1. ASEAN – Australia Development Cooperation Program (AADCP) Phase II
Gap Analysis on Implementation of MRA on Tourism Professionals & Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals
National Workshop

2. Project Team Project Director - Wayne Crosbie (waynec@angliss.edu.au)
GA/FS National Workshop 2012
Project Team
Project Director - Wayne Crosbie
Project Manager (Gap Analysis)- Jim Irwin
Project Manager (Feasibility Study) - Scott Eccleston
Project Officer - Daniel Chee

3. Workshop Agenda Session 1
GA/FS National Workshop 2012
Workshop Agenda Session 1
DAY 1 - FIRST SESSION
NATIONAL WORKSHOP ON GAP ANALYSIS ON IMPLEMENTATION OF MRA ON TOURISM PROFESSIONALS
9.00 – 9.15 am
Welcome by Host Country Rep
Host country representative
9.15 – 9.30 am
Welcome and Introduction
Jim Irwin
9.30 – am
Overview of WAI, MRA and Gap Analysis Project
10.00 – am
Morning break
10.15 – am
Review Gap Analysis questionnaire (Breakout session)
Jim Irwin Scott Eccleston Daniel Chee
11.00 am – 12 noon
Group Discussion and Open Forum
END OF FIRST SESSION - LUNCH

4. Workshop Agenda Session 2
GA/FS National Workshop 2012
Workshop Agenda Session 2
DAY 1 – SECOND SESSION
NATIONAL WORKSHOP ON FEASIBILITY STUDY FOR THE ESTABLISHMENT OF A REGIONAL SECRETARIAT FOR ASEAN TOURISM PROFESSIONALS
1.00 – 1.30 pm
Overview of Feasibility Study Project
Scott Eccleston, Project Manager
1.30 – 2.15 pm
Review Feasibility Study questionnaire (Breakout session)
Scott Eccleston Jim Irwin Daniel Chee
2.15 – 2.45 pm
Group Discussion and Open Forum
Scott Eccleston
2.45 – 3.15 pm
Summary of Outcomes and Close of Workshop
Jim Irwin Scott Eccleston
END OF SECOND SESSION – REFRESHMENTS
END OF DAY1 - NATIONAL WORKSHOP

5. ASEAN – Australia Development Cooperation Program (AADCP) Phase II
Mutual Recognition Arrangement (MRA) on Tourism Professionals
Presented by William Angliss Institute
The views expressed in this report are those of the authors, and not necessarily those of the ASEAN Secretariat and/or the Australian Government.

6. ASEAN Economic Community
GA/FS National Workshop 2012
ASEAN Economic Community
The AEC will establish ASEAN as a single market and production base making ASEAN more dynamic and competitive with new mechanisms and measures to strengthen the implementation of its existing economic initiatives:
Accelerating regional integration in the priority sectors
Facilitating movement of business persons, skilled labour and talents and
Strengthening the institutional mechanisms of ASEAN.

7. Core Elements of Single Market and Production Base
GA/FS National Workshop 2012
Core Elements of Single Market and Production Base
Free flow of goods
Free flow of services
Free flow of investment
Freer flow of capital; and
Free flow of skilled labour.

8. MRA on Tourism Professionals
GA/FS National Workshop 2012
MRA on Tourism Professionals
MRA was adopted on 8 January 2009 in Ha Noi, during the 12th Meeting of ASEAN Tourism Ministers
Objectives of MRA:
To facilitate mobility of Tourism Professionals and
To exchange information on best practices in competency-based education and training for Tourism Professionals and to provide opportunities for cooperation and capacity building across ASEAN Member States.

9. Benefits of MRA on Tourism Professionals
GA/FS National Workshop 2012
Benefits of MRA on Tourism Professionals
Facilitate mobility of tourism professionals based on the tourism competency qualification/ certificate
Enhance conformity of the competency based training/education
Skills recognition
Improve the quality of tourism human resources (graduates are ready to work in the industry)
Enhance the quality of tourism services.

10. Hotel Services Front Office Food Production Front Office Manager
GA/FS National Workshop 2012
Hotel Services
Front Office
Food Production
Front Office Manager
Executive Chef
Front Office Supervisor
Demi Chef
Receptionist
Commis Chef
Telephone Operator
Chef de Partie
Bell Boy 
Commis Pastry
House Keeping
Baker
Executive Housekeeper
Butcher
Laundry Manager
Food and Beverage Service
Floor Supervisor
F&B Director
Laundry Attendant
F&B Outlet Manager
Room Attendant
Head Waiter
Public Area Cleaner
Bartender
Waiter

11. Travel Services Travel Agencies Tour Operation General Manger
GA/FS National Workshop 2012
Travel Services
Travel Agencies
Tour Operation
General Manger
Product Manager
Assistant General Manager
Sales and Marketing Manager
Senior Travel Consultant
Credit Manager
Travel Consultant
Ticketing Manager
Tour Manager

12. Infrastructure Required for MRA on Tourism Professionals
GA/FS National Workshop 2012
Infrastructure Required for MRA on Tourism Professionals
Common Competency Standards for Tourism Professionals
Regional Organisations
Regional Monitoring Body (ASEAN Tourism Professional Monitoring Committee)
Common ASEAN Tourism Curriculum
Regional Secretariat
Framework of Curriculum
National Organisations
Description of Curriculum
National Tourism Certification Board
Regional Qualification Framework and Recognition System
National Tourism Professionals Board
Toolboxes
Tourism Professionals Registration System (a web-based facility)

13. Follow-up Implementation Requirements
GA/FS National Workshop 2012
Follow-up Implementation Requirements
Review of ACCSTP Framework and Common ASEAN Tourism Curriculum
Establishment of ATPMC (ASEAN Tourism Professional Monitoring Committee) and representatives of each member states in ATPMC
Development of Training Tool Box, including training system, training model, training material and learning material as well as assessment material
Assistance to the Least Develop Country (LDC) in implementing MRA on Tourism Professionals
Development of Train of Trainer (TOT) Program for Master Trainer, Trainers, Master Assessors and Assessors
Establishment of Regional Secretariat to facilitate the implementation of MRA on Tourism Professionals
Design and prepare (build) the ASEAN Tourism Professional Registration System (ATPRS) including the ASEAN Qualifications Equivalent Matrix based on ACCSTP and CATC
Develop new competency standards

14. Mechanism of MRA for Tourism Professionals
GA/FS National Workshop 2012
Mechanism of MRA for Tourism Professionals
Assessment
Country A
Country B
Certification
ATPMC
NTPB B
NTPB A
TPCB
NTPB
ATPRS
Matching Matrix
Verification
Job Opportunities
Job Interview
Work Permit
Job Seeker Registration
[CATC]

15. ASEAN – Australia Development Cooperation Program (AADCP) Phase II
Gap Analysis on Implementation of MRA on Tourism Professionals
Presented by
Jim Irwin
William Angliss Institute
The views expressed in this report are those of the authors, and not necessarily those of the ASEAN Secretariat and/or the Australian Government.

16. Overview of William Angliss Institute
GA/FS National Workshop 2012
Overview of William Angliss Institute
Australia’s Specialist Centre for Tourism, Hospitality and Foods
Established in 1940

17. Overview of William Angliss Institute
GA/FS National Workshop 2012
Overview of William Angliss Institute
Campuses in Melbourne, Sydney and Singapore
Partner campuses in Bangkok, Kuala Lumpur and five major China Centres
More than 20,000 enrolments annually
More than 100,000 alumni worldwide

18. William Angliss Initiatives with ASEAN
GA/FS National Workshop 2012
William Angliss Initiatives with ASEAN
Developed detailed ASEAN Common Competency Standards for Tourism Professionals (ACCSTP)
Developed Common ASEAN Tourism Curriculum (CATC) and a Regional Qualifications Framework and Skills Recognition System (RQFSRS)
Developing 242 Toolboxes for each Competency Standard in the 6 Labour Divisions

19. William Angliss Initiatives with ASEAN
GA/FS National Workshop 2012
William Angliss Initiatives with ASEAN
Gap Analysis on Implementation of the Mutual Recognition Agreement (MRA) on Tourism Professionals within the AMS
Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals
Master Trainer/Master Assessor Program

20. Case study: ‘MRA’ in Australia
GA/FS National Workshop 2012
Case study: ‘MRA’ in Australia
1980s: Different tourism qualifications in each of Australia’s eight states and territories
1990s: Australian tourism qualification framework – the first to be developed
2000s: Australian nationally accredited tourism qualifications across all states and territories
2012: Australian tourism qualifications developing an international reputation over time

21. AMS – Development of national qualifications frameworks
GA/FS National Workshop 2012
AMS – Development of national qualifications frameworks
Almost half of the AMS have developed their national qualifications frameworks
These frameworks have drawn from international experience and best practice

22. Gap Analysis Project Deliverables
GA/FS National Workshop 2012
Gap Analysis Project Deliverables
This Project will deliver:
An ASEAN Qualifications Equivalent Matrix (AQEM) mapping out existing tourism professionals qualifications across the AMS

23. Gap Analysis Project Deliverables
GA/FS National Workshop 2012
Gap Analysis Project Deliverables
This project will deliver:
Country specific policy recommendations and capacity building needs for implementing the MRA.
AMSs require an enabling environment to promote implementation of the MRA.
This deliverable will identify the necessary and required:
Legal framework and institutional linkages
Organisational structures
Infrastructure (training facilities, NTPB & TPCB offices)
Human resource capacities

24. Project Action Plan Stage 1 – Produce and present an Inception Report
GA/FS National Workshop 2012
Project Action Plan
Stage 1 – Produce and present an Inception Report
Stage 2 – Conduct research and national workshops
Stage 3 – Prepare interim report and conduct regional workshop
Stage 4 – Submission of final report

25. National Workshops Round 1 – August 2012 Viet Nam – 2 to 3 August
GA/FS National Workshop 2012
National Workshops
Round 1 – August 2012
Viet Nam – 2 to 3 August
Thailand – 6 to 7 August
Myanmar – 9 to 10 August
Lao PDR – 13 to 14 August

26. National Workshops Round 2 – Aug/Sept 2012 Singapore – 23 to 24 August
GA/FS National Workshop 2012
National Workshops
Round 2 – Aug/Sept 2012
Singapore – 23 to 24 August
Cambodia – 27 to 28 August
Indonesia – 30 to 31 August
Philippines – 3 to 4 September
Malaysia – 6 to 7 September
Brunei – 10 to 11 September

27. Gap Analysis Pre-workshop Questionnaire
GA/FS National Workshop 2012
Gap Analysis Pre-workshop Questionnaire
In which section of the Tourism Industry do you work? E.g. Government, Industry, Education and Training
Are you familiar with the Mutual Recognition Arrangement (MRA)? Yes or No
What challenges will your Country have in implementing the MRA?
Are there any legislative barriers to the implementation of the MRA?

28. Gap Analysis Pre-workshop Questionnaire
GA/FS National Workshop 2012
Gap Analysis Pre-workshop Questionnaire
Are there any legislative enablers which will assist in the implementation of the MRA?
Does a National Tourism Professional Board (NTPB) exist? If so, do you see it playing an active and effective role in the implementation of the MRA?
What is the role of the NTPB?

29. Gap Analysis Pre-workshop Questionnaire
GA/FS National Workshop 2012
Gap Analysis Pre-workshop Questionnaire
Does a Tourism Professional Certification Board (TPCB) exist? If so, do you see it playing and active and effective role in the implementation of the MRA?
What is the role of the TPCB?
Comment on the ability of the Tourism Vocational Education and Training system to attract suitably experienced and qualified professionals to transition from the Tourism industry into Tourism training.

30. Gap Analysis Pre-workshop Questionnaire
GA/FS National Workshop 2012
Gap Analysis Pre-workshop Questionnaire
List the one, two or a maximum of three Tourism education and training providers you believe are best placed to support the implementation of the MRA through training provision. Base your response/s on the quality of their existing curriculum, personnel and facilities.

31. Gap Analysis Pre-workshop Questionnaire
GA/FS National Workshop 2012
Gap Analysis Pre-workshop Questionnaire
For each of the six labour divisions as listed below list one, two or a maximum of three courses or qualifications currently available which you believe meet or exceed the levels required to support the MRA.
Housekeeping
Front Office
Food & Beverage
Food Production
Travel Agents
Tour Operators

32. Gap Analysis Pre-workshop Questionnaire
GA/FS National Workshop 2012
Gap Analysis Pre-workshop Questionnaire
List any “in house” training initiatives which enjoy a good reputation and have earned the respect of the Tourism industry.
List any significant institutional linkages between a Tourism training provider and:
Another such local provider:
Another such provider elsewhere in ASEAN:
Another such provider elsewhere across the world:

33. Gap Analysis Pre-workshop Questionnaire
GA/FS National Workshop 2012
Gap Analysis Pre-workshop Questionnaire
Where are the best Tourism training facilities in your country?
Why are they the best?
What is the most respected Tourism industry course or program in your country? Why is it so?
Please make any other comments pertaining to gaps which exist, and the measures which might best address those gaps.

34. End of Gap Analysis Presentation Thank you

35. ASEAN – Australia Development Cooperation Program (AADCP) Phase II
Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals
Presented by
Scott Eccleston
William Angliss Institute
The views expressed in this report are those of the authors, and not necessarily those of the ASEAN Secretariat and/or the Australian Government.

36. Feasibility Study Major Objectives
GA/FS National Workshop 2012
Assess the need on behalf of the ASEAN Tourism Professionals Monitoring Committee (ATPMC) for the establishment of a Regional Secretariat and whether it is the best option to respond to the Mutual Recognition Arrangement (MRA) requirements ?

37. Mechanism of MRA for Tourism Professionals
GA/FS National Workshop 2012
Mechanism of MRA for Tourism Professionals
Assessment
Country A
Country B
Certification
ATPMC
NTPB B
NTPB A
TPCB
NTPB
ATPRS
Matching Matrix
Verification
Job Opportunities
Job Interview
Work Permit
Job Seeker Registration
[CATC]

38. Feasibility Study Major Objectives
GA/FS National Workshop 2012
If not the best option what are other alternatives ?
If the best option - Identify how the secretariat should operate - processes and mechanisms
How to support the work of the ASEAN Tourism Professionals Monitoring Committee (ATPMC) and related institutions to implement the MRA
Identify potential funding sources and required commitment from ASEAN Member States (AMS) to support the proposed Secretariat

39. Establishment of Secretariat – Why?
GA/FS National Workshop 2012
Support the work of the ASEAN Tourism Professionals Monitoring Committee (ATPMC)
Create awareness and disseminate information about the MRA for Tourism Professionals within ASEAN
Formulate and update necessary mechanisms to enable the implementation of MRA
Promote, update, maintain and monitor the ASEAN Common Competency Standards for Tourism Professionals (ACCSTP) and the Common ASEAN Tourism Curriculum (CATC)

40. Establishment of Secretariat – Why?
GA/FS National Workshop 2012
Facilitate the exchange of information concerning assessment procedures, criteria, systems, manuals and publications relating to this Arrangement
Training:
ASEAN Master Assessor
ASEAN Master Trainer
Exchange of Master Assessor/Trainers between ASEAN Member States
Develop English language in AMS
Certification of tourism certification body at national level

41. Establishment of a Secretariat – Why?
GA/FS National Workshop 2012
Maintain ASEAN Tourism Professionals Registration System (ATPRS): web-based facility to disseminate details regarding the list of Foreign Tourism Professionals duly certified in accordance with MRA
Research and Development Other?
Report its work progress to the ATPMC and ASEAN National Tourism Organisations (NTOs)
Such other functions and responsibilities that may be assigned to it by the ATPMC and NTOs in the future

42. Structure Secretariat
Chairman
CEO
Head Division
Staff
Structure Secretariat
GA/FS National Workshop 2012
Chairman
CEO
Head of Divisions
Training
ACCSTP & CATC
Appraisal Tourism Professionals (TP)
Educating TP
Assessment TP
Certification TP
MRA Accreditation TP
AMS Industry Training

43. Structure Secretariat
Chairman
CEO
Head Division
Staff
Structure Secretariat
GA/FS National Workshop 2012
Head of Divisions IT
Manage MRA
Website
Data Base
Membership Services
Employment opportunities
E News & Events
Industry Partners
Finance & Administration

44. Reporting Mechanism Secretariat
GA/FS National Workshop 2012
Ministers (ATM)
Senior Officials (NTOs)
ATPMC
ATPMC Secretariat

45. Potential Revenues Secretariat
GA/FS National Workshop 2012
Potential Revenues Secretariat
ATPRS (Registration System)
Companies/Employer
Training
Master Trainer/Master Assessor
Short Course Qualifications
English Language
Certification/Licensing
Individuals
Organisations
Membership
Tourism Professionals
Industry Partners
Commissions on Services
Advertising
Sponsorship
Other?

46. Key Issues Feasibility Study
GA/FS National Workshop 2012
Key Issues Feasibility Study
Seek approval from ATPMC on methodology
Engage with stakeholders to confirm priorities
Ensure recommended outcomes reflect the regional stakeholder needs
Ensure alignment with and support of MRA implementation
Provide justifiable evidence to support/reject a Regional Secretariat as the best option to support the implementation of the MRA

47. Key Issues Feasibility Study
GA/FS National Workshop 2012
Learn from existing structures similar to the proposed Regional Secretariat
Promote proposed Secretariat to stakeholders (Governments, Industry, Education and Training institutions, Practitioners and Industry Agencies) plans to manage and monitor implementation of the MRA
Gain support from stakeholders for ongoing financial and operational support – objective for a sustainable Regional Secretariat Tourism Professionals!

48. Action Plan Feasibility Study48
Action Plan Feasibility Study
GA/FS National Workshop 2012
Stakeholder Consultation
AMS Workshops (10) July / September 2012
NTO’s - Tourism Boards
Relevant Government Ministries / Departments
Industry Peak Bodies
Relevant Industry Associations
Training and Education Providers
Consult Industry Enterprises
Present Recommendations Regional Workshop ATPMC September 2012

49. Project Deliverable Feasibility Study
GA/FS National Workshop 2012
ATPMC to make an informed decision on the establishment of a Regional Secretariat
Recommend the best model to support the implementation of the MRA for Tourism Professionals.

50. End of Feasibility Study Presentation Thank you

51. ASEAN Tourism website http://www.waseantourism.com Username - guest51
GA/FS National Workshop 2012
ASEAN Tourism website
Username - guest
Password – guest1
Inside – Competency Standards & 46 Toolboxes
(Continued)

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ASEAN Tourism website

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ASEAN Tourism website

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ASEAN Tourism website