1. Rotary.org ● www.Rotary5950.org District 5950 Western, Central and Minneapolis Minnesota

2. Club PR PR Basics Monthly DG Newsletter How to write a press release How to distribute a press release

3. DG Newsletter DG Newsletter sent monthly to everyone with an email address integrated with Club Runner and/or rotary.org If club does not use Club Runner, go to rotary.org and create login name and password

4. Spreading the word about your Rotary, your club, district PR is …

5. “strategic communication builds mutually beneficial relationships between organizations and public” PR is …

6. Club Growth Inform prospective members about Rotary Reach new, young, busy audience Build Public Support and Goodwill Rotary does a lot locally. So why doesn’t the community hear about it? Build Credibility Gain support for what we do. PR is important…

7. What is your story? What’s happening to local folks: New members, programs, events, PH Fellows, awards To whom do you tell your story? Local news media, district, clubs in your area/city How often do you tell your story? Monthly news? Alternate subjects? Strategy

8. What’s in a press release? New members, programs, events PR Toolkit Available in Club Resources menu on district website How often do you tell your story? Monthly news? Alternate subjects? News Release

9. Source and Contact Title DateLine More information Story News Release Format Rotary Club of Edina Morningside Contact: Mary Brindle, PR Chair, phone, email Edina Morningside Rotary Hosts Pints for People Edina, MN, Friday, September 26, 2014 – Tell your story: What is it, why, for whom, partners, when, where, how much, beneficiaries, quotes, photo For more information, visit the website at www.emrotary.org.

10. Your club website I nclude your press release in your club news bulletin Local Printed Newspaper? Sun Current, Star Tribune, Pioneer Press Online news sources Minnpost, Patch, “How to publish a press release online” Send it Out, Publish

11. Jeanne Zetah - website Jeanne.zetah@Hotmail.com Krysta Peterson – social media Krysta.Peterson@Hotmail.com Mary Brindle – news releases, general mbrindle@Comcast.net For Assistance with PR