1. Citizen Citation Teleconference Training April Roeseler November 30, 2004 April Roeseler November 30, 2004

2. Purpose/Goal Designed to create awareness with retailers who appear to be in violation of a youth access to tobacco control law The goal is to motivate changes in business practices and achieve compliance with youth access to tobacco control laws Designed to create awareness with retailers who appear to be in violation of a youth access to tobacco control law The goal is to motivate changes in business practices and achieve compliance with youth access to tobacco control laws

3. What is it? Mock citation Looks like a parking ticket Each citation is numbered, comes in a pack of 50, and is printed on white and yellow non-carbon paper Mock citation Looks like a parking ticket Each citation is numbered, comes in a pack of 50, and is printed on white and yellow non-carbon paper

4. Information on the Citation Fill in name/address of store Check list of laws Tips for avoiding violations Brief description of each law Place for local contact information Fill in name/address of store Check list of laws Tips for avoiding violations Brief description of each law Place for local contact information

5. Citizen Citation

7. Use Non-enforcement compliance survey Send by certified mail after completion May send additional educational material with the citation Non-enforcement compliance survey Send by certified mail after completion May send additional educational material with the citation

8. Possible Responsesfrom Retailers Alarmed: Is a fine involved? Demanding: Who made the sale? When was the sale made? Request Information: Is training available? Alarmed: Is a fine involved? Demanding: Who made the sale? When was the sale made? Request Information: Is training available?

9. Why this tool should work: Health Belief Model People will take preventive action if they believe: they are susceptible to a specific disease or problem the consequences of inaction could have a serious impact on them the threat of taking action is lower than the threat of the problem People will take preventive action if they believe: they are susceptible to a specific disease or problem the consequences of inaction could have a serious impact on them the threat of taking action is lower than the threat of the problem

10. Use of the Word “Citation” ? Impersonating a peace officer nothing on the citation says action will be taken except that the information may be reported to law enforcement only demand is for the retailer is to comply with the law--which falls under free speech protection Citation can be seen as a play on words since the laws are “cited” and explained ? Impersonating a peace officer nothing on the citation says action will be taken except that the information may be reported to law enforcement only demand is for the retailer is to comply with the law--which falls under free speech protection Citation can be seen as a play on words since the laws are “cited” and explained

11. Local Experiences LA Link Lassen County LA Link Lassen County