1. Intro to Advertising
Appeals and Examples

2. Advertising and our daily lives
Where do you encounter advertising? 
Which specific advertisements "stick in your head?” What makes these advertisements memorable? 
Do you think advertisements have an effect on your personal interests?
(They will likely mention television, billboards, radio, Websites, school hallways, and so on.)
(They might mention music, catchy slogans, celebrity appearance, the appeal of the product itself, and so forth.)

4. Humor Old Spice – The Man Your Man Could Smell Like

5. Scare Tactic

6. Snob Appeal Rolex – Maxi Yacht Rolex Cup

7. Practice 1 – State Farm

8. Irritation We Buy Any Car

9. Practice 2 – Nissan Leaf

10. Practice 3 – Nolan’s Cheddar

11. Practice 4 - Pepsi

12. Practice 5 - McDonalds

13. Analysis Questions
Select five advertisements and answer the following questions for each advertisement that you chose: 1) What is being advertised? 2) What magazine does your ad come from? Who do you think this ad is directed to? Why? 3) Identify all appeals used in this advertisement and explain their significance in the ad. 4) Overall, is this an effective advertisement? Why or why not?