1. ASEAN – Australia Development Cooperation Program (AADCP) Phase II
Regional Workshop for the Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals
Presentation of Project Interim Report
Friday, 21st September 2012, Sheraton Mustika Yogyakarta Resort and Spa
Yogyakarta, Indonesia

2. AFTERNOON REFRESHMENTS/END OF DAY 1 FEASIBILITY STUDY REGIONALWORKSHOP
REGIONAL WORKSHOP AT SHERATON MUSTIKA YOGYAKARTA RESORT AND SPA YOGYAKARTA, INDONESIA, 21 – 22 SEPTEMBER 2012
Time
Agenda Item
Speakers
DAY 1 – 21 SEPTEMBER 2012
REGIONAL WORKSHOP ON FEASIBILITY STUDY FOR THE ESTABLISHMENT OF A REGIONAL SECRETARIAT FOR ASEAN TOURISM PROFESSIONALS
9.00 – 9.15 am
Welcome by Host Country Rep
I Gusti Putu Laksaguna
Inspector General, Ministry of Tourism and Creative Economy, Republic of Indonesia
9.15 – 9.30 am
Introduction
Eddy Krismeidi Senior Officer, ASEAN Secretariat
Wayne Crosbie Project Director
9.30 – am
Presentation of findings arising from Feasibility Study national workshops
Wayne Crosbie
Scott Eccleston, Project Manager
10.30 – am
MORNING BREAK
11.00 am – pm
Presentation of the recommendations addressing the needs of the project
Wayne Crosbie Scott Eccleston
LUNCH
2.00 – 3.00 pm
Endorsement of recommendations
3.00 – 4.00 pm
Summary of Outcomes and Close of Workshop
Eddy Krismeidi Wayne Crosbie Scott Eccleston
AFTERNOON REFRESHMENTS/END OF DAY 1 FEASIBILITY STUDY REGIONALWORKSHOP
FS Regional Workshop 2012

3. Project Team Director – Wayne Crosbie
FS Regional Workshop 2012
Project Team
Director – Wayne Crosbie
Project Manager – Scott Eccleston
Chief Writer – Alan Hickman
Project Research Manager – Alana Harris
ASEAN MRA Consultant – Ida Trisnasari
Desktop Production Coordinator – Daniel Chee
Project Logistics Coordinator – Carmell Casely.

4. Project Team AMS Workshops & Field Study
FS Regional Workshop 2012
Project Team AMS Workshops & Field Study
Director – Wayne Crosbie
Project Manager– Scott Eccleston
ASEAN Secretariat representative– Eddy Krismeidi
Desktop Production Coordinator – Daniel Chee.

5. National Workshops Round 1 – August 2012 Viet Nam – 2 to 3 August
FS Regional Workshop 2012
National Workshops
Round 1 – August 2012
Viet Nam – 2 to 3 August
Thailand – 6 to 7 August
Myanmar – 9 to 10 August
Lao PDR – 13 to 14 August

6. National Workshops Round 2 – Aug/Sept 2012 Singapore – 23 to 24 August
FS Regional Workshop 2012
National Workshops
Round 2 – Aug/Sept 2012
Singapore – 23 to 24 August
Cambodia – 27 to 28 August
Indonesia – 30 to 31 August
Philippines – 3 to 4 September
Malaysia – 6 to 7 September
Brunei – 10 to 11 September

7. Methodology AMS Introduction Covering Letter
FS Regional Workshop 2012
Methodology
AMS Introduction Covering Letter
WAI Feasibility Project Team Introduction details
National Workshop Agenda
Pre Workshop Feasibility Study Questionnaire
Workshop set up information and requirements
Day 1 Workshops
Day 2 Field Study

8. FS Regional Workshop 2012
Workshop Set Up

9. FS Regional Workshop 2012
Attendees
Government, including representatives of Ministries responsible for:
Tourism - Education/Training - Labour/Manpower
Education / Training Organizations
Travel sector inclusive of Travel Agents, Airlines and Tour Operators
Hospitality sector inclusive of Hotels, Restaurants, Clubs
Industry Associations/Peak Bodies

10. MRA on Tourism Professionals
FS Regional Workshop 2012
MRA on Tourism Professionals
MRA was adopted on 8 January 2009 in Ha Noi, during the 12th Meeting of ASEAN Tourism Ministers
Objectives of MRA:
To facilitate mobility of Tourism Professionals and
To exchange information on best practices in competency-based education and training for Tourism Professionals and to provide opportunities for cooperation and capacity building across ASEAN Member States.

11. Benefits of MRA on Tourism Professionals
FS Regional Workshop 2012
Benefits of MRA on Tourism Professionals
Facilitate mobility of tourism professionals based on the tourism competency qualification/ certificate
Enhance conformity of the competency based training/education
Skills recognition
Improve the quality of tourism human resources (graduates are ready to work in the industry)
Enhance the quality of tourism services.

12. Hotel Services Front Office Food Production Front Office Manager
FS Regional Workshop 2012
Hotel Services
Front Office
Food Production
Front Office Manager
Executive Chef
Front Office Supervisor
Demi Chef
Receptionist
Commis Chef
Telephone Operator
Chef de Partie
Bell Boy 
Commis Pastry
House Keeping
Baker
Executive Housekeeper
Butcher
Laundry Manager
Food and Beverage Service
Floor Supervisor
F&B Director
Laundry Attendant
F&B Outlet Manager
Room Attendant
Head Waiter
Public Area Cleaner
Bartender
Waiter

13. Travel Services Travel Agencies Tour Operation General Manger
FS Regional Workshop 2012
Travel Services
Travel Agencies
Tour Operation
General Manger
Product Manager
Assistant General Manager
Sales and Marketing Manager
Senior Travel Consultant
Credit Manager
Travel Consultant
Ticketing Manager
Tour Manager

14. Infrastructure Required for MRA on Tourism Professionals
FS Regional Workshop 2012
Infrastructure Required for MRA on Tourism Professionals
Common Competency Standards for Tourism Professionals
Regional Organisations
Regional Monitoring Body (ASEAN Tourism Professional Monitoring Committee)
Common ASEAN Tourism Curriculum
Regional Secretariat
Framework of Curriculum
National Organisations
Description of Curriculum
National Tourism Certification Board
Regional Qualification Framework and Recognition System
National Tourism Professionals Board
Toolboxes
Tourism Professionals Registration System (a web-based facility)

15. Follow-up Implementation Requirements
FS Regional Workshop 2012
Follow-up Implementation Requirements
Review of ACCSTP Framework and Common ASEAN Tourism Curriculum
Design and prepare (build) the ASEAN Tourism Professional Registration System (ATPRS) including the ASEAN Qualifications Equivalent Matrix based on ACCSTP and CATC
Establishment of ATPMC (ASEAN Tourism Professional Monitoring Committee) and representatives of each member states in ATPMC
Development of Training Tool Box, including training system, training model, training material and learning material as well as assessment material
Assistance to the Least Develop Country (LDC) in implementing MRA on Tourism Professionals
Development of Train of Trainer (TOT) Program for Master Trainer, Trainers, Master Assessors and Assessors
Establishment of Regional Secretariat to facilitate the implementation of MRA on Tourism Professionals
Develop new competency standards

16. Mechanism of MRA for Tourism Professionals
FS Regional Workshop 2012
Mechanism of MRA for Tourism Professionals
Assessment
Country A
Country B
Certification
ATPMC
NTPB B
NTPB A
TPCB
NTPB
ATPRS
Matching Matrix
Verification
Job Opportunities
Job Interview
Work Permit
Job Seeker Registration
[CATC]

17. Feasibility Study Major Objectives
FS Regional Workshop 2012
Assess the need on behalf of the ASEAN Tourism Professionals Monitoring Committee (ATPMC) for the establishment of a Regional Secretariat and whether it is the best option to respond to the Mutual Recognition Arrangement (MRA) requirements?
If not the best option what are other alternatives?
If the best option - Identify how the secretariat should operate, processes and mechanisms, and how to position itself to best support the work of the APTMC and related institutions

18. Feasibility Study Major Objectives
FS Regional Workshop 2012
How to support the work of the ASEAN Tourism Professionals Monitoring Committee (ATPMC) and related institutions to implement the MRA
Recommend the nature of the commitment and resources that will be required from the stakeholders for the Regional Secretariat to operate effectively
Identify potential funding sources and required commitment from ASEAN Member States (AMS) to support the proposed Secretariat
Secured commitments prior to the establishment of the Secretariat to increase effectiveness, impact and sustainability of the Secretariat

19. Project Deliverable Feasibility Study
FS Regional Workshop 2012
ATPMC to make an informed decision on the establishment of a Regional Secretariat
Recommend the best model to support the implementation of the MRA for Tourism Professionals.

20. Interim Report Executive Summary Part 1 - Background to Project
FS Regional Workshop 2012
Executive Summary
Part 1 - Background to Project
Part 2 – Feasibility Study Project Outline
Feasibility Study Project Team
Feasibility Study Project Objectives
Feasibility Study Project Deliverables
Feasibility Study Project Process & Reporting
Part 3 - AMS Workshops Action Plan and Methodology
Part 4 - AMS Workshops Findings and Outcomes
Part 5 - Recommendations - Establishment of a Regional Secretariat for ASEAN Tourism Professionals.

21. Interim Report Part 6 – Annexes
FS Regional Workshop 2012
Part 6 – Annexes
Annex A - Regional Workshop Attendees Lists
Annex B - WAIFPT Workshop Introduction and objectives
Annex C- Workshop Introduction Attachments
Annex D - Introduction Feasibility Study Power Point
Annex E - Workshops (10) Consolidate Q & A Responses
Annex F - Day 2 AMS Field Study Meetings Schedules
Annex G - Overview AMS Understanding MRA
Annex H - Regional Secretariat Host Country Selection Process
Annex I - Proposed Regional Secretariat Organisational Chart
Annex J - Proposed Website Content Example.

22. FS Regional Workshop 2012
Findings and Outcomes
The sectors of the Tourism Industry represented in the findings and outcomes are:
Government, including representatives of Ministries responsible for:
Tourism - Education/Training - Labour/Manpower
Education / Training Organizations
Travel sector inclusive of Travel Agents, Airlines and Tour Operators
Hospitality sector inclusive of Hotels, Restaurants, Clubs
Industry Associations/Peak Bodies.

23. FS Regional Workshop 2012
Findings and Outcomes
The majority of participants in AMS were not familiar with the MRA and subsequently the implementation of the MRA.
The following AMS had a good understanding of the MRA:
Cambodia
Indonesia
Philippines
Singapore.
In other AMS on average the majority of participants were not aware of the MRA.

24. FS Regional Workshop 2012
Findings and Outcomes

25.  Findings and Outcomes
FS Regional Workshop 2012
Findings and Outcomes
There was widespread AMS agreement that the Tourism Industry would benefit from the Establishment of a Regional Secretariat for Tourism professionals to assist with Implementation of the MRA. 

26. Findings and Outcomes The benefits identified were:
FS Regional Workshop 2012
Findings and Outcomes
The benefits identified were:
Focus on training, assessment and qualifications regionally
Implementation of the MRA
Regional Secretariat be able to benchmark the implementation of the MRA between the AMS
Employment opportunities for Tourism Professionals
Quality Assurance for the ASEAN Tourism Professionals Registration System (ATPRS)
Communications between AMS

27. Findings and Outcomes The benefits identified were:
FS Regional Workshop 2012
Findings and Outcomes
The benefits identified were:
Communications with Industry and the private sector
Industry news and events
Database Management
Tourism Training Resource Centre
Share best practice and new initiatives for tourism and hospitality between AMS
AMS working together to increase ASEAN share of world tourism

28. Findings and Outcomes The benefits identified were:
FS Regional Workshop 2012
Findings and Outcomes
The benefits identified were:
Facilitate Government motivation to support Tourism Boards
Stakeholders buy into the process.

29. Findings and Outcomes Barriers identified were: Funding
FS Regional Workshop 2012
Findings and Outcomes
Barriers identified were:
Funding
Different languages, cultures and religions
Understanding of the MRA
Regional Qualifications Framework and Skills Recognition System (RQFSRS)
100% support from AMS

30. Findings and Outcomes Barriers identified were:
FS Regional Workshop 2012
Findings and Outcomes
Barriers identified were:
Legislation – e.g. work permits
Maintaining quality assurance through ATPRS
Potential resistance and lack of support from Industry
Human Resources – the challenge of finding an effective CEO and Management team.

31. FS Regional Workshop 2012
Findings and Outcomes
Were there any other alternatives or recommendations from the stakeholders to the Establishment of a Regional Secretariat for Tourism Professionals implementation of the MRA?
There were no recommendations or general consensus to report on an alternative to the Establishment of a Regional Secretariat for Tourism Professionals to support the implementation of the MRA
There was general agreement that the ”Secretariat Model” is a proven and understood framework for going forward in the AMS.

32. FS Regional Workshop 2012
Findings and Outcomes
Which AMS should host the Regional Secretariat for Tourism Professionals?
“This was the most lively discussion point with all of the AMS.”
The questions posed around this discussion point were:
Would each AMS offer to be the host country for the Regional Secretariat for Tourism Professionals and if so what benefits could each AMS provide?
What other country would each of the AMS Workshops support to host the Regional Secretariat for Tourism Professionals and why?

33. FS Regional Workshop 2012
Findings and Outcomes

34. FS Regional Workshop 2012
Findings and Outcomes
The most efficient process for communications between Tourism Professionals and the Regional Secretariat and services to be provided
It was understood and unanimously agreed that the most efficient communications process for the Regional Secretariat and for the implementation of the MRA that an online / web based communication system has to be developed
Website E - News and events were supported and potentially the development of a smart phone application for Tourism Professionals was discussed and supported

35. FS Regional Workshop 2012
Findings and Outcomes
There was a strong suggestion to establish Tourism Training Resource Centres in each AMS reporting directly back to the Regional Secretariat for Tourism Professionals and assist with implementation of the MRA on a day to day basis
Provide a location for Tourism Professionals to have access to the internet and utilise the services provided online and undertake training initiatives offered from the Centre.
There would also be an expectation for the Regional Secretariat to facilitate Regional workshops on a regular basis attended by all relevant stakeholders

36. FS Regional Workshop 2012
Findings and Outcomes
The agreed critical services / divisions required to provide the Regional Secretariat to operate effectively are as follows:
Training Services
Database / I.T. Systems
Member Services
Industry Liaison
Consulting / Other
Finance and Administration.

37. FS Regional Workshop 2012
Findings and Outcomes
Recommendations of how to make the Regional Secretariat for Tourism Professionals financially sustainable:
AMS Host Country contributions
AMS establishment assistance (Government)
Online registration of Tourism professionals, graduates, Industry personnel
Smartphone Applications
Industry Services (membership/subscriptions )
Training Provision.

38. FS Regional Workshop 2012
Findings and Outcomes
Consulting Services to Industry, Government, Education and Training providers
Commissions received for employment placements
Sponsorship
Advertising
Events operation and management
Non-AMS memberships (North and South Asia, Middle East, Europe, Australia etc).

39. Findings and Outcomes Strengths or Weakness of other Secretariats?
FS Regional Workshop 2012
Findings and Outcomes
Strengths or Weakness of other Secretariats?
Generally there was a lack of exposure across the AMS Workshops and Field Study with any other Secretariats and Regional bodies.

40. FS Regional Workshop 2012
Findings and Outcomes
Other general comments and or recommendation that were noted and recorded for consideration from the AMS Workshops and Field Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals:
The Secretariat needs to be resourced appropriately from the beginning or it will not be effective
It needs to be operated as a commercial business model by management and staff with experience from both the public and private sectors
Management ideally should have working experience across the AMS

41. FS Regional Workshop 2012
Findings and Outcomes
Government must assist with improving efficiencies with work permits for Tourism Professionals
Ensure that any seed feeding provided to the Secretariat by Government does not impact negatively on the existing funding for Tourism organisations and boards
Different countries have different levels of budget available so the setting up of the Secretariat should not be a drain on national resources for AMS
The regional secretariat should improve the human resource capability of Tourism Professionals

42. FS Regional Workshop 2012
Findings and Outcomes
The services provided and benefits received need to be transparent and must be for all AMS and not just accrue to the Host country
The Regional Secretariat for ASEAN Tourism Professionals could operate in a virtual office environment
Consider offering the MRA to other countries/regions.

43. FS Regional Workshop 2012
Recommendations
That based on the high degree of support for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals from the AMS Stakeholders that the ATPMC formalise the implementation of the Regional Secretariat.
That the host country for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals based on the AMS Regional Secretariat host country criteria be Indonesia.

44. FS Regional Workshop 2012
Recommendations
That the proposed organisational chart to manage and operate the Regional Secretariat for Tourism Professionals be considered and adopted.
Recommend the Establishment of a Regional Secretariat for Tourism Professionals with the following operational divisions:
Training Services
Data Base/I.T. Systems
Member Services
Industry Liaison
Consulting / other
Finance & Administration.

45. FS Regional Workshop 2012
Recommendations

46. FS Regional Workshop 2012
Recommendations
That the in principle host country offer of incentives from Indonesia be negotiated and accepted to meet the establishment and operating expenses of a Regional Secretariat for Tourism Professionals for the first two (2) years.

47. FS Regional Workshop 2012
Recommendations
That the implementation process to establish the Regional Secretariat for Tourism Professionals be staged:
Stage 1 - Finance, Training and I.T. Divisions
Stage 2 - Membership Services
Stage 3 - Industry, Consulting.

48. FS Regional Workshop 2012
Recommendations
The Chairman selected by the ATPMC needs to have excellent Government and industry knowledge and experience.
It is imperative that the CEO appointment must bring with it a high level of experience in the education and tourism industries and demonstrate the other qualities expected of a CEO at this level. An advantage would also be an excellent knowledge of the AMS and their cultures.

49. FS Regional Workshop 2012
Recommendations
Consideration be given for the Training Services Division to be managed on behalf of the Regional Secretariat for Tourism Professionals by WAI to ensure there is a capable and qualified resource of managing the regional tasks outlined for this Division.
These major tasks to address and to support the MRA implementation are:
Implementation of the Recommendations from the Gap Analysis project

50. FS Regional Workshop 2012
Recommendations
Using the ASEAN Common Competency Standards for Tourism Professionals (ACCSTP) as the basis for National Competency Standards particularly where no National Standards currently exist
Competency Based Training (CBT) and Competency Based Assessment (CBA) be implemented
The ASEAN Qualifications Equivalence Matrix (AQEM) be continuously maintained and updated
Common ASEAN Tourism Curriculum (CATC) be the basis of minimum Industry Standards for National Qualifications
Regional Qualifications Framework and Skills Recognition System (RQFSRS) be recognised and utilised.

51. FS Regional Workshop 2012
Recommendations
WAI has a history of working with ASEAN and the existing partnerships WAI has throughout the ASEAN region and resources could be utilised to advantage:
Singapore – WDA, WAI Tourism CET Centre
Malaysia - Berjaya University College of Hospitality
Thailand – Dusit Thani College
Vietnam – Danang University and ELI (English Language Institute)
Philippines – Lyceum of Philippines University.

52. FS Regional Workshop 2012
Recommendations
Included in the Training Services Division responsibilities will be the establishment of the proposed Tourism Training Resource Centres in each AMS.
Recommend these to be funded for a maximum of 2 years by each AMS. At the end of year 2 the Regional Secretariat for Tourism Professionals will need to be self funding and would then divert portions of revenue to support the AMS Tourism Training Resource Centres in each AMS.
Anticipating revenues increasing significantly between years 3 to 5 then further investment can be made.

53. FS Regional Workshop 2012
Recommendations
Critical to the future success of the Regional Secretariat for Tourism Professionals and implementation of the MRA is the establishment of an ASEAN Tourism Professionals Secretariat Website with a proposed domain name such as

54. FS Regional Workshop 2012
Recommendations

55. FS Regional Workshop 2012
Recommendations
That the Stakeholder outcomes and findings included in the Final Report be taken up by the CEO on the Establishment of the Regional Secretariat for Tourism Professionals.
On the basis and acceptance of the Interim Report on the Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals by the ATPMC, a budget and cost plan on the establishment of the Regional Secretariat in Jakarta, Indonesia will be developed with Indonesia and included in the Final Report in November 2012.

56. FS Regional Workshop 2012
Recommendations
The Final Report will include recommendations on the establishment of and organizational structures for the proposed AMS Tourism Training Resources Centres for AMS consideration for funding support for a maximum of 2 years.
The existing WAI partnerships in the AMS be explored and considered as options to be included to house Tourism Training Resources Centres in these AMS This will be a cost effective solution and also enable the Centres to be immediately productive. Alternative Centres can be considered in the remaining AMS.

57. FS Regional Workshop 2012
Recommendations
Included in the Final Report will be a (5) year operating budget for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals with supporting revenue information and sources.

58. Feasibility Process Summary
FS Regional Workshop 2012
Feasibility Process Summary
Inception Report – March 2012 
Workshops and Field Studies AMS– August / September 
Interim Report – September 2012 
Draft Final Report – October 2012
Final Report – November 2012.

59. End of Feasibility Study Interim Report Presentation Thank you