1. Summit for the Future May 4th 2006 Erik-Jan Gelink

2. Markets are going digital full speed..

3. .. existing markets are being replaced..

4. .. adoption of digital devices is going faster then ever.

5. TV: little innovation since 1951..

6. .. TV is the dumbest device at home.

7. HardwareSoftware Hardware A shift of intelligence

8. 1951-19801988-20052006- Tele-vision Multi-channel TV Content Distribution Choice Control From Tele-vision to My-vision. My-vision Development in Dutch TV-market

9. TV 2.0 the face of TV is changing Care-TV Movie-TVMeet-TVTeach-TVSecurity-TV Gamble-TV Talk-TV Watch-TVQuiz-TV Listen-TV Game-TVKids-TV Me-TVSearch-TV?-TV

10. It’s all coming together Technology Content Distribution Convergence

11. TV 2.0 a new Hype? Source: Gartner

12. Hardware

13. Settop- boxes (UPC MediaBox)

14. Digital Video Recorder (DVR)

15. Gaming Devices (Microsoft Xbox)

16. New Entrants (Cisco)

17. HDTV (HD-DVD & Blu-Ray)

18. Remote Access (Slingbox)

19. Wireless Connections

20. Mobile devices

21. Trend: Integration

22. Software

23. Windows Vista

25. Media Center

26. Google Video

27. Yahoo! Go

28. Video sharing – huge business

29. YouTube (sharing)

30. Jumpcut (editing)

31. Video- bomb (voting)

32. Blog television

33. Players (Democracy Player)

34. Peer to Peer (P2P)

35. Darknet “That was a very nice presentation” a Hollywood studio chief said to a delegation from TiVo after seeing the device in action. “Now go set yourselves on fire”.

36. HardwareSoftware Hardware

37. PC as a media- hub?

38. Who delivers the signal? innovatie

39. Who delivers the software?

40. Who delivers the hardware ?

41. Who ownes the remote?

42. Who delivers the content?

43. Aggregators under pressure

44. Shop front for mass market content

45. Shop front & niche content Variety Niche Shop front Volume Source: Wired – The Long Tail

47. Don’t forget.... do they still understand?

48. Questions?