2.  Get a slogans Activity  Read the slogans  Match the appropriate slogan with the company it promotes

3. Essential Questions… 1.Is advertising the best way to reach consumers? 2.Will technology continue to have an impact on the way companies promote products and services?

4.  Paid non-personal form of communication businesses use to promote their products  Average person sees hundreds of ads each day  Advertisers use humor, creativity, style and originality to promote products and services  Ads consist of short messages designed to attract your attention, identify a product, and tell you something about it

5.  A medium is one channel or system of communication › E.g. television  Media are the members of these channels of communication  Mass Media are all the channels of communication › E.g radio, TV, newspaper, internet

6. UUses writing and pictures to communicate and includes… ›N›Newspapers ›M›Magazines ›D›Direct mail ›D›Directory advertising

7.  The most effective means of advertising  Includes › TV  Infomercial › Radio › Webcast : broadcast media made possible on the internet

8.  Save your notes as Ch 14 notes (we will take more next class)  Find 3 of your favorite advertisements and write a short bio on each in a typed document (Word) or in a PowerPoint Presentation. Include the following:  Short description of the product or service  Who the advertisement targets? (age, gender, income level, education, occupation)  Was the ad effective? Why or why not?  Would you purchase the product or service?  Picture of product/service  Type and turn in end of class

10.  Ads that appear on the internet  Include › Pop-up ads : appear a few seconds when you first log on or during your internet use › Banner ads : ads displayed on the top or bottom of the screen › Screen ads : ads that appear to the left or right of the screen and can be printed for future reference

11.  Billboards › Most common form of outdoor advertisements  Transit Advertising : ads placed at transportation hubs or vehicles. › Sides of buses, in subway stations, inside airplane RR.

12.  Selecting the advertising media and deciding the time and space in which the ads should appear  Many businesses work with an advertising agency › Business that specializes in developing ads/ad campaigns for clients › Ad Campaign : series of ad messages that share a single idea and themes

13.  The frequency is the number of times an audience sees or hears an ad  CPM : cost per thousand, is the media cost of exposing 1,000 readers or viewers to an advertising impression Note: “M” comes from mille meaning “thousand”

14. Print Ad Rates Broadcast Ad Rates  Based on circulation  Based on size of the ad  Based on position of the ad › Premium position or prime position would be back cover or front inside page of a magazine › Newspaper in certain “prime” sections  Based on size of the audience, time of day etc.  Prime time TV is 7 pm-11pm  Drive time for radio is weekdays during the morning or afternoon hours

15.  Print notes to get checked  Petsmart Assignment/PP