1. Tools to Community Organizing

2. Population of 1.2 million single-familyProvides free waste and recycling collection to single-family homes only Budget Problems = Poor Recycling Program City of San Diego

3. San Diego landfill is due to close in 2012 Just meeting AB 939 mandate at 52% Recently implemented a Business/Multi- family & C&D Mandatory Ordinance

4. Zero Waste San Diego Found in January 2007 Became an official 501(c)3 March 2009 Agenda Driven –Education –Special Venues –Grassroots Organizing Comprised of volunteers, no staff

5. Challenges 1.No Budget 2.No Time 3.Lots of ideas

6. Strategy Identify Media Tools Listservs Social Media Community Networking Groups Public Buildings Online Calendars

7. Listservs Create your own –Google & yahoo Join already established ones –National and local groups Keywords: recycling, sustainable, your community name

8. Social Media Networking Facebook –Create a group/page for your organization Groups – basic bulletin board features Pages – more advanced –Applications (ie. Causes) –Page Activity Statistics –Ad development Twitter –Short messages and ads. –Texting through the phone and/or computer LinkedIn –Business networking

9. Community Networking Groups Green Drinks Meetup.com

11. Public Buildings Libraries –Meeting Rooms –Community Calendar –Cheap Park and Recreations –Meeting Rooms –Community Calendar –Cheap Coffee Shop

12. Online Calendars Craigslist Local greenie calendar –For example:SDELN.org Volunteer Websites –Volunteermatch.com –Volunteersandiego.com Newspapers Websites Online Newspapers

13. Takes Time Bring a signup sheet to every event Don’t reinvent the wheel Submit Submit Submit Don’t Worry

14. Thank You! Laura Anthony Zero Waste San Diego lauraa@zerowastesandiego.org www.zerowastesandiego.org Twitter: zerowastesd Be our Fan on Facebook