1. Mobile Search Marketing Finding value from mobile search engine optimisation

2. Scenario 1 You are a mobile brand You invest in mobile advertising and a mobile site After three months you have spent USD 20,000 on your site and mobile advertising You then go and do a search for your mobile site in a mobile search engine – but you can’t find it. Enter visibility mobile - search engine marketing for mobile leaders

3. Mobile Advertising Mobile Search Mobile Search Engine Optimisation

4. What is Mobile Search Engine Optimisation? Search marketing to drive organic traffic and quality of a mobile site Paid Search Banner Adverts

5. Is this vital? Yes? 35% of online users believe that top rankings mean “quality” sites 90% of mobile users can’t find what they are looking for on mobile Getting to the top of mobile search engine results is vital for consumer perception, traffic and organic or viral growth of your brand.

6. Mobile Site Usability Where Users Click on Mobile Search Results Source: BKI Media Limited 2007-2008

7. Can’t Find it Survey for Online Source: Iprospect.com

8. Can’t Find It Survey: Mobile Source: BKI Media: 600 people interviewed in the UK market for leading Search Firm

9. The Value of Mobile SEO What is the point of a great mobile site if there is no traffic? Why spend $$$ on mobile advertising without focusing on the organic market of mobile discovery Why target only one segment when the mobile is such a viral medium?

10. What Value? Your Brand Your Traffic Organic Site growth Cross pollination Return on Investment

11. Getting Value Return on InvestmentIn the online space SEO services can return 500% more value than paid advertising services. Our aim is to mirror this for mobile. Your BrandFACT: Brands get more respect when they rank highly in search results. Cross PollinationOrganic traffic will have a viral effect on your brand making sharing, saving and linking possible. Organic Site GrowthOrganic growth of a domain is much more important than sponsored links as it shows authority and weight. Your TrafficAdvertising might drive your traffic for a short period but only search marketing is a gradual and consistent traffic generator.

12. Implied Value and Social Media Being seen on a different number of search engines at and near the top will drive the value of your brand. I cannot over stress the importance of brand validation for clinching the sale. Implied Value Be mobile be viral We will give your a voice in social media and places where brands become influencers. Social Media

13. What we can do for.... BrandsOperatorsVendorsYou

14. visibility mobile for brands 35% of consumers believe that if the brand is at the top of the search engine results page it has “more value” We can get your brand to the top of mobile search engines.

15. For operators In the online space if a user users a search engine to find what they are looking for in the first click 82 % of users will favourite the search engine and use that same search engine again. We will ensure your brands and content partners drive more business to your portal and fuel your mobile advertising services. We will get you organic traffic globally making you the most visible mobile operator in the world.

16. For vendors Bidding for keywords can cost USD 10 per click – organic traffic is free and makes long term business sense. Search engine marketing is the most affordable traffic generator for your business.

17. How? Mobile Site Optimisation of images and tables Meta DataKeywords Recreation of text Social media

18. Previous Results BKI Media mobile got to top of every mobile search engine in six weeks. We managed to get South American adult services business to the top of Google Mobile results in three months. Multi-media is our speciality and we have optimised RSS feeds and video and images only for mobile search results. If content is your king – we know how to grow your implied value.

19. Our Clients and Partners Some clients want confidentiality and we respect that. For a list of partners see:metatxt.org The first mobile standard for SEO

20. Industry Presence Visibility mobile is a European member of the MMA Visibility mobile is a member of the DotMobi Advisory Group TSSG.org is a member of the W3C

21. VISIBILITY MOBILE SEARCH ENGINE MARKETING Thank-you