with provinces from primary planning stages to ensure that provinces provide input and aligns their strategic plans with NDT;  Integrated planning and coordinated efforts.  Efficient utilisation of existing structures such as the premier’s intergovernmental forums, EPWP forums to ensure seemliness integration and coordination of efforts.  Consideration of local government by laws seeing that they will directly impact on the implementation of projects/programmes.  Strengthen effectiveness of MINMEC. Lack of capacity to deliver on new targets  Prioritisation of filling of post based on the need on the ground  Inculcating the culture of learning  Encourage learning through participation at key industry events  Allocation of resources to ensure engagement in capacity building/training initiative of staff on critical training areas. Insufficient data to inform strategic plans.  Conduct research to inform strategic plans;  Undergo fact finding missions and  Information sharing with the relevant stakeholders. 14

15. Programme 1: Chief Operations Officer Purpose To provide strategic leadership, centralised administration, and executive support and corporate services. 15

16. Strategic Outcome Oriented Goal: Achieve good corporate and cooperative governance. Strategic Objective: Effective organisational performance management system. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 1.Percentage compliance with provisions of government’s performance and risk management prescripts. 100% implementation. 100% compliance. 2.Intergovernmental integration and implementation support system NDT developed and implemented. 100% implementation. 100% compliance. 16

17. Strategic Objective: Capable and skilled workforce. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 3.Percentage of vacancy rate. (Funded posts). Current vacancy rate: 9%. Maintain vacancy rate at 5%. 4.Percentage implementation of Workplace Skills Plan (WSP). 83% of courses attended. 100% implementation. 100% of planned training interventions implemented. 5.Percentage implementation of Performance Management Development System (PMDS). 100%100% implementation. 17

18. Strategic Objective: Capable and skilled workforce (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 6.Number of interventions on HIV/ AIDS and Employee Health Wellness (EHW) conducted. 3 interventions on HIV/AIDS and Employees Health Wellness (EHW) conducted. 4 interventions. 7.Percentage compliance on management of labour relations cases in line with prescripts. None.100% compliance. 18

19. Strategic Objective: Capable and skilled workforce (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 8.Percentage representation of designated groups. 54% women.Maintain minimum 50% women representation. 2.72% disability.Maintain minimum 4% disability rate. Maintain minimum 5% disability rate. 93% black representation.. Maintain minimum 89% black representation. 19

20. Strategic Objective: Efficient service delivery. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 9.Percentage implementation of Information Technology Strategic Plan (ITSP). Approved NDT MSP. 100% implementation of Phase Two. 100% implementation of Phase Three. Review of ITSP and 100% implementation of Phase One. 10.Uptime of network and services availability. 9% up-time.Maintain 97% up- time. Maximum of 3% service time. 20

21. Strategic Objective: Reach out to tourism stakeholders through targeted communication. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 11.Percentage implementation of the annual implementation plan of the Communication Strategy. 100% implementation. Strategic Objective: Effective Internal Audit Services. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 12.Percentage of completion of approved rolling three (3) year strategic and one (1) year operational plan. 100% implementation. 21

22. Strategic Objective: Corporate legal support. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 13.Percentage compliance with case management requirements. 100% compliance. 14.Percentage compliance with agreed service delivery standards. 100% compliance. 15.Percentage compliance with Legislative Programme of the Department. None.100% compliance. 16.Percentage of tourists’ complaints referred to appropriate authorities for a resolution within agreed time frame. None.100% of tourists’ complaints referred to authorities. 22

23. Strategic Objective: Economic, efficient and effective use of departmental resources. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 17.Percentage compliance with financial and supply chain management regulatory requirements. 100% compliance with regulatory requirements. 100% compliance. 18.Percentage of procurement compliance from enterprises with B- BBEE status level 1– 4 contributor. 58% of expenditure on procurement from BBBEE and BEE enterprises. 100% compliance. 23

24. Programme 2: Policy and Knowledge Services Purpose To support sector policy development and evaluation, research and knowledge management, promotion of transformation and responsible tourism. 24

25. Strategic Outcome Oriented Goal: Improve impact of tourism on the livelihood of all South Africans. Strategic Objective: Monitoring and evaluation of tourism sector performance, strategies and policies. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 1.Frequency of the state of tourism reports. 2010 State of Tourism report. 111 2.Number of impact evaluation reports for the tourism sector and NDT initiatives. Impact Evaluation of Indaba and Tourism Enterprise Partnership. 2 (phase 2 of SRI evaluation and Etheya awards). 21 Phase 1 SRI evaluation. 3.National Tourism Sector Strategy (NTSS) implementation reports. Monitoring and evaluation framework for the NTSS. 2011/12 NTSS Annual Progress Report. 2012/13 NTSS Annual Progress Report. 2013/14 NTSS Annual Progress Report. 25

26. Strategic Objective: Monitoring and evaluation of tourism sector performance, strategies and policies (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 4.Number of tourism forecasting models developed. Draft forecasting model on jobs initiated/developed. 1 (jobs model finalised). 1 (tourist arrivals initiated). 11 5.Number of oversight reports on departmental entities and partners. M&E framework developed for entities. 4 SAT oversight reports. 4 TEP oversight reports. 26

27. Strategic Outcome Oriented Goal: Tourism priorities integrated within other sector departments, provincial and local government’s planning. Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 6.Number of tourism- related policies, strategies and frameworks reviewed and developed. National Tourism Sector Strategy (2011). 3 (resilience strategy initiated. 22 Tourism White Paper of 1996. Review of the Tourism Safety and Awareness Strategy. Tourism Act (1993.) Quarterly policy watch released. Tourism Amendment Act (1996). Draft Tourism Bill (2010). Tourism Budget Structure Domestic Tourism Strategy. Crisis Management Framework. 27

28. Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 7.Framework for the alignment and integration of NTSS at provincial and local government developed and implemented. Framework for the budget structure developed. Budget structure submitted to National Treasury for approval. Support implementation of framework. Report on progress achieved developed. 8.Capacity Building Programme targeting Municipalities initiated. Local Government Tourism Growth and Development programme. Tourism Training Programme for Municipalities developed. Initiate the implementation of capacity building programme. Progress report on implementation capacity building of municipalities developed. 9.Number of initiatives facilitated to reduce barriers to tourism growth. MoU signed with the Department of Home Affairs. 2 (Implementation of the MoU with Home Affairs). 22 Review report of the implementation of the Airlift Strategy. Annual tourism State of Airlift Report. 28

29. Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 10.Number of initiatives and platforms aimed at improving stakeholder engagement within tourism industry. Intergovernmental Relations Framework Act of 2005. 3 (Quarterly intergovernmental coordination working group meetings convened). 33 Intergovernmental Relations Stakeholder Engagement Framework. Electronic Stakeholder database. NDT Framework for Stakeholder engagement implemented. 29

30. Strategic Outcome Oriented Goal: Improved Tourism Sector Research, Information and Knowledge Management. Strategic Objective: Provide Knowledge Management for tourism sector. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 11.Number of information and knowledge systems and services developed and maintained. 1 e-Library. 2 (Tourism Knowledge Portal and Electronic Events Calendar). 22 12.National Visitors Information Framework (NVIF) developed and implemented. NVIF brand approved. Implementation report. Support the implementation of NVIF framework. Progress report on implementation developed. 30

31. Strategic Objective: Provide Knowledge Management for Tourism Sector (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 13.Number of National Tourism information Gateways (NTIG) operational. Framework for National Tourism Information Gateways. 2 gateways (air and land based) operational. 1 air based. 2 land based. 14.Standardized Knowledge Management Framework for the tourism sector developed and implemented. Knowledge Management Framework. Knowledge Management Framework implemented. Knowledge Management Framework implemented. Knowledge Management Framework implemented. 31

32. Strategic Objective :To professionalise tourist guiding services. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 15.Feasibility of regulating cross border tourists guiding activities between SADC countries that share borders with RSA investigated. Draft Framework on harmonising guiding standards. Feasibility study report.MoU with 1 neighbouring country on the harmonisation of tourist guiding across the boarders 31 March 2013. Implementation of the MoU. Draft framework updated and approved. 16.Ensure compliance with the tourist guiding legislation and regulations. Strategy to professionalise tourist guiding. Integration of tourist guiding module into the law enforcement agencies training programme. Training reports. Create awareness on tourist guiding registration. 32

33. Strategic Objective :To professionalise tourist guiding services (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 17.Development and integration of standards for tourists guiding. Strategy to professionalise tourist guiding. Report on the implementation of the training recommendations in the professionalization of tourist guides strategy. Skills development reports. 18.Protocol for reporting standardised. Audit of the tourist guides register system and database. Implementation of the audit recommendation initiated. System report. 19.Rules of engagement &guidelines between the NDT and Tourist guiding stakeholders. Strategy to professionalise tourist guiding. MoU on rules of engagement with stakeholders. Implementation of MoU on rules of engagement with stakeholders. 33

34. Strategic Objective: Manage and conduct tourism research to inform tourism growth and development. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 20.Number of research studies conducted. 2 conducted and 2 initiated Cultural and Heritage tourism research reports. 5 research studies conducted through Universities. Economic cases for tourism study initiated. 2 research studies conducted internally. Skills audit review report for new markets initiated. 21.Number of baseline studies conducted on tourism indicators identified in the NTSS. 3 (bed nights spent in rural areas, projects owned and led by communities and participation of communities in tourism). 333 34

35. Strategic Objective: Manage and conduct tourism research to inform tourism growth and development. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 22.Standardized Research Framework for the tourism sector developed and implemented. National Tourism Research Framework. Progress report on implementation of the Research Framework. Implementation of the Research Framework. Progress report on implementation of the Research Framework. Indicator table. Progress reports. Progress report. Proposal on the establishment of the Tourism Journal. Progress reports. Tourism research colloquium. 35

36. Strategic Outcome Oriented Goal: Increased contribution of tourism sector to inclusive economic participation. Strategic Objective: Increase compliance with the gazetted tourism charter. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 23.Number of reports on the tourism enterprises using tourism sector verification scorecard. Monitoring criteria in place (DTI). 2 reports (biannual). System implementation report. System implementation and reporting. 24.Annual report published on public sector spend on empowered tourism goods and services. None 1 Annual report.11 25.Number of reports on the extent of empowerment from PPP’s, concessions, and assets disposal by state entities in tourism. None 111 36

37. Strategic Objective: Increase compliance with the gazette tourism charter (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 26.Number of reports on the state of sector transformation. None 1-1 27.Tourism B-BEE Charter Council established and operational. None Charter council with Functional Secretariat. 37

38. Strategic Outcome Oriented Goal: Improved levels of competitiveness and sustainability in the tourism sector. Strategic Objective: To promote Responsible Tourism best practice. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 28.Development and implementation of the National Minimum Standards for Responsible Tourism (NMSRT) Accreditation System for certification agencies facilitated. National Minimum Standard and Responsible Tourism (NMSRT). Develop incentives to encourage implementation. Roll-out of tourism incentives to encourage implementation (Monitoring of implementation). Monitoring and produce report on implementation of NMSRT. Develop toolkits for Certification Agencies and Tourism businesses. Implementation of the toolkit for Certification Agencies and Tourism businesses. (Monitoring of implementation). Facilitate revision of NMSRT with SABS. 38

39. Strategic Objective: To promote Responsible Tourism best practice (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 29.Development and implementation of the National Responsible Tourism Strategy. None. State of responsible tourism report for hospitality sub-sector (Implementation Readiness assessment). Progress report on the implementation of National Responsible Tourism strategy. Implement phase one of annual action plan. Progress report on the implementation of National Responsible Tourism strategy. 30.National Tourism response programme for climate change developed and implemented. National Climate Change and Tourism Action Plan. Implementation of phase one of the action plan. Implementation of phase two of the action plan. Implementation of phase three of the action plan. 39

40. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 31.Community participation programme developed and implemented. None Develop community capacity building initiative for sustainable tourism. Identify areas for community beneficiation Capacitate one community in five provinces. Capacitate one community in each province. 32.Tourism Universal Accessibility (UA) Action Plan developed and implemented. UA Action Plan. Conduct research on number and quality of Tourism UA compliant establishments and attractions. Develop a pilot project for implementation of Tourism UA compliant City destination. Progress report on implementation of UA Action Plan and status of Tourism UA compliant City destination. Develop framework and requirements for UA compliant City destination. Develop incentives for UA compliance. Implement incentives for UA compliance. Strategic Objective: To promote Responsible Tourism best practice (cont...) 40

41. Programme 3: International Tourism Purpose To provide strategic political and policy direction for the development of South Africa’s tourism potential throughout various regions of the world. 41

42. Strategic Outcome Oriented Goal: Increased contribution of the tourism sector to inclusive economic growth. Strategic Objective: To provide international tourism market (country and/or region) analysis to inform strategic interventions. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 1.Number of country profiles developed and updated per year. None180 2.Number of regional* profiles developed and updated per year. None24 additional.8 additional. 3.Market intervention toolkit developed. NoneConcept document developed. Phase one of the recommendations in the concept document implemented. Phase two of the recommendations in the concept document implemented. 42 *A region in this context refers a cluster of selected countries with tourism potential

43. Strategic Objective: To provide international tourism market (country and/or region) analysis to inform strategic interventions. (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 4.Number of strategic interventions introduced for selected tourism markets. None-4 additional.8 additional. 5.Number of SA missions abroad supported for tourism mainstreaming. None48 additional.12 additional. 43

44. Strategic Outcome Oriented Goal: Strengthened Regional, Africa and International collaboration and partnership. Strategic Objective: To utilise bilateral and multilateral engagements to advance the tourism national, regional, Africa and global agenda. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 6.Annual report on international (bilateral/multilateral) agreements and strategic national priorities facilitated. None111 7.Number of multilateral fora for which participation is supported. 578 (1 additional) 9 (1 additional) 44

45. Programme 4: Domestic Tourism Purpose To provide political, policy and strategic direction for the development and growth of sustainable domestic tourism throughout South Africa. 45

46. Strategic Outcome Oriented Goal: Increase contribution of the tourism sector to inclusive economic growth. Strategic Objective: To facilitate the implementation of appropriate support packages for regions. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 1.Number of Provincial profiles developed. None.09 Profiles updated. 2.Number of regional support packages delivered, informed by relevant strategies (e.g. rural strategy) per year. None.02 Regional support packages developed. 02 support packages delivered. Domestic Tourism Strategy. National Domestic tourism campaign initiated. Implementation of the Domestic Tourism Strategy. 46

47. Strategic Objective: To facilitate the implementation of national tourism imperatives Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 3.Total number of tourism products supported through the social responsibility funding (Expanded Public Works Programme). 4550 47

48. Strategic Objective: To facilitate the implementation of national tourism imperatives (cont...) Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 4.Number of national programmes supported. Annual National Tourism Career Expo (NTCE) Report. National Tourism Career Expo (NTCE) 2012. National Tourism Career Expo (NTCE) 2013. National Tourism Career Expo (NTCE) 2014. Curriculum Analysis & Evaluation Report. Curriculum analysis report. curriculum analysis report. Educator Seminar Report. 9 Educator Capacity Development seminars held. 9 Educator Capacity Development Seminars held. Research report. Tourism Leadership Dialogues Reports 6 annual tourism leadership dialogues facilitated. 48

49. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 4.Number of national programmes supported (cont...) Customer Service Delivery Reserch Report in South Africa,2009 available. Service Excellence Requirement implemented. Developed norms and standards for service excellence. Create awareness of norms and standard for service excellence. Customer Service Delivery Research Report in South Africa, 2009 available. Implementation of phase two based on the recommendations of the strategy – national campaign. Report on the analysis of the campaign. Awareness creation report (as per recommendations of the analysis report. Strategic Objective: To facilitate the implementation of national tourism imperatives (cont...) 49

50. Strategic Objective: Provide support to SMME for economic development and job creation. Programme Performance Indicators Baseline Medium-Term Targets 2012/132013/142014/15 5.Number of rural enterprises supported per year. 500530 0 6.Number of enterprises supported to grow through mentorship. 2550 0 7.Number of businesses supported with market access. 170 1800 8.Number of members of the designated groups (Historical Disadvantage Enterprises) supported per year. 3 1503 351 HDE enterprises supported. 3 3650 50

51. Programme Performance IndicatorsBaseline Medium-Term Targets 2012/132013/142014/15 9.Number of enterprises trained (Skills development, tourism awareness, customer service, toolkits and business skills). None 3 250 0 10.Number of full time equivalent jobs supported through tourism enterprise partnership per year. 5 000 0 Strategic Objective: Provide support to SMME for economic development and job creation. Strategic Objective: Create employment opportunities by implementing tourism projects targeted at the unemployed. Programme Performance IndicatorsBaseline Medium-Term Targets 2012/132013/142014/15 11.Number of FTE jobs created through the social responsibility Implementation programme (EPWP) per year. 5 2705 0545 8896 003 51

52. VOTE 35 Estimates of National Expenditure (2012 ENE) 52

53. Departmental MTEF Baseline (Per Programme) 53

54. Departmental MTEF Baseline (Economic Classification) 54

55. Departmental 55

56. MTEF Baseline – Administration (Per Sub- programme) 56

57. MTEF Baseline – Administration (Economic Classification) 57

58. Administration 58

59. MTEF Baseline – Policy and Knowledge Services (Per Sub-programme) 59

60. MTEF Baseline – Policy and Knowledge Services (Economic Classification) 60

61. Policy and Knowledge Services 61

62. MTEF Baseline – International Tourism (Per Sub- programme) 62

63. MTEF Baseline – International Tourism (Economic Classification) 63

64. International Tourism 64

65. MTEF Baseline – Domestic Tourism (Per Sub- programme) 65

66. MTEF Baseline – Domestic Tourism (Economic Classification) 66

67. Domestic Tourism 67

68. Thank You 68