1. McDonald’s International Advertising Justin Whitman Kyle Rudolph Riley Allen

2. McDonald’s Facts Founded May 1940 in California 31,000 + locations worldwide Serves 46 million people a day 100 billion burgers and counting

3. International Advertising Focus on overall customer experience No use of negative advertising Current campaign “I’m loving it” Heye & Partner Advertising Heye & Partner

4. How does this relate to class? International Advertising and Promotion Focus on Cultural Environment Product diversity dependent on culture Product diversity Why is globalization appropriate………?

5. Egypt Capture sophistication Quality of food “Love” for McDonald’s Diversity of food

6. Asia Bubbly, cluttered environment Taste preferences: Spicy vs. Hot Taking pride In McDonald’s

7. Japan Emphasize taste: Teriyaki Significance of milkshake Two separate commercials. Why?

8. Latin America Comfortable family setting Humor appeal No focus on food Overall experience

9. United States Musical influence Diversity in dipping sauces Take out, eat with family

10. Questions McDonald’s overall international advertising 2010 McDonald’s Olympics Ad campaign Questions?

11. Sources 1. http://www.associatedcontent.com/article/306778/fun_facts_about_mcdonalds.html?cat=16http://www.associatedcontent.com/article/306778/fun_facts_about_mcdonalds.html?cat=16 2. WWW.mcdonalds.comWWW.mcdonalds.com 3. http://www.youtube.com/watch?v=0eN9KP6lOZshttp://www.youtube.com/watch?v=0eN9KP6lOZs 4. http://www.youtube.com/watch?v=y9ajRIgTJNAhttp://www.youtube.com/watch?v=y9ajRIgTJNA 5. http://www.youtube.com/watch?v=R0IQWlelH6I&feature=relatedhttp://www.youtube.com/watch?v=R0IQWlelH6I&feature=related 6. http://www.youtube.com/watch?v=CGT2Fe5Lqc0http://www.youtube.com/watch?v=CGT2Fe5Lqc0 7. http://www.youtube.com/watch?v=ungA0tTud-whttp://www.youtube.com/watch?v=ungA0tTud-w 8. http://www.heyegroup.de/index_e.htmlhttp://www.heyegroup.de/index_e.html 9. http://trifter.com/practical-travel/budget-travel/mcdonald%E2%80%99s-strange-menu- around-the-world/http://trifter.com/practical-travel/budget-travel/mcdonald%E2%80%99s-strange-menu- around-the-world/